Cobra Electronics Acquires www.cobra.com Web Address As Part of Interactive Branding Strategy

Apr 26, 2001, 01:00 ET from Cobra Electronics Corporation

    CHICAGO, April 26 /PRNewswire/ -- Cobra Electronics Corporation
 (Nasdaq:   COBR), a leading global manufacturer of two-way mobile communications
 products, today announced that it now has the rights to the www.cobra.com web
 address, adding an important element to its overall Cobra branded marketing
 strategy.
     "Acquiring the www.cobra.com address will enhance the company's efforts in
 pursuing one of its key initiatives, which is to further grow our e-commerce
 business," said Jim Bazet, president and chief executive officer.  "This past
 year the company experienced an increase in sales of its two-way communication
 products and accessories, via the company web site.  We believe that the Cobra
 web site can be a meaningful distribution channel for the company, as it
 continues to develop.
     "The Cobra brand name has tremendous brand equity, and this new web
 address affords us a greater opportunity to leverage that valuable brand
 equity.   The new web name will make it much easier for our customers to
 locate and purchase Cobra's proprietary, innovative products," Bazet said.
 "We believe that, with the continued growth trend in e-commerce, Cobra is now
 in an even better position to more fully capitalize on that growth with its
 attractive offering of new and innovative two-way communication products and
 accessories and an expanding line of 'Internet exclusive' products."
     Cobra Electronics Corporation (Nasdaq:   COBR) is a leading global
 manufacturer of two-way mobile communication products, holding the number one
 or strong number two position in every market in which it does business.  The
 Family Radio Service business is one of the fastest growing segments of two-
 way mobile communications and Cobra is a leading player in the U.S., Canada
 and Europe.  Cobra has a 40-year track record of innovation and award-winning
 products, and leads the industry in developing technology applications that
 serve the market.  To learn more about Cobra Electronics and its products,
 please visit the Cobra site at http://www.cobra.com .
 
     Safe Harbor
     The statements in this release concerning the Company's growth and
 objectives are forward-looking statements that involve certain risks and
 uncertainties, the acceptance of the Company's new and existing products by
 customers, continued success of the Company's cost containment efforts and
 continuation of key distribution channel relationships.  These forward-looking
 statements are based on assumptions that the Company believes to be
 reasonable.  No assurance can be given that the assumptions will prove to be
 correct, and the difference between assumptions and actual results could be
 material.
 
     For more information, contact:  Investors, Michael Smith, Senior Vice
 President and Chief Financial Officer of Cobra Electronics Corporation,
 773-804-6281, or msmith@cobraelec.com ; Media, Larry Larsen of Fleishman-
 Hillard, 312-751-3617, or larsenl@fleishman.com , for Cobra Electronics
 Corporation.
 
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                http://tbutton.prnewswire.com/prn/11690X69413629
 
 

SOURCE Cobra Electronics Corporation
    CHICAGO, April 26 /PRNewswire/ -- Cobra Electronics Corporation
 (Nasdaq:   COBR), a leading global manufacturer of two-way mobile communications
 products, today announced that it now has the rights to the www.cobra.com web
 address, adding an important element to its overall Cobra branded marketing
 strategy.
     "Acquiring the www.cobra.com address will enhance the company's efforts in
 pursuing one of its key initiatives, which is to further grow our e-commerce
 business," said Jim Bazet, president and chief executive officer.  "This past
 year the company experienced an increase in sales of its two-way communication
 products and accessories, via the company web site.  We believe that the Cobra
 web site can be a meaningful distribution channel for the company, as it
 continues to develop.
     "The Cobra brand name has tremendous brand equity, and this new web
 address affords us a greater opportunity to leverage that valuable brand
 equity.   The new web name will make it much easier for our customers to
 locate and purchase Cobra's proprietary, innovative products," Bazet said.
 "We believe that, with the continued growth trend in e-commerce, Cobra is now
 in an even better position to more fully capitalize on that growth with its
 attractive offering of new and innovative two-way communication products and
 accessories and an expanding line of 'Internet exclusive' products."
     Cobra Electronics Corporation (Nasdaq:   COBR) is a leading global
 manufacturer of two-way mobile communication products, holding the number one
 or strong number two position in every market in which it does business.  The
 Family Radio Service business is one of the fastest growing segments of two-
 way mobile communications and Cobra is a leading player in the U.S., Canada
 and Europe.  Cobra has a 40-year track record of innovation and award-winning
 products, and leads the industry in developing technology applications that
 serve the market.  To learn more about Cobra Electronics and its products,
 please visit the Cobra site at http://www.cobra.com .
 
     Safe Harbor
     The statements in this release concerning the Company's growth and
 objectives are forward-looking statements that involve certain risks and
 uncertainties, the acceptance of the Company's new and existing products by
 customers, continued success of the Company's cost containment efforts and
 continuation of key distribution channel relationships.  These forward-looking
 statements are based on assumptions that the Company believes to be
 reasonable.  No assurance can be given that the assumptions will prove to be
 correct, and the difference between assumptions and actual results could be
 material.
 
     For more information, contact:  Investors, Michael Smith, Senior Vice
 President and Chief Financial Officer of Cobra Electronics Corporation,
 773-804-6281, or msmith@cobraelec.com ; Media, Larry Larsen of Fleishman-
 Hillard, 312-751-3617, or larsenl@fleishman.com , for Cobra Electronics
 Corporation.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X69413629
 
 SOURCE  Cobra Electronics Corporation