Cognos(R) and lebensart technology Team Up to Deliver the Best in Customer Delivery Solutions

--Partnership offers enhanced customer relationship management to major

players in hospitality industry--





Apr 30, 2001, 01:00 ET from Cognos

    BURLINGTON, Mass., April 30 /PRNewswire/ --Cognos(R)
 (Nasdaq:   COGN ; Toronto: CSN), the world's largest and most successful
 business intelligence company, and lebensart technology, the leader in
 Customer Delivery Solutions(TM) announced that they have partnered to
 integrate Cognos business intelligence and the Cognos user interface with
 lebensart technology's, SMART System(TM), a system that identifies and
 maximizes opportunities in customer relationships.
     Arizona-based lebensart technology provides the hospitality and tourism
 industry with ASP-based customer centric solutions which increase return-on-
 investment, customer acquisition, and response rates. Combined with the SMART
 System, customers will be able to leverage Cognos business intelligence to run
 sophisticated multidimensional analysis and reporting on complex data
 relationships. With this enhanced functionality, lebensart technology
 customers can significantly increase their marketing intelligence, to build
 more targeted electronic marketing programs that maximize customer loyalty and
 marketing efficiencies.
     The SMART System enables lebensart technology's customers the ability to
 identify and market back to their most profitable revenue sources. Enhanced
 with Cognos business intelligence, lebensart technology's clients will be able
 to drill down even further, gaining unprecedented insight into customer
 behavior patterns and preferences.
     "Our relationship with Cognos allows us to provide an even better, more
 effective marketing tool for our clients," said Olaf Tennhardt, CEO, lebensart
 technology. "We know that good, usable customer data is critical in the
 hospitality industry, allowing our customers to anticipate their guests'
 needs. We were looking for a partner that could provide enhanced functionality
 for deeper multidimensional analysis  -- we found that in Cognos."
     The enhanced SMART System will include Cognos' OLAP, reporting and
 visualization solutions which will deliver high-impact, multi-metric
 presentations of critical business data to lebensart technology customers. The
 integrated CDS (Customer Delivery Solution) will provide customers with
 instant access to automated, multidimensional reports on customer data via the
 Web, allowing them to aggressively pursue profitable and immediate marketing
 opportunities.
     "By integrating Cognos business intelligence with lebensart technology's
 SMART System, users are not only able to gather critical customer
 intelligence, but are empowered to delve deep into that data and extract key
 insights about individual customers," said Ben Plummer, vice president of
 marketing, Cognos. "It is this high level of perception that will continue to
 create new opportunities that will maximize customer relationships and
 ultimately drive business forward."
 
     lebensart technology
     lebensart technology is the leader in Customer Delivery Solutions,
 enhancing the practices of Customer Relationship Management. lebensart
 technology's  innovative Customer Delivery Solution (CDS), the SMART
 System(TM), is a full lifecycle, customer centric tool, that helps companies
 acknowledge and anticipate the needs of their customers, then provides the
 opportunity for personalized communications. lebensart technology is
 headquartered in Scottsdale, Arizona with satellite offices around the world.
 
     Cognos
     Cognos is the world's largest and most successful business intelligence
 company.  Founded in 1969, Cognos does business with 17,000 customers in more
 than 100 countries around the world.  Cognos business intelligence solutions
 and services are also available from more than 3000 worldwide partners and
 resellers.   For more information, visit the Cognos Web site at
 http://www.cognos.com.
 
      Media Contacts:
      Brooke Somers and Toni Iafrate,
      Cognos, 613-738-1440
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X66252465
 
 

SOURCE Cognos
    BURLINGTON, Mass., April 30 /PRNewswire/ --Cognos(R)
 (Nasdaq:   COGN ; Toronto: CSN), the world's largest and most successful
 business intelligence company, and lebensart technology, the leader in
 Customer Delivery Solutions(TM) announced that they have partnered to
 integrate Cognos business intelligence and the Cognos user interface with
 lebensart technology's, SMART System(TM), a system that identifies and
 maximizes opportunities in customer relationships.
     Arizona-based lebensart technology provides the hospitality and tourism
 industry with ASP-based customer centric solutions which increase return-on-
 investment, customer acquisition, and response rates. Combined with the SMART
 System, customers will be able to leverage Cognos business intelligence to run
 sophisticated multidimensional analysis and reporting on complex data
 relationships. With this enhanced functionality, lebensart technology
 customers can significantly increase their marketing intelligence, to build
 more targeted electronic marketing programs that maximize customer loyalty and
 marketing efficiencies.
     The SMART System enables lebensart technology's customers the ability to
 identify and market back to their most profitable revenue sources. Enhanced
 with Cognos business intelligence, lebensart technology's clients will be able
 to drill down even further, gaining unprecedented insight into customer
 behavior patterns and preferences.
     "Our relationship with Cognos allows us to provide an even better, more
 effective marketing tool for our clients," said Olaf Tennhardt, CEO, lebensart
 technology. "We know that good, usable customer data is critical in the
 hospitality industry, allowing our customers to anticipate their guests'
 needs. We were looking for a partner that could provide enhanced functionality
 for deeper multidimensional analysis  -- we found that in Cognos."
     The enhanced SMART System will include Cognos' OLAP, reporting and
 visualization solutions which will deliver high-impact, multi-metric
 presentations of critical business data to lebensart technology customers. The
 integrated CDS (Customer Delivery Solution) will provide customers with
 instant access to automated, multidimensional reports on customer data via the
 Web, allowing them to aggressively pursue profitable and immediate marketing
 opportunities.
     "By integrating Cognos business intelligence with lebensart technology's
 SMART System, users are not only able to gather critical customer
 intelligence, but are empowered to delve deep into that data and extract key
 insights about individual customers," said Ben Plummer, vice president of
 marketing, Cognos. "It is this high level of perception that will continue to
 create new opportunities that will maximize customer relationships and
 ultimately drive business forward."
 
     lebensart technology
     lebensart technology is the leader in Customer Delivery Solutions,
 enhancing the practices of Customer Relationship Management. lebensart
 technology's  innovative Customer Delivery Solution (CDS), the SMART
 System(TM), is a full lifecycle, customer centric tool, that helps companies
 acknowledge and anticipate the needs of their customers, then provides the
 opportunity for personalized communications. lebensart technology is
 headquartered in Scottsdale, Arizona with satellite offices around the world.
 
     Cognos
     Cognos is the world's largest and most successful business intelligence
 company.  Founded in 1969, Cognos does business with 17,000 customers in more
 than 100 countries around the world.  Cognos business intelligence solutions
 and services are also available from more than 3000 worldwide partners and
 resellers.   For more information, visit the Cognos Web site at
 http://www.cognos.com.
 
      Media Contacts:
      Brooke Somers and Toni Iafrate,
      Cognos, 613-738-1440
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X66252465
 
 SOURCE  Cognos

RELATED LINKS

http://www.cognos.com