Coldwell Banker Real Estate Partners with Tom Ferry to Provide a Variety of Customized Agent Coaching Programs

Sep 22, 2015, 06:00 ET from Coldwell Banker Real Estate LLC

MADISON, N.J., Sept. 22, 2015 /PRNewswire/ -- Coldwell Banker Real Estate LLC, the original Silicon Valley real estate start up, announced today it has aligned with Tom Ferry – Your Coach to deliver customized coaching program to Coldwell Banker® affiliated agents.  The Tom Ferry coaching program will be designed to complement and extend the robust offerings of the brand giving agents the opportunity to accelerate their success through voluntary participation in the new program.    

Ferry was named the industry's top coach in the 2015 Swanepoel Power 200 rankings.  By combining the Tom Ferry coaching program with the existing Coldwell Banker University® courses, agents will have an elevated level of education to support their success. Included in the customized program: one-on-one coaching, self-paced online training programs, special event pricing, access to the Tom Ferry REsults App, and much more. 

"Tom has worked closely with us over the last few years and has gained a unique perspective into how to best marry the leading platforms of the Coldwell Banker brand with the heightened need for personalized learning," said Budge Huskey, president and chief executive officer of Coldwell Banker Real Estate, LLC.   "While we continue to innovate with our digital strategy, CBx listing experience application, and the world-class ZAP platform, we know that such incredible tools are most powerful when in the hands of a highly motivated, highly skilled professional working with the consumer."

Ferry, who presented at last week's Coldwell Banker Generation Blue Experience event, will appear frequently as a speaker at Coldwell Banker brand events for agents and broker/owners around the nation.

"Real estate is an incredibly challenging business, and we are seeing more and more agents of all experiences recognize that coaching is a business accelerator," Ferry said.  "I already work closely with some of the top agents in the Coldwell Banker network and am excited to reach more and add to the terrific learning opportunities offered by Coldwell Banker University.  I firmly believe the brand's core values, including a focus on providing 'exceptional experiences' to the consumer, align with my desire to help raise the level of excellence for the entire industry."

About Tom Ferry – Your Coach

Tom Ferry – Your Coach is a global business development company focused on helping real estate professionals succeed in a highly competitive industry.  Tom Ferry was named the #1 coach in the industry by Swanepoel Power 200 for two consecutive years, is a New York Times bestselling author, and is one of the most sought after speakers in the real estate industry.

Through powerful events, private speaking engagements and the largest social media presence in the industry, including the wildly popular YouTube series #TomFerryShow, Tom Ferry shares his knowledge with real estate professionals all over the world.

The Tom Ferry coaching program is committed to raising the bar of excellence in the industry by helping agents create inner and outer wealth through multiple lead generation and conversion techniques focused on innovation and marketing.

About Coldwell Banker Real Estate LLC

Since 1906, the Coldwell Banker® organization has been a premier provider of full-service residential and commercial real estate brokerage services.  Coldwell Banker Real Estate is the oldest national real estate brand and franchisor in the United States, and today has a global network of approximately 3,000 independently owned and operated franchised broker offices in 43 countries and territories with more than 88,000 affiliated sales professionals.  The Coldwell Banker brand is known for creating innovative consumer services as recently seen by being the first national real estate brand with an iPad app, the first to augment its website for smart phones, the first to create a iPhone application with international listings and the first to fully harness the power of video in real estate listings, news and information through its Coldwell Banker On LocationSM YouTube channel.  The Coldwell Banker System is a leader in niche markets such as resort, new homes and luxury properties through its Coldwell Banker Previews International® marketing program delivering exceptional experiences for all consumers served.


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