Colgate-Palmolive Introduces Softsoap(R) Brand Ensembles

May 26, 2009, 12:59 ET from Colgate-Palmolive

A Collection of Design-Inspired, Affordable Liquid Hand Soaps

NEW YORK, May 26 /PRNewswire/ -- Colgate-Palmolive has introduced Softsoap(R) brand Ensembles -- a design-inspired, refillable liquid hand soap system. With its array of sleek, decorative pre-filled bases, Softsoap(R) brand Ensembles offers consumers an affordable way to add style to any living space.

'Keep the Pump, Switch the Base'

Softsoap(R) brand Ensembles allows stylish home dwellers to achieve a fresh new look at a low cost and without a mess. This premium liquid hand soap system features a high-quality, re-usable pump and decorative, disposable bases. Each base is pre-filled with Softsoap(R) brand moisturizing liquid hand soap in a variety of fabulous fragrances. When the starter base becomes empty, simply unscrew the re-usable pump and insert it into the decorative, pre-filled base of your choice. Twist the nozzle to unlock and you're ready to go!

"The Softsoap(R) brand Ensembles refillable, liquid hand soap system was inspired by the rising trend of do-it-yourself design," said Philip Durocher, GM Personal Care, Colgate-Palmolive. "It was our goal to create a collection of beautiful, affordable liquid hand soaps that would allow savvy consumers to easily update their home decor. Softsoap(R) brand Ensembles is our innovative solution for consumers who crave premium style on a budget."

The Softsoap(R) brand Ensembles collection includes four design-inspired variants:

  • Softsoap(R) brand Ensembles in Fresh Essence Purple: Featuring soft purple tones, this variant captures the beauty of botanicals in full bloom with its beautiful bouquet of floral hues.
  • Softsoap(R) brand Ensembles in Fresh Essence Green: With a fresh green leaf montage, this variant brings the beauty of nature to life to any room motif
  • Softsoap(R) brand Ensembles in Exotic Orchid: This contemporary Moroccan inspired design uses bold colors seen in the latest global home and fashion trends to bring a strong statement of color to any kitchen or bath.
  • Softsoap(R) brand Ensembles in Creamy Cotton: Subtle yet sleek, this variant will compliment any decor. It features a modern, soft white canvas and inspired by organic cotton.

Softsoap(R) brand Ensembles is currently available at mass retailers nationwide and select specialty bath stores at the suggested retail price of $5.99 for the re-usable pump and starter, disposable base. Softsoap(R) brand Ensembles replacement, pre-filled bases are available at the suggested retail price of $2.99. To learn more about this sleek, affordable collection please visit

About Colgate-Palmolive Company

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, Elmex, Ajax, Axion, Soupline, and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet pet foods. For more information about Colgate's global business, visit the Company's website at

SOURCE Colgate-Palmolive