Colgate-Palmolive Partners with the Hispanic Heritage Foundation to Launch 'Make the U' Scholarship Program

Colgate Celebrates Hispanic Heritage Month By Empowering Hispanic American Youth

Sep 16, 2009, 10:02 ET from Colgate-Palmolive from ,Hispanic Heritage Foundation

NEW YORK, Sept. 16 /PRNewswire/ -- In celebration of September's Hispanic Heritage Month, Colgate-Palmolive proudly announces its new scholarship program entitled "Haz la U" or "Make the U." This program, launched in partnership with the Hispanic Heritage Foundation (HHF), aims to award educational grants to eligible Hispanic students pursuing higher education.

The educational achievement gap facing Hispanic American children remains a prevalent issue. One of every three Hispanic American students fails to complete high school and only 10 percent of Hispanic Americans graduate from four-year colleges and universities(1).

"Colgate is committed to uplifting America's youth and aims to encourage Hispanic American students with the launch of 'Make the U,'" said David Cardona, Marketing Director, Multicultural Marketing, Colgate-Palmolive. "With the support of the Hispanic Heritage Foundation, our program will promote the future success of this community by reinforcing the importance of higher education."

From now until October 31, 2009, high school juniors and seniors can apply to Colgate's "Make the U" scholarship program by visiting One grand prize winner will be awarded a one-time $10,000 educational grant and 15 applicants will be honored with a one-time $1,000 educational grant. Eligible candidates will be required to submit an essay of 500 words or less that answers the question: How do you think education can impact the heritage of Hispanic generations to come? All entries must comply with the program rules and guidelines.

"We're proud to partner with Colgate to launch 'Make the U,' which will provide educational assistance and encouragement to young Latinos in America," said Jose Antonio Tijerino, President and CEO, Hispanic Heritage Foundation. "This program invites students to celebrate their Latino culture, reinforces the importance of educational advancement and empowers applicants to become the drivers of their own destiny."

For more information about Colgate's "Make the U" program, please visit the Company's website at

About Colgate-Palmolive Company

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate- Palmolive sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, Elmex, Tom's of Maine, Ajax, Axion, Soupline, and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet. For more information about Colgate-Palmolive's global business, visit the Company's web site at

About the Hispanic Heritage Foundation

The Hispanic Heritage Foundation is a national nonprofit which identifies, inspires, promotes, and prepares Latino leaders through educational, cultural and workforce programs. For more information, please visit


(1) "From Risk to Opportunity: Fulfilling the Educational Needs of Hispanic Americans in the 21st Century." 2003.

SOURCE Colgate-Palmolive; Hispanic Heritage Foundation