College Students Spend an Estimated $14.8 Billion on Travel, According To FuturePages/Memolink.com Survey

College Students Rely on the Internet and Referrals for Travel Research



Apr 02, 2001, 01:00 ET from FuturePages, LLC

    ST. PAUL, Minn., April 2 /PRNewswire/ -- College students spend an
 estimated $14.8 billion annually on travel, according to a recent survey by
 FuturePages, COLLEGeMEDIA GURUS, and Memolink.com.  For travel marketers
 trying to reach this prime market, the survey indicates that the Internet is
 the most promising way to communicate with these students.  College students
 use the Internet more than any other medium to research travel destinations,
 and to shop for travel deals or discounts.  The highlights of the survey of
 nearly 475 college students were presented today at the eTravelWorld
 conference in New York.
     Students increasingly are using the Internet to research travel and find
 discounts.  According to the survey results:
     -- Nearly 58 percent research travel destinations online
     -- 51 percent research destinations through someone they know
     -- About 25 percent research destinations through travel agents or a
        magazine
     -- About 50 percent learn about travel deals, discounts and programs on
        the Web or through friends and family
     -- Over 10 percent use the Web exclusively for finding deals
     -- 26 percent learn about deals through travel agents
     -- 25 percent receive email notice of special offers
 
     The survey found that students take more than 66 million trips a year.
 Thirty percent of the respondents travel more than 150 miles between three and
 five times a year, generally by car.  More than 72 percent of students
 surveyed have traveled internationally during college, mostly during their
 freshman, sophomore or junior years.
     Based on the survey, FuturePages estimates that students spend nearly
 $14.8 billion on  domestic and international travel a year.  Of those
 surveyed, about 40 percent said they spent between $201 and $750 during the
 last year on domestic travel.  Over 70 percent of this travel is financed with
 students' personal funds.
     When it comes to purchasing tickets, the survey found:
     -- more than 54 percent of respondents have purchased travel tickets
        online
     -- over 14 percent purchase travel arrangements exclusively online
     -- 27 percent have purchased travel through a discount travel Web site
        (travelocity.com, expedia.com)
 
     Those who haven't purchased online most frequently cited a desire to speak
 with a live person when purchasing travel as the reason why they haven't
 purchased online.
     "The Internet is a powerful tool for travel marketers trying to reach
 college students," said Tom Borgerding, vice president and co-founder of
 FuturePages.  "Students are very receptive to online promotions and gathering
 information independently through Web sites.  They rely on the Internet for
 travel research more than friends recommendations.  If students are not
 purchasing online, their main reason is because they feel more comfortable
 having the customer service of a live person."
 
     Broken down further:
     -- More than 21 percent have purchased through an offline travel agency
        versus 20 percent who have used online travel agencies
     -- 14 percent only use a travel agency when purchasing tickets
     -- 32 percent said they have contacted a travel provider (airline, bus,
        train) directly to purchase travel
     -- Almost 10 percent have purchased through a travel company Web site
     -- Over 28 percent use "another source" such as parents or another third
        party to purchase travel
 
     More than 62 percent of those surveyed said that family was the biggest
 influence on travel purchases, 58 percent said cost was the largest
 consideration.  When traveling via a commercial service versus by car, almost
 64 percent said that cost was the determining factor in purchasing.  Yet,
 nearly 65 percent said they don't use student discounts when they travel or
 belong to a travel awards program such as a frequent flier club.
     Timing also is a big influence on student travel.  Seventy-seven percent
 said they travel during summer break; 59 percent during spring break.
     Borgerding said, "The survey suggests that in order to have the biggest
 impact, travel companies should time travel deals and promotional efforts to
 students around major school breaks."
     The survey of 474 college students was conducted online via Memolink on
 Monday, March 26.  Survey findings are available on the FuturePages Web site
 ( http://www.futurepages.com ).
     Because the college market is constantly evolving, FuturePages regularly
 surveys students on a variety of topics.  The survey results help FuturePages,
 and its clients, market to college students more effectively.
     Founded in 1996, St. Paul based FuturePages, LLC has quickly become a
 leader in strategic marketing and advertising support for companies interested
 in reaching the college market.  The firm's offerings cover a broad range of
 media, from Web banner ads to direct marketing. This includes reach to over
 2,000 college and university newspapers, and over 3,500 campuses via the
 Internet, poster and flyer campaigns.  The firm's exclusive CampaignTracker
 software streamlines advertising planning and management to college media.
 FuturePages representatives, recognized as "COLLEGeMEDIA GURUS," are regular
 speakers at industry seminars on influencing the college market.  Detailed
 information about FuturePages is available on the Internet at
 http://www.futurepages.com
 
 

SOURCE FuturePages, LLC
    ST. PAUL, Minn., April 2 /PRNewswire/ -- College students spend an
 estimated $14.8 billion annually on travel, according to a recent survey by
 FuturePages, COLLEGeMEDIA GURUS, and Memolink.com.  For travel marketers
 trying to reach this prime market, the survey indicates that the Internet is
 the most promising way to communicate with these students.  College students
 use the Internet more than any other medium to research travel destinations,
 and to shop for travel deals or discounts.  The highlights of the survey of
 nearly 475 college students were presented today at the eTravelWorld
 conference in New York.
     Students increasingly are using the Internet to research travel and find
 discounts.  According to the survey results:
     -- Nearly 58 percent research travel destinations online
     -- 51 percent research destinations through someone they know
     -- About 25 percent research destinations through travel agents or a
        magazine
     -- About 50 percent learn about travel deals, discounts and programs on
        the Web or through friends and family
     -- Over 10 percent use the Web exclusively for finding deals
     -- 26 percent learn about deals through travel agents
     -- 25 percent receive email notice of special offers
 
     The survey found that students take more than 66 million trips a year.
 Thirty percent of the respondents travel more than 150 miles between three and
 five times a year, generally by car.  More than 72 percent of students
 surveyed have traveled internationally during college, mostly during their
 freshman, sophomore or junior years.
     Based on the survey, FuturePages estimates that students spend nearly
 $14.8 billion on  domestic and international travel a year.  Of those
 surveyed, about 40 percent said they spent between $201 and $750 during the
 last year on domestic travel.  Over 70 percent of this travel is financed with
 students' personal funds.
     When it comes to purchasing tickets, the survey found:
     -- more than 54 percent of respondents have purchased travel tickets
        online
     -- over 14 percent purchase travel arrangements exclusively online
     -- 27 percent have purchased travel through a discount travel Web site
        (travelocity.com, expedia.com)
 
     Those who haven't purchased online most frequently cited a desire to speak
 with a live person when purchasing travel as the reason why they haven't
 purchased online.
     "The Internet is a powerful tool for travel marketers trying to reach
 college students," said Tom Borgerding, vice president and co-founder of
 FuturePages.  "Students are very receptive to online promotions and gathering
 information independently through Web sites.  They rely on the Internet for
 travel research more than friends recommendations.  If students are not
 purchasing online, their main reason is because they feel more comfortable
 having the customer service of a live person."
 
     Broken down further:
     -- More than 21 percent have purchased through an offline travel agency
        versus 20 percent who have used online travel agencies
     -- 14 percent only use a travel agency when purchasing tickets
     -- 32 percent said they have contacted a travel provider (airline, bus,
        train) directly to purchase travel
     -- Almost 10 percent have purchased through a travel company Web site
     -- Over 28 percent use "another source" such as parents or another third
        party to purchase travel
 
     More than 62 percent of those surveyed said that family was the biggest
 influence on travel purchases, 58 percent said cost was the largest
 consideration.  When traveling via a commercial service versus by car, almost
 64 percent said that cost was the determining factor in purchasing.  Yet,
 nearly 65 percent said they don't use student discounts when they travel or
 belong to a travel awards program such as a frequent flier club.
     Timing also is a big influence on student travel.  Seventy-seven percent
 said they travel during summer break; 59 percent during spring break.
     Borgerding said, "The survey suggests that in order to have the biggest
 impact, travel companies should time travel deals and promotional efforts to
 students around major school breaks."
     The survey of 474 college students was conducted online via Memolink on
 Monday, March 26.  Survey findings are available on the FuturePages Web site
 ( http://www.futurepages.com ).
     Because the college market is constantly evolving, FuturePages regularly
 surveys students on a variety of topics.  The survey results help FuturePages,
 and its clients, market to college students more effectively.
     Founded in 1996, St. Paul based FuturePages, LLC has quickly become a
 leader in strategic marketing and advertising support for companies interested
 in reaching the college market.  The firm's offerings cover a broad range of
 media, from Web banner ads to direct marketing. This includes reach to over
 2,000 college and university newspapers, and over 3,500 campuses via the
 Internet, poster and flyer campaigns.  The firm's exclusive CampaignTracker
 software streamlines advertising planning and management to college media.
 FuturePages representatives, recognized as "COLLEGeMEDIA GURUS," are regular
 speakers at industry seminars on influencing the college market.  Detailed
 information about FuturePages is available on the Internet at
 http://www.futurepages.com
 
 SOURCE  FuturePages, LLC