Columbia University's Interactive Design Lab to Host Interactive Television Conference; Filter Media Takes Leading Role in Organizing Industry Participation.

Apr 17, 2001, 01:00 ET from Filter Media LLC

    NEW YORK, April 17 /PRNewswire/ -- Columbia University's Interactive
 Design Lab announced today that it will host "ITV Content E-mergency", a
 one-day conference on July 17, 2001, addressing the development of programming
 for interactive television (ITV).  The conference takes a critical look at the
 emergence of new forms of content for ITV platforms.  It also addresses the
 "emergency" faced by media organizations that must create new, interactive
 programming despite a scarcity of precedents and unclear consumer desires.
     The conference will feature speakers from academia and the television and
 technology industries.  Panels will focus on the implications of new
 television technologies for traditional programming genres.  Specific areas of
 interest include:
 
     -- Lessons Learned: appraising the experiences of ITV deployment in
        European and North American test markets;
     -- Long-Form Narrative: how interactivity can enhance in-depth
        storytelling, documentary programs and fictional narrative;
     -- News, Sports and Weather: what ITV offers data-rich, time-sensitive
        programming;
     -- Entertainment: implications for genres such as game shows and "reality"
        programming;
     -- Business Perspectives: finding commercially viable models and
        delivering audiences to marketers; and
     -- The Future: what technology, regulation, consumer interests and the law
        mean for the television industry in this new era.
 
     With this conference, the Interactive Design Lab bridges the academic and
 commercial communities in a dialog about the future of television.
     The conference has an advisory panel comprising experts from academia,
 public television and the broadcasting and technology industries.  Two
 executives on the advisory panel are from Filter Media LLC, an enhanced
 television consultancy based in New York City.  Filter Media is taking a
 leading role in securing industry involvement in this forum.  The panel also
 includes representatives from Microsoft Corporation, Sapient Corp, and Pearson
 PLC, and faculty from Columbia's schools of Business, Journalism and Arts.
     The all-day conference will be held in New York City, at Columbia
 University's Alfred Lerner Hall.
     General and registration information is available on the web, at
 http://www.idl.columbia.edu/itv-emergency/.
 
     ABOUT THE INTERACTIVE DESIGN LAB
     The Interactive Design Lab, a collaboration between Columbia's School of
 the Arts and Graduate School of Journalism, analyzes the design of emerging,
 interactive forms of media.  Its research efforts focus on the design and
 implementation of multimedia interaction methods for narrative content.
 
     ABOUT FILTER MEDIA LLC
     Filter Media's converged media experts provide consulting services that
 help clients understand the opportunities and challenges of enhanced
 television, and create and implement effective business strategies.  Its
 clients include content creators and distributors, technology companies,
 advertising agencies and individual advertisers.  Filter Media's website can
 be found at http://www.filter.tv.
 
 

SOURCE Filter Media LLC
    NEW YORK, April 17 /PRNewswire/ -- Columbia University's Interactive
 Design Lab announced today that it will host "ITV Content E-mergency", a
 one-day conference on July 17, 2001, addressing the development of programming
 for interactive television (ITV).  The conference takes a critical look at the
 emergence of new forms of content for ITV platforms.  It also addresses the
 "emergency" faced by media organizations that must create new, interactive
 programming despite a scarcity of precedents and unclear consumer desires.
     The conference will feature speakers from academia and the television and
 technology industries.  Panels will focus on the implications of new
 television technologies for traditional programming genres.  Specific areas of
 interest include:
 
     -- Lessons Learned: appraising the experiences of ITV deployment in
        European and North American test markets;
     -- Long-Form Narrative: how interactivity can enhance in-depth
        storytelling, documentary programs and fictional narrative;
     -- News, Sports and Weather: what ITV offers data-rich, time-sensitive
        programming;
     -- Entertainment: implications for genres such as game shows and "reality"
        programming;
     -- Business Perspectives: finding commercially viable models and
        delivering audiences to marketers; and
     -- The Future: what technology, regulation, consumer interests and the law
        mean for the television industry in this new era.
 
     With this conference, the Interactive Design Lab bridges the academic and
 commercial communities in a dialog about the future of television.
     The conference has an advisory panel comprising experts from academia,
 public television and the broadcasting and technology industries.  Two
 executives on the advisory panel are from Filter Media LLC, an enhanced
 television consultancy based in New York City.  Filter Media is taking a
 leading role in securing industry involvement in this forum.  The panel also
 includes representatives from Microsoft Corporation, Sapient Corp, and Pearson
 PLC, and faculty from Columbia's schools of Business, Journalism and Arts.
     The all-day conference will be held in New York City, at Columbia
 University's Alfred Lerner Hall.
     General and registration information is available on the web, at
 http://www.idl.columbia.edu/itv-emergency/.
 
     ABOUT THE INTERACTIVE DESIGN LAB
     The Interactive Design Lab, a collaboration between Columbia's School of
 the Arts and Graduate School of Journalism, analyzes the design of emerging,
 interactive forms of media.  Its research efforts focus on the design and
 implementation of multimedia interaction methods for narrative content.
 
     ABOUT FILTER MEDIA LLC
     Filter Media's converged media experts provide consulting services that
 help clients understand the opportunities and challenges of enhanced
 television, and create and implement effective business strategies.  Its
 clients include content creators and distributors, technology companies,
 advertising agencies and individual advertisers.  Filter Media's website can
 be found at http://www.filter.tv.
 
 SOURCE  Filter Media LLC