Commence Announces Fast Start Program to Help Channel Partners Tap Into The Emerging Mid-Market CRM Niche

Commence Offers Flexible Software Platform to Deliver Customized

CRM Applications to Small- to Medium-Sized Businesses



Apr 02, 2001, 01:00 ET from Commence Corporation

    OAKHURST, N.J., April 2 /PRNewswire/ -- Commence Corporation, a leading
 provider of customer relationship management (CRM) software for small- and
 medium-sized businesses (SMBs), today announced its new Fast Start Program, an
 aggressive channel initiative designed to help new and existing business
 partners leverage the growing demand for CRM solutions, particularly in the
 exploding mid-market sector.
     According to industry research firm META Group, there will be continued
 strong growth for CRM initiatives, with a 50% annual growth rate for the
 global CRM market, which is projected to grow from more than $13 billion in
 2000 to $67 billion in 2004.  Industry analyst International Data Corporation
 (IDC) notes that a key focus of this growth will be the SMB market, which is
 expected to increase its technology spending from $39 billion in 1998 to
 $87 billion in 2002.
     The new Fast Start Program enables Commence Business Partners to access
 this explosive marketplace, providing them with a range of tools and services
 to quickly master the Commence software, and use it to offer customized CRM
 solutions.  The program includes training, lead generation, and the
 opportunity to participate in a range of promotional activities, such as
 direct mail campaigns, seminars, and trade shows.  Aimed at the SMB market,
 the Fast Start Program will be instrumental in rolling out Commence's new
 software, Commence(R) Relationship Management (Commence(R) RM), which offers a
 powerful platform to deliver customized CRM applications that support a broad
 range of business needs at an affordable price.
     Offering more features and functionality than traditional contact managers
 such as ACT! and GoldMine, and lower complexity and costs than high-end CRM
 solutions such as Siebel and Pivotal, Commence RM is ideal for growing
 companies seeking to implement a powerful, yet affordable CRM solution.
     Commence RM provides an easy way for users to manage, track, and view all
 of their business activities and interactions with customers, vendors,
 suppliers, and partners. The product features a state-of-the-art user
 interface, with a personalized "digital dashboard" for users to customize
 their views to display their specific information needs, such as daily sales
 orders, priority support calls, account history, follow-up activities, and
 more.
     The Commence RM software also includes a powerful, integrated contact
 management module, and a complete suite of pre-built applications for sales
 automation, customer service, and help desk. Commence RM is fully integrated
 with Microsoft Outlook and Microsoft Office, hand-held devices, and the Web,
 and features an enhanced database application programming interface (API) to
 link third-party applications and data sources such as inventory, accounting,
 and reporting information.
 
     CRM Platform for the Channel
     By making it easy to integrate external applications and existing business
 processes, Commence RM provides business partners, value-added resellers, and
 systems integrators with the capability to design and rapidly deploy
 specialized CRM solutions to meet specific customer needs, including a wide
 variety of vertical market applications. Commence software solutions are
 already widely used by thousands of companies in a range of industries,
 including financial services, building and construction, government, legal,
 retail, and industrial sales.
     "As a Commence Business Partner for more than seven years, we have used
 the company's software solutions to continuously deliver powerful, feature-
 rich CRM solutions to our customers serving the construction industry,"
 explained Dave Currin, President at Software Dimensions, a Commence VAR that
 has more than 300 clients using customized versions of the software.  "The new
 Commence RM provides an even more powerful platform to deliver cost-effective
 CRM solutions to mid-sized businesses."
     "Having built our business through the channel, we see it as an integral
 extension of our own sales force, and an important link to the mid-market
 niche," explained David Valentino, Vice President of Sales and Marketing at
 Commence Corporation.  "With the new Fast Start Program, we have made a
 significant investment and commitment to providing business partners with all
 the tools necessary to get up and running on Commence software, along with the
 marketing and technical support they need to leverage opportunities in the
 exploding SMB market for CRM solutions."
     Commence RM is currently scheduled to ship in April and is priced at
 $695 per user license. Contact Commence for additional information on becoming
 a Business Partner by calling 877-COMMENCE.
 
     About Commence Corporation
     Founded in 1988, Commence Corporation is a leading provider of customer
 relationship management (CRM) software solutions.  The company's products are
 designed to provide small- to medium-sized businesses with flexible solutions
 to win, retain, and manage customer and partner interactions.  Commence
 supports thousands of users through a worldwide distribution network, with
 outlets in North and South America, Europe, and Asia/Pacific.  For more
 information, contact Commence Corporation at 732-660-0990, or visit the
 company's Web site at http://www.commence.com.
 
 

SOURCE Commence Corporation
    OAKHURST, N.J., April 2 /PRNewswire/ -- Commence Corporation, a leading
 provider of customer relationship management (CRM) software for small- and
 medium-sized businesses (SMBs), today announced its new Fast Start Program, an
 aggressive channel initiative designed to help new and existing business
 partners leverage the growing demand for CRM solutions, particularly in the
 exploding mid-market sector.
     According to industry research firm META Group, there will be continued
 strong growth for CRM initiatives, with a 50% annual growth rate for the
 global CRM market, which is projected to grow from more than $13 billion in
 2000 to $67 billion in 2004.  Industry analyst International Data Corporation
 (IDC) notes that a key focus of this growth will be the SMB market, which is
 expected to increase its technology spending from $39 billion in 1998 to
 $87 billion in 2002.
     The new Fast Start Program enables Commence Business Partners to access
 this explosive marketplace, providing them with a range of tools and services
 to quickly master the Commence software, and use it to offer customized CRM
 solutions.  The program includes training, lead generation, and the
 opportunity to participate in a range of promotional activities, such as
 direct mail campaigns, seminars, and trade shows.  Aimed at the SMB market,
 the Fast Start Program will be instrumental in rolling out Commence's new
 software, Commence(R) Relationship Management (Commence(R) RM), which offers a
 powerful platform to deliver customized CRM applications that support a broad
 range of business needs at an affordable price.
     Offering more features and functionality than traditional contact managers
 such as ACT! and GoldMine, and lower complexity and costs than high-end CRM
 solutions such as Siebel and Pivotal, Commence RM is ideal for growing
 companies seeking to implement a powerful, yet affordable CRM solution.
     Commence RM provides an easy way for users to manage, track, and view all
 of their business activities and interactions with customers, vendors,
 suppliers, and partners. The product features a state-of-the-art user
 interface, with a personalized "digital dashboard" for users to customize
 their views to display their specific information needs, such as daily sales
 orders, priority support calls, account history, follow-up activities, and
 more.
     The Commence RM software also includes a powerful, integrated contact
 management module, and a complete suite of pre-built applications for sales
 automation, customer service, and help desk. Commence RM is fully integrated
 with Microsoft Outlook and Microsoft Office, hand-held devices, and the Web,
 and features an enhanced database application programming interface (API) to
 link third-party applications and data sources such as inventory, accounting,
 and reporting information.
 
     CRM Platform for the Channel
     By making it easy to integrate external applications and existing business
 processes, Commence RM provides business partners, value-added resellers, and
 systems integrators with the capability to design and rapidly deploy
 specialized CRM solutions to meet specific customer needs, including a wide
 variety of vertical market applications. Commence software solutions are
 already widely used by thousands of companies in a range of industries,
 including financial services, building and construction, government, legal,
 retail, and industrial sales.
     "As a Commence Business Partner for more than seven years, we have used
 the company's software solutions to continuously deliver powerful, feature-
 rich CRM solutions to our customers serving the construction industry,"
 explained Dave Currin, President at Software Dimensions, a Commence VAR that
 has more than 300 clients using customized versions of the software.  "The new
 Commence RM provides an even more powerful platform to deliver cost-effective
 CRM solutions to mid-sized businesses."
     "Having built our business through the channel, we see it as an integral
 extension of our own sales force, and an important link to the mid-market
 niche," explained David Valentino, Vice President of Sales and Marketing at
 Commence Corporation.  "With the new Fast Start Program, we have made a
 significant investment and commitment to providing business partners with all
 the tools necessary to get up and running on Commence software, along with the
 marketing and technical support they need to leverage opportunities in the
 exploding SMB market for CRM solutions."
     Commence RM is currently scheduled to ship in April and is priced at
 $695 per user license. Contact Commence for additional information on becoming
 a Business Partner by calling 877-COMMENCE.
 
     About Commence Corporation
     Founded in 1988, Commence Corporation is a leading provider of customer
 relationship management (CRM) software solutions.  The company's products are
 designed to provide small- to medium-sized businesses with flexible solutions
 to win, retain, and manage customer and partner interactions.  Commence
 supports thousands of users through a worldwide distribution network, with
 outlets in North and South America, Europe, and Asia/Pacific.  For more
 information, contact Commence Corporation at 732-660-0990, or visit the
 company's Web site at http://www.commence.com.
 
 SOURCE  Commence Corporation