Communications Expert Joins R.R. Donnelley Leadership Team Committed To Revolutionizing Communications Effectiveness

Apr 02, 2001, 01:00 ET from R.R. Donnelley & Sons Company

    CHICAGO, April 2 /PRNewswire/ -- R.R. Donnelley & Sons Company (NYSE:   DNY)
 has named Victoria Shire, 46, senior vice president of corporate
 communication.  Prior to joining the company, she had been a managing director
 in the change communications specialty group for Burson-Marsteller, based in
 Chicago.
     "Vicky brings many experiences and insights in communications and
 marketing to R.R. Donnelley," said William L. Davis, chairman, president and
 chief executive officer of R.R. Donnelley.  "She is the right person for a
 crucial job within our company as we lead the revolution in communications
 effectiveness by helping customers repackage their content to develop new
 markets, new audiences and new revenue sources."
     Shire brings more than 24 years of experience to R.R. Donnelley.  While at
 Burson-Marsteller's Chicago office, she worked with Fortune 500 companies in
 planning and executing major change initiatives to help them gain a
 competitive edge.
     Prior to Burson-Marsteller, Shire had spearheaded the communications and
 marketing efforts for Nicor Inc.  She successfully helped to reposition the
 company to prepare it for increased competition in a new deregulated energy
 world.  With a more strategic approach to communications, Shire also helped
 redefine the company's operations to better reflect its brand promise and
 value to its customers.
     "Corporate leaders continually need to reinvent themselves to sustain
 their leadership position," said Shire.  "R.R. Donnelley's augmentation of its
 traditional print services with integrated communication solutions is just
 what our customers are asking for.  I'm excited to become a part of this team,
 which is very passionate about connecting people through the power of words
 and images."
     Shire received a master of management degree from the J.L. Kellogg School
 of Management at Northwestern University, Evanston, Ill.  She earned a
 bachelor of science degree in journalism from the University of Illinois,
 Champaign-Urbana.  Shire is a fellow of Leadership Greater Chicago and is the
 president of the board for the Northern Illinois Food Bank.  She resides in
 Chicago.
     R.R. Donnelley ( www.rrdonnelley.com ) is revolutionizing communications
 effectiveness by providing comprehensive and integrated communications
 services.  These include premedia, digital photography, content management,
 printing, Internet consulting and logistics.  The company's full range of
 solutions help publishers and merchandisers, as well as telecommunications,
 financial and healthcare companies, deliver effective and targeted
 communications in the right format to the right audience at the right time.
 Its 34,000 employees serve customers in North America, South America, Europe
 and the Asia/Pacific Basin.
 
 

SOURCE R.R. Donnelley & Sons Company
    CHICAGO, April 2 /PRNewswire/ -- R.R. Donnelley & Sons Company (NYSE:   DNY)
 has named Victoria Shire, 46, senior vice president of corporate
 communication.  Prior to joining the company, she had been a managing director
 in the change communications specialty group for Burson-Marsteller, based in
 Chicago.
     "Vicky brings many experiences and insights in communications and
 marketing to R.R. Donnelley," said William L. Davis, chairman, president and
 chief executive officer of R.R. Donnelley.  "She is the right person for a
 crucial job within our company as we lead the revolution in communications
 effectiveness by helping customers repackage their content to develop new
 markets, new audiences and new revenue sources."
     Shire brings more than 24 years of experience to R.R. Donnelley.  While at
 Burson-Marsteller's Chicago office, she worked with Fortune 500 companies in
 planning and executing major change initiatives to help them gain a
 competitive edge.
     Prior to Burson-Marsteller, Shire had spearheaded the communications and
 marketing efforts for Nicor Inc.  She successfully helped to reposition the
 company to prepare it for increased competition in a new deregulated energy
 world.  With a more strategic approach to communications, Shire also helped
 redefine the company's operations to better reflect its brand promise and
 value to its customers.
     "Corporate leaders continually need to reinvent themselves to sustain
 their leadership position," said Shire.  "R.R. Donnelley's augmentation of its
 traditional print services with integrated communication solutions is just
 what our customers are asking for.  I'm excited to become a part of this team,
 which is very passionate about connecting people through the power of words
 and images."
     Shire received a master of management degree from the J.L. Kellogg School
 of Management at Northwestern University, Evanston, Ill.  She earned a
 bachelor of science degree in journalism from the University of Illinois,
 Champaign-Urbana.  Shire is a fellow of Leadership Greater Chicago and is the
 president of the board for the Northern Illinois Food Bank.  She resides in
 Chicago.
     R.R. Donnelley ( www.rrdonnelley.com ) is revolutionizing communications
 effectiveness by providing comprehensive and integrated communications
 services.  These include premedia, digital photography, content management,
 printing, Internet consulting and logistics.  The company's full range of
 solutions help publishers and merchandisers, as well as telecommunications,
 financial and healthcare companies, deliver effective and targeted
 communications in the right format to the right audience at the right time.
 Its 34,000 employees serve customers in North America, South America, Europe
 and the Asia/Pacific Basin.
 
 SOURCE  R.R. Donnelley & Sons Company