Community Newspaper Company's TownOnline.com Selects PlaceLinks' Local Commerce Directory for New Shopping Marketplace

Jan 08, 2001, 00:00 ET from PlaceLinks, Inc.

    WELLESLEY, Mass., Jan. 8 /PRNewswire/ -- Shoppers in Eastern Massachusetts
 using the Internet to find local bricks-and-mortar businesses, will soon have
 a new resource to help them find the exact brands, products and services they
 are looking to buy.  PlaceLinks, Inc., a provider of local online advertising
 and promotional systems, has developed a 160-town yellow pages and promotions
 directory for TownOnline.com, the web site of Community Newspaper Company
 (CNC).  The PlaceLinks' powered local shopping directory will be available on
 TownOnline.com's expanded Marketplace as part of the site's set of features
 beginning next month.  Users can view the functionality of the PlaceLinks'
 technology at http://pl1.townonline.placelinks.com.
     The PlaceLinks' Local Commerce Directory System(TM), which replaces a
 national directory provider, supports CNC's local audiences online with a
 zoned system that allows advertisers to more effectively target customers by
 specific geography, while making it easier for consumers to search for local
 goods and services.  Using the self-service online ad manager, companies have
 direct control over their own listings and promotions.  They can promote their
 products and services by name, and track impressions and interest.  Unlike
 national online yellow pages systems which limit queries to company names or
 categories, the PlaceLinks system allows users to search business listings and
 promotions by specific brands, products, services, activities and street
 names.
     "The PlaceLinks directory is a wonderful fit with our town-by-town
 approach to community," said Lynn Carberry, senior vice president, new media
 for CNC.  "We haven't seen another advertising and promotions directory that
 can rival PlaceLinks when it comes to giving local businesses a self-service
 way to promote themselves online, and offering consumers so many ways to find
 them."
     The PlaceLinks Local Commerce Directory System is an Internet-based, self-
 service advertising and promotional placement network designed for traditional
 print, TV, radio and cable companies seeking to build local content and boost
 profits from their new media offerings.  According to industry research firm
 The Kelsey Group, local online advertising is projected to grow faster than
 Internet advertising as a whole - at more than 80 percent per year reaching
 $2.7 billion by 2003.  Using the PlaceLinks Local Commerce Directory System,
 media companies can quickly and cost-effectively increase their advertising
 revenue opportunities by promoting local businesses through their web sites.
     The PlaceLinks Local Commerce Directory System centers on a self-service
 enhancement and placement system, integrated with a back-end administration
 and billing engine.  Based on XML and Linux technology and operating on a
 distributed server network, the PlaceLinks system allows advertising content
 to be syndicated to other online directories and linked to m-commerce
 applications.
     PlaceLinks provides its customers a full lifecycle of directory management
 services including registration, authoring, placement, billing and activity
 reporting.  The company also provides business design, project management,
 online hosting and maintenance services.  Using its technical expertise and
 infrastructure capabilities, PlaceLinks customizes its Local Commerce
 Directory System according to the "look and feel" of a customer's web site,
 fully integrates the application, and manages any migration issues.
 PlaceLinks hosts and maintains the directory system or licenses it to run on a
 customer's own servers.
 
     About PlaceLinks
     PlaceLinks, Inc. provides Internet-based advertising and promotional
 placement systems that bring new revenue opportunities to media companies and
 B2B e-marketplaces.  PlaceLinks' online directory systems encompass in-depth
 business product, brand and service listings, searchable promotions and
 coupons, and email marketing capabilities, as well as billing.  Based on XML
 and Linux technology and operated on a distributed server network, PlaceLinks
 online directories can be easily linked to an extended placement network of
 local commerce and mobile e-commerce applications.  Headquartered in
 Wellesley, Mass., PlaceLinks is a privately-held company founded in 1999.
 
     About Town Online
     Town Online is the premier news, information and shopping site for more
 than 200 communities throughout Eastern Massachusetts.  Town Online was
 established in 1996 and currently boasts nearly 4 million page views per
 month.
 
     About Community Newspaper Company
     Community Newspaper Company publishes 87 weekly newspapers, 4 daily
 newspapers, 14 shoppers, the award-winning online publication, Town Online
 (www.townonline.com) and numerous other targeted specialty publications
 throughout Eastern Massachusetts.  The company's print publications have a
 combined circulation of nearly 900,000, distributed to more than 140
 communities throughout Eastern Massachusetts.
 
 

SOURCE PlaceLinks, Inc.
    WELLESLEY, Mass., Jan. 8 /PRNewswire/ -- Shoppers in Eastern Massachusetts
 using the Internet to find local bricks-and-mortar businesses, will soon have
 a new resource to help them find the exact brands, products and services they
 are looking to buy.  PlaceLinks, Inc., a provider of local online advertising
 and promotional systems, has developed a 160-town yellow pages and promotions
 directory for TownOnline.com, the web site of Community Newspaper Company
 (CNC).  The PlaceLinks' powered local shopping directory will be available on
 TownOnline.com's expanded Marketplace as part of the site's set of features
 beginning next month.  Users can view the functionality of the PlaceLinks'
 technology at http://pl1.townonline.placelinks.com.
     The PlaceLinks' Local Commerce Directory System(TM), which replaces a
 national directory provider, supports CNC's local audiences online with a
 zoned system that allows advertisers to more effectively target customers by
 specific geography, while making it easier for consumers to search for local
 goods and services.  Using the self-service online ad manager, companies have
 direct control over their own listings and promotions.  They can promote their
 products and services by name, and track impressions and interest.  Unlike
 national online yellow pages systems which limit queries to company names or
 categories, the PlaceLinks system allows users to search business listings and
 promotions by specific brands, products, services, activities and street
 names.
     "The PlaceLinks directory is a wonderful fit with our town-by-town
 approach to community," said Lynn Carberry, senior vice president, new media
 for CNC.  "We haven't seen another advertising and promotions directory that
 can rival PlaceLinks when it comes to giving local businesses a self-service
 way to promote themselves online, and offering consumers so many ways to find
 them."
     The PlaceLinks Local Commerce Directory System is an Internet-based, self-
 service advertising and promotional placement network designed for traditional
 print, TV, radio and cable companies seeking to build local content and boost
 profits from their new media offerings.  According to industry research firm
 The Kelsey Group, local online advertising is projected to grow faster than
 Internet advertising as a whole - at more than 80 percent per year reaching
 $2.7 billion by 2003.  Using the PlaceLinks Local Commerce Directory System,
 media companies can quickly and cost-effectively increase their advertising
 revenue opportunities by promoting local businesses through their web sites.
     The PlaceLinks Local Commerce Directory System centers on a self-service
 enhancement and placement system, integrated with a back-end administration
 and billing engine.  Based on XML and Linux technology and operating on a
 distributed server network, the PlaceLinks system allows advertising content
 to be syndicated to other online directories and linked to m-commerce
 applications.
     PlaceLinks provides its customers a full lifecycle of directory management
 services including registration, authoring, placement, billing and activity
 reporting.  The company also provides business design, project management,
 online hosting and maintenance services.  Using its technical expertise and
 infrastructure capabilities, PlaceLinks customizes its Local Commerce
 Directory System according to the "look and feel" of a customer's web site,
 fully integrates the application, and manages any migration issues.
 PlaceLinks hosts and maintains the directory system or licenses it to run on a
 customer's own servers.
 
     About PlaceLinks
     PlaceLinks, Inc. provides Internet-based advertising and promotional
 placement systems that bring new revenue opportunities to media companies and
 B2B e-marketplaces.  PlaceLinks' online directory systems encompass in-depth
 business product, brand and service listings, searchable promotions and
 coupons, and email marketing capabilities, as well as billing.  Based on XML
 and Linux technology and operated on a distributed server network, PlaceLinks
 online directories can be easily linked to an extended placement network of
 local commerce and mobile e-commerce applications.  Headquartered in
 Wellesley, Mass., PlaceLinks is a privately-held company founded in 1999.
 
     About Town Online
     Town Online is the premier news, information and shopping site for more
 than 200 communities throughout Eastern Massachusetts.  Town Online was
 established in 1996 and currently boasts nearly 4 million page views per
 month.
 
     About Community Newspaper Company
     Community Newspaper Company publishes 87 weekly newspapers, 4 daily
 newspapers, 14 shoppers, the award-winning online publication, Town Online
 (www.townonline.com) and numerous other targeted specialty publications
 throughout Eastern Massachusetts.  The company's print publications have a
 combined circulation of nearly 900,000, distributed to more than 140
 communities throughout Eastern Massachusetts.
 
 SOURCE  PlaceLinks, Inc.