Companies Can't Afford Mistakes in Tough Times

Tykra offers real-world experience for tech sector



Apr 02, 2001, 01:00 ET from Tykra Inc.

    MOUNTAIN VIEW, CA, April 2 /PRNewswire/ - Tykra Inc., a leading provider
 of growth management services for high tech companies, announced today it is
 providing technology companies with street-smart survival strategies in
 response to the downturn in the sector. Tykra is led by Sandra Wear, co-
 founder of DocSpace and her business partner Marissa Dobozy, a former DocSpace
 employee. The company was sold last spring for $568 million.
     Their second venture, Tykra offers proven methodologies for helping
 companies transitioning from start-up to corporate maturity. In current
 economic conditions, Tykra's services enable a company to evaluate and
 navigate four areas that are directly linked to corporate success - a
 company's culture, communications, business strategy and human resource
 management. During a slowdown, companies need to be focused on growing as
 efficiently as possible. "There is zero time for mistakes that can cost time,
 money and resources. The funding environment in the immediate past allowed
 much more room for mistakes and wrong turns, whereas today, it can cost you
 the company," said Sandra Wear, Tykra's co-founder and CEO.
     Tykra's methodology is adaptable and helps their clients grow effectively
 - despite being endangered by current market conditions. "It's an opportune
 time for management to look seriously at how the company is structured and
 operating. Our process enables a company to nurture its culture and establish
 solid business practices with which it can grow," added Ms. Wear.
     The Cisco Entrepreneur Center in Silicon Valley recognizes the merit of
 Tykra's experience and approach. It has retained Tykra to conduct workshops
 for entrepreneurs that pertain to a company's success - seminars on Building a
 Great Board, Exit Strategies: Selling your Company and Product
 Commercialization will be led by Tykra beginning next month. "Tykra has the
 insight and experience and offers entrepreneurs a unique perspective, one that
 entrepreneurs will relate to," said Mona Masri, Assistant Director of the
 Cisco Entrepreneur Center in San Jose.
 
     About Tykra Inc.
     Tykra Inc. is a leading growth management consultancy focused on helping
 expansion-stage companies reach corporate maturity. The company's principals,
 Sandra Wear and Marissa Dobozy, held senior positions with DocSpace and have
 worked with other emerging technology companies. More information can be found
 online at www.tykra.com.
 
 

SOURCE Tykra Inc.
    MOUNTAIN VIEW, CA, April 2 /PRNewswire/ - Tykra Inc., a leading provider
 of growth management services for high tech companies, announced today it is
 providing technology companies with street-smart survival strategies in
 response to the downturn in the sector. Tykra is led by Sandra Wear, co-
 founder of DocSpace and her business partner Marissa Dobozy, a former DocSpace
 employee. The company was sold last spring for $568 million.
     Their second venture, Tykra offers proven methodologies for helping
 companies transitioning from start-up to corporate maturity. In current
 economic conditions, Tykra's services enable a company to evaluate and
 navigate four areas that are directly linked to corporate success - a
 company's culture, communications, business strategy and human resource
 management. During a slowdown, companies need to be focused on growing as
 efficiently as possible. "There is zero time for mistakes that can cost time,
 money and resources. The funding environment in the immediate past allowed
 much more room for mistakes and wrong turns, whereas today, it can cost you
 the company," said Sandra Wear, Tykra's co-founder and CEO.
     Tykra's methodology is adaptable and helps their clients grow effectively
 - despite being endangered by current market conditions. "It's an opportune
 time for management to look seriously at how the company is structured and
 operating. Our process enables a company to nurture its culture and establish
 solid business practices with which it can grow," added Ms. Wear.
     The Cisco Entrepreneur Center in Silicon Valley recognizes the merit of
 Tykra's experience and approach. It has retained Tykra to conduct workshops
 for entrepreneurs that pertain to a company's success - seminars on Building a
 Great Board, Exit Strategies: Selling your Company and Product
 Commercialization will be led by Tykra beginning next month. "Tykra has the
 insight and experience and offers entrepreneurs a unique perspective, one that
 entrepreneurs will relate to," said Mona Masri, Assistant Director of the
 Cisco Entrepreneur Center in San Jose.
 
     About Tykra Inc.
     Tykra Inc. is a leading growth management consultancy focused on helping
 expansion-stage companies reach corporate maturity. The company's principals,
 Sandra Wear and Marissa Dobozy, held senior positions with DocSpace and have
 worked with other emerging technology companies. More information can be found
 online at www.tykra.com.
 
 SOURCE Tykra Inc.