Compaq Named Preferred Technology Provider for Latin Business Association

Apr 27, 2001, 01:00 ET from Compaq Computer Corporation

    LOS ANGELES, April 27 /PRNewswire/ -- Compaq Computer Corporation
 (NYSE:   CPQ) today announced a partnership with the Latin Business Association
 (LBA) that will deliver enterprise infrastructure hardware to the largest
 Latino business organization in the U.S.
     The agreement represents a commitment by Compaq to provide the LBA with
 computer hardware and technology solutions, including ProLiant servers,
 desktops and iPAQ Pocket PCs.  In exchange, the LBA will recognize Compaq as
 its preferred technology partner, through joint marketing and promotion
 campaigns, as well as recognition and exposure at LBA events, including the
 association's 25th Anniversary Gala Awards Dinner April 27th at the Century
 Plaza Hotel, and the Latino Business Expo Nov. 15-16, 2001.
     "Compaq is a very familiar name in the Latino community and technology has
 become a centerpiece initiative for the LBA," said Ruth Lopez Williams,
 chairwoman of the board of the LBA, the nation's largest organization
 representing the concerns of Latino business owners.
     "We believe our partnership with Compaq will promote the growth of Latino-
 owned businesses by bringing technology solutions to our members," Lopez said,
 of the association's burgeoning membership of 30 to 50 new members a month.
     The LBA represents the business interests of more than 440,000 Latin
 businesses in Southern California.  With Compaq as the association's preferred
 technology provider, the LBA will be able to accelerate the fostering of
 development opportunities, educational workshops and forming advocacy
 programs.  Compaq, with Western regional headquarters in El Segundo, Calif.,
 plans to market its technology hardware, services and solutions on a newly
 created storefront web page on the LBA web site, providing discounts to LBA
 members.
     "Compaq believes that embracing technology is important to the success of
 Latino small-business owners in the new digital economy," said Gustavo
 Eichelmann, vice president and general manager for Compaq's Enterprise
 Business Group.
     "Compaq's preferred partnership with the LBA provides a business catalyst
 by facilitating business start-ups and expansion for the Latino business
 community," Eichelmann said.
     Los Angeles is home to 54,000 Latino-owned businesses, an increase of over
 211 percent from nine years ago.  However, research shows that only six
 percent of Latino small business owners have an e-commerce strategy, compared
 with 35 percent non-Latino business owners.  Yet, computer sales to Latinos
 has surged in this technology-driven economy.  New research by Redwood Shores-
 based Cheskin Research shows that of the six largest computer sellers, the
 most popular brand of computer purchased by Latinos is Compaq.
 
     LBA Background
     The Latin Business Association (LBA), established in 1976 as a private
 nonprofit organization, is the nation's largest organization representing the
 issues and concerns of Latino business owners.  The primary purpose of the LBA
 is to promote the growth of Latino-owned companies through business
 development, education, and advocacy.  For more information please call the
 LBA office at (323) 721-4000 or visit the website at www.lbausa.com.
 
     Compaq Background
     Compaq Computer Corporation, a Fortune Global 100 company, is a leading
 global provider of technology and solutions.  Compaq designs, develops,
 manufactures, and markets hardware, software, solutions, and services,
 including industry-leading enterprise computing solutions, fault-tolerant
 business-critical solutions, and communications products, commercial desktop
 and portable products, and consumer PCs that are sold in more than
 200 countries.  Information on Compaq and its products and services is
 available at www.compaq.com.
     Compaq and the Compaq logo Registered in U.S. Patent and Trademark Office.
 This press release may contain forward-looking statements based on current
 expectations that involve a number of risks and uncertainties.  The potential
 risks and uncertainties that could cause actual results to differ materially
 include:  market conditions, particularly in North America, increased
 competitive environment and pricing pressures, disruptions related to
 restructuring actions and delays in the implementation of changes in delivery
 models.  Further information on these factors and other factors that could
 affect Compaq's financial results is included in Compaq's Securities and
 Exchange Commission (SEC) filings, including the latest Annual Report on Form
 10-K and the Quarterly Report on Form 10-Q, which will be filed shortly.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X38453511
 
 

SOURCE Compaq Computer Corporation
    LOS ANGELES, April 27 /PRNewswire/ -- Compaq Computer Corporation
 (NYSE:   CPQ) today announced a partnership with the Latin Business Association
 (LBA) that will deliver enterprise infrastructure hardware to the largest
 Latino business organization in the U.S.
     The agreement represents a commitment by Compaq to provide the LBA with
 computer hardware and technology solutions, including ProLiant servers,
 desktops and iPAQ Pocket PCs.  In exchange, the LBA will recognize Compaq as
 its preferred technology partner, through joint marketing and promotion
 campaigns, as well as recognition and exposure at LBA events, including the
 association's 25th Anniversary Gala Awards Dinner April 27th at the Century
 Plaza Hotel, and the Latino Business Expo Nov. 15-16, 2001.
     "Compaq is a very familiar name in the Latino community and technology has
 become a centerpiece initiative for the LBA," said Ruth Lopez Williams,
 chairwoman of the board of the LBA, the nation's largest organization
 representing the concerns of Latino business owners.
     "We believe our partnership with Compaq will promote the growth of Latino-
 owned businesses by bringing technology solutions to our members," Lopez said,
 of the association's burgeoning membership of 30 to 50 new members a month.
     The LBA represents the business interests of more than 440,000 Latin
 businesses in Southern California.  With Compaq as the association's preferred
 technology provider, the LBA will be able to accelerate the fostering of
 development opportunities, educational workshops and forming advocacy
 programs.  Compaq, with Western regional headquarters in El Segundo, Calif.,
 plans to market its technology hardware, services and solutions on a newly
 created storefront web page on the LBA web site, providing discounts to LBA
 members.
     "Compaq believes that embracing technology is important to the success of
 Latino small-business owners in the new digital economy," said Gustavo
 Eichelmann, vice president and general manager for Compaq's Enterprise
 Business Group.
     "Compaq's preferred partnership with the LBA provides a business catalyst
 by facilitating business start-ups and expansion for the Latino business
 community," Eichelmann said.
     Los Angeles is home to 54,000 Latino-owned businesses, an increase of over
 211 percent from nine years ago.  However, research shows that only six
 percent of Latino small business owners have an e-commerce strategy, compared
 with 35 percent non-Latino business owners.  Yet, computer sales to Latinos
 has surged in this technology-driven economy.  New research by Redwood Shores-
 based Cheskin Research shows that of the six largest computer sellers, the
 most popular brand of computer purchased by Latinos is Compaq.
 
     LBA Background
     The Latin Business Association (LBA), established in 1976 as a private
 nonprofit organization, is the nation's largest organization representing the
 issues and concerns of Latino business owners.  The primary purpose of the LBA
 is to promote the growth of Latino-owned companies through business
 development, education, and advocacy.  For more information please call the
 LBA office at (323) 721-4000 or visit the website at www.lbausa.com.
 
     Compaq Background
     Compaq Computer Corporation, a Fortune Global 100 company, is a leading
 global provider of technology and solutions.  Compaq designs, develops,
 manufactures, and markets hardware, software, solutions, and services,
 including industry-leading enterprise computing solutions, fault-tolerant
 business-critical solutions, and communications products, commercial desktop
 and portable products, and consumer PCs that are sold in more than
 200 countries.  Information on Compaq and its products and services is
 available at www.compaq.com.
     Compaq and the Compaq logo Registered in U.S. Patent and Trademark Office.
 This press release may contain forward-looking statements based on current
 expectations that involve a number of risks and uncertainties.  The potential
 risks and uncertainties that could cause actual results to differ materially
 include:  market conditions, particularly in North America, increased
 competitive environment and pricing pressures, disruptions related to
 restructuring actions and delays in the implementation of changes in delivery
 models.  Further information on these factors and other factors that could
 affect Compaq's financial results is included in Compaq's Securities and
 Exchange Commission (SEC) filings, including the latest Annual Report on Form
 10-K and the Quarterly Report on Form 10-Q, which will be filed shortly.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X38453511
 
 SOURCE  Compaq Computer Corporation