December Software Sales Help Set New Record
"Even in difficult economic times, the video game industry continues to support our country's local, state and national economies with record-breaking sales figures and rapid technological innovation," said
The NPD Group revealed that, in 2008, total U.S. video game console software sales reached
In 2008, family-friendly video games once again dominated the market, with games that the Entertainment Software Rating Board rated "Everyone 10+" and lower accounting for over half of all sales.(1) Games rated "T" for "Teen," meanwhile, accounted for 26.7 percent of all sales, while "Mature (M)" games made up only 15.9 percent of the market. Underscoring the trend, the "Family Entertainment" video game category again finished the year as the most popular game genre, with more than 19 percent of all sales.
The Entertainment Software Association is the U.S. association dedicated to serving the business and public affairs needs of companies publishing interactive games for video game consoles, handheld devices, personal computers, and the Internet. The ESA offers services to interactive entertainment software publishers including a global anti-piracy program, owning the E3 Expo, business and consumer research, federal and state government relations, First Amendment and intellectual property protection efforts. For more information, please visit www.theESA.com.
The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,600 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless. For more information, visit http://www.npd.com.
(1) According to NPD's 2008 sales data, 45.3% of games were rated "E," and 12.1% were rated "E10+."
SOURCE Entertainment Software Association