Computer Game Threatens German Economy - Now Coming to U.S.

Apr 19, 2001, 01:00 ET from Phenomedia

    SAN FRANCISCO, April 19 /PRNewswire/ -- Alarming news from Germany -- the
 GDP for the year 2000 is projected to be down by a massive $1 billion due to
 lost productivity.  The reason:  Virtual poultry flying over Germany's
 computer screens.
     A gaming system by the name of "Moorhuhnjagd" (Grouse Hunt) has captured
 the attention of 18 million (!) casual gamers in Germany.  Many of them are
 office workers, some of whom have been known to play several hours a day.  The
 game is a fusion of entertainment and advertising tool, developed by
 Phenomedia for the previously unknown portal "Computer Channel." Right after
 releasing the game, the portal went from rank 186 to rank 6 of the German
 Media Metrix, placing it right behind heavyweights like AOL Germany and MSN.
     The system consists of a game that can be downloaded for free.  The game
 contains product placement and links to the sponsor's web site.  It can be
 attached to Emails and travels virally from friend to friend -- or co-worker
 to co-worker.  People can return to the sponsor's website to get "plug-ins"
 (which change/enhance the game's appearance and features) or play the online
 version.  E-Cards and merchandising articles, as well as a version for PDAs
 and cell phones, cover all viral marketing needs.
     The Game rapidly spread to Austria and Switzerland and is installed on
 67% of computers in Central Europe.  With an English version and a
 San Francisco office, Phenomedia now plans to conquer the United States.
     "It's not that we don't care about the U.S. economy," says Markus Roder,
 CEO, "but we'll provide our clients with a tool to outclass their competitors.
 Companies like Yaya, N-Storm and Wild Tangent paved the way for this marketing
 instrument.  Now we're making it grow up -- into a full-fledged marketing
 solution."
 
     About Phenomedia
     Phenomedia (www.phenomedia-usa.com) is the result of fusing an advertising
 agency with a computer game developer.  Instead of interrupting entertainment
 with advertising, Phenomedia creates entertainment that advertises.
 Phenomedia's game systems are built around a sponsor's marketing goals,
 driving unique visitors to a website, inciting them to buy at e-Stores,
 collecting data about customers and converting users to members.
     The company is headquartered in Bochum, Germany, and has offices in
 San Francisco, London, Switzerland, Romania and Russia. Key customers are AOL
 Germany, Mercedes Benz, RTL Television, Johnny Walker, UNICEF and Unilever.
 
 

SOURCE Phenomedia
    SAN FRANCISCO, April 19 /PRNewswire/ -- Alarming news from Germany -- the
 GDP for the year 2000 is projected to be down by a massive $1 billion due to
 lost productivity.  The reason:  Virtual poultry flying over Germany's
 computer screens.
     A gaming system by the name of "Moorhuhnjagd" (Grouse Hunt) has captured
 the attention of 18 million (!) casual gamers in Germany.  Many of them are
 office workers, some of whom have been known to play several hours a day.  The
 game is a fusion of entertainment and advertising tool, developed by
 Phenomedia for the previously unknown portal "Computer Channel." Right after
 releasing the game, the portal went from rank 186 to rank 6 of the German
 Media Metrix, placing it right behind heavyweights like AOL Germany and MSN.
     The system consists of a game that can be downloaded for free.  The game
 contains product placement and links to the sponsor's web site.  It can be
 attached to Emails and travels virally from friend to friend -- or co-worker
 to co-worker.  People can return to the sponsor's website to get "plug-ins"
 (which change/enhance the game's appearance and features) or play the online
 version.  E-Cards and merchandising articles, as well as a version for PDAs
 and cell phones, cover all viral marketing needs.
     The Game rapidly spread to Austria and Switzerland and is installed on
 67% of computers in Central Europe.  With an English version and a
 San Francisco office, Phenomedia now plans to conquer the United States.
     "It's not that we don't care about the U.S. economy," says Markus Roder,
 CEO, "but we'll provide our clients with a tool to outclass their competitors.
 Companies like Yaya, N-Storm and Wild Tangent paved the way for this marketing
 instrument.  Now we're making it grow up -- into a full-fledged marketing
 solution."
 
     About Phenomedia
     Phenomedia (www.phenomedia-usa.com) is the result of fusing an advertising
 agency with a computer game developer.  Instead of interrupting entertainment
 with advertising, Phenomedia creates entertainment that advertises.
 Phenomedia's game systems are built around a sponsor's marketing goals,
 driving unique visitors to a website, inciting them to buy at e-Stores,
 collecting data about customers and converting users to members.
     The company is headquartered in Bochum, Germany, and has offices in
 San Francisco, London, Switzerland, Romania and Russia. Key customers are AOL
 Germany, Mercedes Benz, RTL Television, Johnny Walker, UNICEF and Unilever.
 
 SOURCE  Phenomedia