Concha y Toro Celebrates First Anniversary of Manchester United Partnership by Inviting MU Legends and Barclays Premier League to Chile

Oct 04, 2011, 13:32 ET from Vina Concha y Toro S.A.

SANTIAGO, Chile, Oct. 4, 2011:/PRNewswire/ --  In a press conference this morning, the new publicity spot of Casillero del Diablo starring Manchester United players Wayne Rooney, Ryan Giggs and Patrice Evra was presented. This publicity spot launching is one of the events planned for the anniversary celebrations of the strategic partnership between Concha y Toro winery and the British football club, including the visit to Chile of four MU Legends: Sir Bobby Charlton, Gary Neville, Bryan Robson and Nicky Butt.

"Our alliance with Manchester United has been much more than a sponsorship. It is a long-term partnership with mutual benefits between two global brands, both admired worldwide. Our evaluation of this partnership is highly favorable, first of all due to its global scope: Our advertising has reached a potential audience of 1.15 billion television viewers and we have held brand activations directed to our clients using the club's image. In addition, we have been able to invite to the famous "Theater of Dreams" stadium more than 500 of our major clients who have enjoyed great games and Manchester United triumphs. Certainly the most exciting aspect of all is this stunning publicity spot, starring players with no need of introduction and which will undoubtedly be a great boost to our Casillero del Diablo wine", stated Concha y Toro President, Alfonso Larrain.

The spot was filmed in the club's Old Trafford Stadium in Manchester, and it combines the Casillero del Diablo Legend with the legendary status of each of these Manchester United players. It is a unique spot for the wine industry in terms of quality and the use of globally known figures. The spot will be transmitted throughout the world on cable TV (CNN, TNT, Discovery Channel, Warner and Fox, among others).

Activities in Chile

During their stay in Chile, former players also had the opportunity to inaugurate the Manchester United Museum temporary exhibition.  Visitors to the show will see the Cup, shirts of emblematic players such as Teddy Sheringham and Ruud Van Nistelrooy, gloves of ex goalkeeper Edwin van der Sar.

For tomorrow a visit to the winery's installations in Pirque has been planned, including the mythical Casillero del Diablo and an encounter with employees' children.

SOURCE Vina Concha y Toro S.A.