Confidence leads employees to seek out greener pastures

May 09, 2013, 07:00 ET from Randstad Canada

TORONTO, May 9, 2013 /CNW Telbec/ - Nearly two-thirds (31.8%) of Canadian employees have indicated they are likely to leave their current job in the next two years, according to the 2013 Randstad Award study, which gathered the opinions and perceptions of over 7,000 Canadian employees and job seekers. Additionally, more than half (54.4%) have indicated that the desire for more money and better benefits will influence their decision to look for a new employer.

"The study response indicates that Canadians once again feel confident in the market value of their skills," says Jan Hein Bax, President, Randstad Canada. "An improving economy leads to more and better choices for job seekers."

As important as salary and benefits are to employees, the study results indicate they are not the only factor determining job satisfaction. The study notes that Canadians also place high value on "a pleasant work atmosphere." Close to a third of respondents indicated that a pleasant work atmosphere is one of the most important factors that would motivate them to stay with their current employer.

Additionally, the study asked Canadian employees to define what a pleasant work atmosphere means to them. The factor "I am recognized when I do good work'' made it to the top of the list (58%), followed by "Respect from colleagues'' (55%), and "Feel part of a team'' (51%).  More than half of respondents also defined "an interesting job" as one that that make good use of their skills.

"The results clearly show that Canadian employees want to feel valued and useful at work," adds Bax. "Organizations that can deliver a work experience that is both financially and professionally rewarding will maintain an edge in attracting and retaining the best talent available. Employers must demonstrate why their company and brand are more attractive and compelling than others."

About the Randstad Award: The Randstad Award program is based on a robust research platform that gives unique insight into the key drivers of talent attraction within Canada and across the world.

Randstad has been working with globally respected research company, ICMA International, for over 10 years. In 2000, Randstad and ICMA launched the first Randstad Award program in Belgium to measure employer brands. Based on its success, Randstad had expanded the research program into 15 countries around the world. Visit

Randstad Award Methodology: The Randstad Award survey is based on the perceived attractiveness of companies in a specific market. The 150 largest employers per country are selected, each with at least 1,000 employees. The number of respondents on average per market is 7,000. This is a representative sample to measure attractiveness of the 150 companies. Samples are based on national demographics (age, region, gender, education level) with a slight emphasis on respondents aged below 40, potential workers being the target audience of the survey. Each sample is representative on age, region and gender and includes students, employed and unemployed workforce aged between 18 and 65 years old.

About Randstad Canada: Randstad Canada is the Canadian leader for staffing, recruitment and HR Services. As the only fully integrated staffing company in the country, we understand the recruitment needs and demands of employers and job seekers across all levels and industries. Through our insightful knowledge of local markets, employment trends and global network of recruitment experts, we are shaping the Canadian world of work. Visit

SOURCE Randstad Canada