Consumer Electronics Association Selects Immerz as i-stage Competition Finalist

Named One of Only Eleven Products Named As Most Innovative New Consumer Technologies

Oct 19, 2009, 09:08 ET from Immerz, Inc.

CAMBRIDGE, Mass., Oct. 19 /PRNewswire/ -- Immerz, Inc. has announced that its revolutionary KOR-fx(TM) technology has been chosen as a finalist by the Consumer Electronics Association® (CEA) in the second annual i-stage competition. Representing the most innovative new consumer technology products that will soon come to market, eleven i-stage finalists, selected from hundreds of entries, will unveil their products for the first time before a live audience at the CEA Industry Forum on Monday, October 19th at the Arizona Grand Resort in Phoenix, AZ.

Using the human anatomy itself to create a powerful sense of immersion, KOR-fx technology enhances video game play, movie watching and music listening, through an entirely new form of accousto-haptic technology. By creating a more intense entertainment experience, KOR-fx reinvents the way consumers enjoy multi-media products of yesterday, today, and tomorrow.

"We are all thrilled to be chosen as one of only eleven finalists in the i-stage competition and look forward to unveiling our product to industry representatives and the outstanding panel of judges," said Immerz President and CEO Shahriar S. Afshar. "Our KOR-fx technology not only enhances entertainment experiences, it makes small screens seem much larger, gives video game players a core strategic advantage, and brings any form of multi-media to the next level."

KOR-fx technology delivers nearly imperceptible vibrations to select areas of the chest, activating neural pathways that subconsciously monitor the vibrations of the chest cavity that naturally occur when speaking, laughing or crying. The technology is platform-independent and works with any device that has an audio output. Gamers, in particular, benefit from KOR-fx because of its unique ability to provide directional feedback, creating an uncanny "7th Sense" awareness of where the next move is coming from, which can mean the difference between victory and defeat in a competitive virtual environment.

The i-stage winner will receive $40,000, a turn-key exhibit at the 2010 International Consumer Electronics Show (CES), and a booth at CES Unveiled.

About Immerz, Inc.

Immerz, Inc. has discovered, and is now commercializing, an entirely new accousto-haptic technology that will revolutionize the way consumers enjoy and interact with multi-media. KOR-fx(TM) technology is platform-independent and uses the human body itself to allow anyone playing a video game, watching a movie, or listening to music to experience a significantly more powerful immersion and overall experience. After KOR-fx, entertainment media of any kind will never be the same. For more information about Immerz and KOR-fx, visit

SOURCE Immerz, Inc.