Consumer Warning: Beware of Sham Smoothies!

Apr 20, 2001, 01:00 ET from just-drinks.com

    LONDON, April 20 /PRNewswire/ -- http://www.just-drinks.com -- Could the
 potentially lucrative smoothie sector be ruined by poor regulations whilst
 still in its infancy?
     A special report at
 http://www.just-drinks.com/features_detail.asp?art=425&app=1&fotw=sct explains
 that the category could be swamped with cheaper, low quality brands due to
 industry confusion over what constitutes a smoothie and what should remain
 just a juice drink.
     Until the British Soft Drinks Association recognises the smoothie as a
 category in its own right, there is nothing to stop manufacturers calling any
 product containing fruit a "smoothie", no matter what other added ingredients
 it may include.
     Established UK smoothie manufacturers, such as thejuicecompany and
 Innocent, argue that smoothies should contain pure fruit and no additives, yet
 diluted products masquerading as smoothies are capitalising on the on the lack
 of product definition.
     "There is the potential for smoothie to be de-valued as a term as more
 people abuse it", said Richard Reed, marketing director for Innocent.  "All we
 ask consumers is don't fall for what is on the front of these bottles as
 people will play all sorts of marketing tricks.  There is one bit of the
 bottle you should be looking at and that is the ingredient panel."
 
     For the full story, click here:
     http://www.just-drinks.com/features_detail.asp?art=425&app=1&fotw=sct
 
     just-drinks.com is the premier online portal for beverage industry
 professionals worldwide.  Targeted specifically at industry and business
 professionals the site provides a single point of reference for independent
 beverage industry information.
 
 

SOURCE just-drinks.com
    LONDON, April 20 /PRNewswire/ -- http://www.just-drinks.com -- Could the
 potentially lucrative smoothie sector be ruined by poor regulations whilst
 still in its infancy?
     A special report at
 http://www.just-drinks.com/features_detail.asp?art=425&app=1&fotw=sct explains
 that the category could be swamped with cheaper, low quality brands due to
 industry confusion over what constitutes a smoothie and what should remain
 just a juice drink.
     Until the British Soft Drinks Association recognises the smoothie as a
 category in its own right, there is nothing to stop manufacturers calling any
 product containing fruit a "smoothie", no matter what other added ingredients
 it may include.
     Established UK smoothie manufacturers, such as thejuicecompany and
 Innocent, argue that smoothies should contain pure fruit and no additives, yet
 diluted products masquerading as smoothies are capitalising on the on the lack
 of product definition.
     "There is the potential for smoothie to be de-valued as a term as more
 people abuse it", said Richard Reed, marketing director for Innocent.  "All we
 ask consumers is don't fall for what is on the front of these bottles as
 people will play all sorts of marketing tricks.  There is one bit of the
 bottle you should be looking at and that is the ingredient panel."
 
     For the full story, click here:
     http://www.just-drinks.com/features_detail.asp?art=425&app=1&fotw=sct
 
     just-drinks.com is the premier online portal for beverage industry
 professionals worldwide.  Targeted specifically at industry and business
 professionals the site provides a single point of reference for independent
 beverage industry information.
 
 SOURCE  just-drinks.com