Consumers Say Goodbye to Realtor Commissions, Choose Services They Need

Apr 10, 2001, 01:00 ET from Dearborn

    CHICAGO, April 10 /PRNewswire/ -- Is it possible to get professional real
 estate help without paying a commission? A growing number of experts think so.
 Chief among them is America's home affordability advocate Julie Garton-Good.
 In her newest book, Real Estate a la Carte (Dearborn Trade, $17.95), she
 explains how to select and pay for only those real estate services that are
 needed, saving thousands of dollars on a home sale or purchase.
     According to Garton-Good, the consumer has driven this change in the
 landscape.  Empowered by the wide resources of the Internet, the home seller
 and buyer are now prepared -- and willing -- to manage much of a real estate
 transaction themselves.  Offering the fee-for-services option provides
 consumers with a needed middle ground between going it alone and paying top
 dollar for expert help.  Real Estate a la Carte provides buyer's and seller's
 "checkpoints" to help readers assess their knowledge and abilities in order to
 learn where they need help and how to set a fair price for the services they
 need:
 
     The Seller's Road Map Checkpoints
     1.  Prepare/stage the property for sale
     2.  Gather property information and price the property
     3.  Market the property
     4.  Locate/prequalify a buyer
     5.  Draft the sales agreement/negotiate with the buyer
     6.  Troubleshoot the sale/close the transaction
 
     (From Chapter 1: The Consumer is the Winner in the New World of Real
     Estate Services, Real Estate a la Carte, pp. 28-29.)
 
     According to a gomez.com survey, fee-for-service and for-sale-by-owner
 transactions could represent as much as 75% of total real estate sales by
 2005.  As this shift in the real estate industry continues, the book called "a
 thorough, consumer-oriented look at alternatives to paying brokerages on the
 traditional commission basis" (Mary Umberger, Chicago Tribune, 4/1/01) is a
 complete guidebook for anyone thinking about purchasing or selling a home.
     Julie Garton-Good is a nationally syndicated columnist with many years of
 real estate experience.  The Real Estate Educators Association has twice named
 her Educator of the Year and in 2000 the National Association of Realtors
 named her one of the 25 most influential people in real estate.  A popular
 public speaker, she addresses 25,000 people annually and is a frequent media
 commentator, appearing on CNBC, CBS, and the Lifetime Network as well as
 national radio programs such as NPR.  Her previous books include The Frugal
 HomeOwner's Guide to Buying, Selling and Improving Your Home and All About
 Mortgages. Garton-Good is acclaimed as an advocate for the home seller and
 buyer as well as an educator of real estate professionals.
     Real Estate a la Carte (April 2001, $17.95, paper, 6 x 9, 256 pages,
 ISBN: 0-7931-4553-5) is available at neighborhood and online booksellers
 nationwide, or by calling toll-free 1- 877-242-4941.
 
     Dearborn Trade Publishing, a Kaplan Professional Company, is the world's
 leading provider of real estate training and information resources for the
 home buying market:  for buyers, sellers, investors and the professionals who
 serve them.
 
 

SOURCE Dearborn
    CHICAGO, April 10 /PRNewswire/ -- Is it possible to get professional real
 estate help without paying a commission? A growing number of experts think so.
 Chief among them is America's home affordability advocate Julie Garton-Good.
 In her newest book, Real Estate a la Carte (Dearborn Trade, $17.95), she
 explains how to select and pay for only those real estate services that are
 needed, saving thousands of dollars on a home sale or purchase.
     According to Garton-Good, the consumer has driven this change in the
 landscape.  Empowered by the wide resources of the Internet, the home seller
 and buyer are now prepared -- and willing -- to manage much of a real estate
 transaction themselves.  Offering the fee-for-services option provides
 consumers with a needed middle ground between going it alone and paying top
 dollar for expert help.  Real Estate a la Carte provides buyer's and seller's
 "checkpoints" to help readers assess their knowledge and abilities in order to
 learn where they need help and how to set a fair price for the services they
 need:
 
     The Seller's Road Map Checkpoints
     1.  Prepare/stage the property for sale
     2.  Gather property information and price the property
     3.  Market the property
     4.  Locate/prequalify a buyer
     5.  Draft the sales agreement/negotiate with the buyer
     6.  Troubleshoot the sale/close the transaction
 
     (From Chapter 1: The Consumer is the Winner in the New World of Real
     Estate Services, Real Estate a la Carte, pp. 28-29.)
 
     According to a gomez.com survey, fee-for-service and for-sale-by-owner
 transactions could represent as much as 75% of total real estate sales by
 2005.  As this shift in the real estate industry continues, the book called "a
 thorough, consumer-oriented look at alternatives to paying brokerages on the
 traditional commission basis" (Mary Umberger, Chicago Tribune, 4/1/01) is a
 complete guidebook for anyone thinking about purchasing or selling a home.
     Julie Garton-Good is a nationally syndicated columnist with many years of
 real estate experience.  The Real Estate Educators Association has twice named
 her Educator of the Year and in 2000 the National Association of Realtors
 named her one of the 25 most influential people in real estate.  A popular
 public speaker, she addresses 25,000 people annually and is a frequent media
 commentator, appearing on CNBC, CBS, and the Lifetime Network as well as
 national radio programs such as NPR.  Her previous books include The Frugal
 HomeOwner's Guide to Buying, Selling and Improving Your Home and All About
 Mortgages. Garton-Good is acclaimed as an advocate for the home seller and
 buyer as well as an educator of real estate professionals.
     Real Estate a la Carte (April 2001, $17.95, paper, 6 x 9, 256 pages,
 ISBN: 0-7931-4553-5) is available at neighborhood and online booksellers
 nationwide, or by calling toll-free 1- 877-242-4941.
 
     Dearborn Trade Publishing, a Kaplan Professional Company, is the world's
 leading provider of real estate training and information resources for the
 home buying market:  for buyers, sellers, investors and the professionals who
 serve them.
 
 SOURCE  Dearborn