Consumers Site Nutrition as Greatest Health Concern

Apr 11, 2007, 01:00 ET from Nutrients for Life Foundation

    WASHINGTON, April 11 /PRNewswire/ -- Four in five consumers are more
 concerned about health, nutrition, and fitness than they were a year ago,
 but nutrition has beat out fitness as consumers' top priority, according to
 a new survey of approximately 3,000 consumers by Phil Lempert, nationally
 renowned food industry expert and trend spotter.
     "Shoppers care more than ever about the kinds of foods they buy and a
 growing number of consumers especially want to know where their foods came
 from and how they were raised or grown," said Lempert, who reports on
 consumer trends, food safety, and new products for NBC's Today Show.
     The survey, which evaluated consumers' attitudes toward selecting
 foods, stated 95 percent of consumers are concerned about nutrition. As a
 result, Lempert suggests there is a growing trend toward fresh, minimally
 processed foods, which points toward greater interest in fruits and
 vegetables.
     "Fresh fruits and vegetables offer the good nutrient sources consumers
 are looking for," Lempert said. "However, we have also seen a few reports
 recently that produce doesn't have the same level of nutrition that it did
 40 or 50 years ago. The consumers surveyed easily recognized soil nutrients
 as the leading way to improve the nutrient content of foods."
     According to the survey 84 percent of consumers recognize that the
 nutrient content of produce can vary based on production practices.
 Additionally, 70 percent noted soil nutrients as their preferred method for
 improving nutrient content.
     Growing plants draw their nutrition from the soil. To ensure the
 healthiest, most nutrient dense produce, it is important that soils are
 replenished with key nutrients, especially nitrogen, phosphorus and
 potassium. These are naturally occurring elements that come from either
 organic or commercial sources. Plants need to be "fed" just like people.
 Healthy soil produces healthy, nutritious fruits and vegetables.
     Interestingly, 55 percent of consumers said organic foods contained the
 best nutrient levels. However, conventional fruits and vegetables actually
 offer the same and sometimes enhanced nutrient profiles because it's easier
 to balance soil nutrition in conventional crops.
     Lempert said Americans are hungry for health and food information and
 predicts our food obsession will continue to grow. In addition to nutrition
 and health, Lempert suggests convenience, technology and value will be key
 consumer drivers in 2007.
 
 

SOURCE Nutrients for Life Foundation
    WASHINGTON, April 11 /PRNewswire/ -- Four in five consumers are more
 concerned about health, nutrition, and fitness than they were a year ago,
 but nutrition has beat out fitness as consumers' top priority, according to
 a new survey of approximately 3,000 consumers by Phil Lempert, nationally
 renowned food industry expert and trend spotter.
     "Shoppers care more than ever about the kinds of foods they buy and a
 growing number of consumers especially want to know where their foods came
 from and how they were raised or grown," said Lempert, who reports on
 consumer trends, food safety, and new products for NBC's Today Show.
     The survey, which evaluated consumers' attitudes toward selecting
 foods, stated 95 percent of consumers are concerned about nutrition. As a
 result, Lempert suggests there is a growing trend toward fresh, minimally
 processed foods, which points toward greater interest in fruits and
 vegetables.
     "Fresh fruits and vegetables offer the good nutrient sources consumers
 are looking for," Lempert said. "However, we have also seen a few reports
 recently that produce doesn't have the same level of nutrition that it did
 40 or 50 years ago. The consumers surveyed easily recognized soil nutrients
 as the leading way to improve the nutrient content of foods."
     According to the survey 84 percent of consumers recognize that the
 nutrient content of produce can vary based on production practices.
 Additionally, 70 percent noted soil nutrients as their preferred method for
 improving nutrient content.
     Growing plants draw their nutrition from the soil. To ensure the
 healthiest, most nutrient dense produce, it is important that soils are
 replenished with key nutrients, especially nitrogen, phosphorus and
 potassium. These are naturally occurring elements that come from either
 organic or commercial sources. Plants need to be "fed" just like people.
 Healthy soil produces healthy, nutritious fruits and vegetables.
     Interestingly, 55 percent of consumers said organic foods contained the
 best nutrient levels. However, conventional fruits and vegetables actually
 offer the same and sometimes enhanced nutrient profiles because it's easier
 to balance soil nutrition in conventional crops.
     Lempert said Americans are hungry for health and food information and
 predicts our food obsession will continue to grow. In addition to nutrition
 and health, Lempert suggests convenience, technology and value will be key
 consumer drivers in 2007.
 
 SOURCE Nutrients for Life Foundation