Continuing Education Programs Learn How to Leverage Student Profiles to Improve Recruitment and Retention

TopSchool to Lead Session at AAACE Annual Conference

Oct 26, 2011, 10:30 ET from TopSchool

DENVER, Oct. 26, 2011 /PRNewswire/ -- TopSchool, a leading SaaS provider of Student Lifecycle Management (SLM) solutions for higher education, continues to help educators across the country understand, create and use student profiles to target the right students for the right programs, and support those students through graduation.  Justin McMorrow, co-founder and Chief Customer Officer of TopSchool, will be presenting on student profiles at the 2011 annual conference hosted by the American Association for Adult and Continuing Education (AAACE).

"Adult and continuing education students often come to college with more outside responsibilities, including work, financial and family commitments," said McMorrow. "It is critical that institutions track as much student information as possible so they can deliver the necessary level of support to help every one of these students succeed."

McMorrow's presentation, "Using Student Profiles to Recruit, Retain and Increase Student Success," will provide insight into the demographic, behavioral/psychographic and educational information schools should be collecting and tracking for each prospect and student. By relying on student profile data in their recruitment and retention efforts, colleges will have greater insight on their ideal student, enabling them to make sure that a student who is likely to succeed actually does.

McMorrow has presented on the topic of student profiles at several education events, including DETC and APSCU, as well as a number of state based career and proprietary college conferences.  He co-founded TopSchool, and prior to this, served in a number of executive roles at eCollege.

The session will take place on Wednesday, November 2nd at 8:00 a.m. Attendees will gather for the 60th Annual Conference, which follows the theme "Adult Learning in Our Complex World," from October 30th - November 4th at the Hyatt Regency Indianapolis.  

About TopSchool

TopSchool ( built the first SaaS student administrative system in higher education to address the key aspects of the student lifecycle.  The company's Student Lifecycle Management (SLM) system goes beyond the capabilities of traditional college student information systems, and includes a customizable student portal, easy-to-use CRM and SIS components, and an intelligent reporting suite.   Schools can easily manage all student information from recruiting through retention in a central location, and they can deliver more student services more efficiently.  The TopSchool system gives student-centric institutions the power to direct their own administrative tools, empowering them to drive growth, reduce costs and meet accountability requirements.

CONTACT: Kristi Emerson, +1-303-885-9896,

SOURCE TopSchool