Convenience-Store Giant 7-Eleven(R) to Feature Cell-Phone-Radiation Device SafeTShield(TM) Nationwide

State-of-the-Art Safety Device Arrives in May at World's

Largest Operator, Franchisor and Licensor of Convenience Stores



Apr 11, 2001, 01:00 ET from SV1

    BOCA RATON, Fla., April 11 /PRNewswire/ -- SafeTShield(TM), a state-of-
 the-art cell phone radiation-reducing device, will be available at
 participating 7-Eleven stores nationwide in May.  7-Eleven is the world's
 largest operator, franchisor and licensor of convenience stores.  The industry
 giant offers customers 24-hour convenience, seven days a week at more than
 5,200 7-Eleven stores in the United States.  Pioneers of the convenience store
 concept, the chain serves approximately 6 million customers every day.
     According to Deborah Jenkins, president and CEO of SV1, the company that
 developed SafeTShield, "Everyone at SV1 is extremely enthusiastic about being
 showcased at such an industry giant as 7-Eleven.  Now consumers who are
 concerned about potentially serious health risks associated with cell phone
 use can pick-up SafeTShield.  7-Eleven serves that very hectic consumer who is
 on the go and on the phone -- proving the perfect retail outlet for our
 customer base to grab our invaluable product."
     With 85 million cell phones in the United States alone and some
 500 million worldwide, researchers and consumers have grown increasingly
 concerned about possible long-term health risks associated with
 electromagnetic radiation (EMR).  While many scientists debate whether there
 is a direct link between long-term exposure to EMR and brain cancer, an
 alarming number of cell users are reporting negative health effects such as
 headaches, memory loss, and hearing trouble.
     SafeTShield uses PolyCarbon Metallic Fiber (PCMF(TM)), an advanced
 material previously used for military defense purposes, to reduce EMR.  The
 small, affordable oval-shaped device, which easily attaches over the ear
 piece, significantly reduces the potentially harmful EMR from the ear piece of
 a cellular phone from entering the brain via the ear canal.  SafeTShield is
 one of the most comprehensively tested products of its kind in the world and
 is available at participating 7-Eleven stores at a suggested retail price of
 $14.95.
 
     SV1 is based in Boca Raton, Florida.  For more information about
 SafeTShield, visit www.SafeTShield.com.
 
 

SOURCE SV1
    BOCA RATON, Fla., April 11 /PRNewswire/ -- SafeTShield(TM), a state-of-
 the-art cell phone radiation-reducing device, will be available at
 participating 7-Eleven stores nationwide in May.  7-Eleven is the world's
 largest operator, franchisor and licensor of convenience stores.  The industry
 giant offers customers 24-hour convenience, seven days a week at more than
 5,200 7-Eleven stores in the United States.  Pioneers of the convenience store
 concept, the chain serves approximately 6 million customers every day.
     According to Deborah Jenkins, president and CEO of SV1, the company that
 developed SafeTShield, "Everyone at SV1 is extremely enthusiastic about being
 showcased at such an industry giant as 7-Eleven.  Now consumers who are
 concerned about potentially serious health risks associated with cell phone
 use can pick-up SafeTShield.  7-Eleven serves that very hectic consumer who is
 on the go and on the phone -- proving the perfect retail outlet for our
 customer base to grab our invaluable product."
     With 85 million cell phones in the United States alone and some
 500 million worldwide, researchers and consumers have grown increasingly
 concerned about possible long-term health risks associated with
 electromagnetic radiation (EMR).  While many scientists debate whether there
 is a direct link between long-term exposure to EMR and brain cancer, an
 alarming number of cell users are reporting negative health effects such as
 headaches, memory loss, and hearing trouble.
     SafeTShield uses PolyCarbon Metallic Fiber (PCMF(TM)), an advanced
 material previously used for military defense purposes, to reduce EMR.  The
 small, affordable oval-shaped device, which easily attaches over the ear
 piece, significantly reduces the potentially harmful EMR from the ear piece of
 a cellular phone from entering the brain via the ear canal.  SafeTShield is
 one of the most comprehensively tested products of its kind in the world and
 is available at participating 7-Eleven stores at a suggested retail price of
 $14.95.
 
     SV1 is based in Boca Raton, Florida.  For more information about
 SafeTShield, visit www.SafeTShield.com.
 
 SOURCE  SV1