Cookie Rejection Less Than 1 Percent on the Web, According to WebSideStory

Study of More Than 1 Billion Page Views Indicates That Cookies Are Not

A Big Concern Among Most Web Surfers



Apr 03, 2001, 01:00 ET from WebSideStory, Inc.

    SAN DIEGO, April 3 /PRNewswire/ -- WebSideStory, Inc.
 (www.websidestory.com), the world's leading provider of hosted e-business
 intelligence services, today announced the results of a study that shows
 cookie rejection on the Internet is less than 1 percent.  In a sampling of
 more than 1 billion page views in its network of HitBox Enterprise sites,
 cookies were determined to be rejected only 0.68 percent of the time.  HitBox
 Enterprise (www.hitboxenterprise.com) is a real-time Web audience analysis
 service geared for high-volume sites.
     "With the public debate over online privacy heating up, we thought it was
 important to bring this information to light," said Randy Broberg, general
 counsel and chief privacy officer for WebSideStory.  "Although some Web
 surfers may not know how to disable cookies in their browsers, such a minute
 percentage indicates that cookies are simply not a big concern among most
 Internet users."
     The study of page views was taken during the month of February.  The
 sampled pages were viewed by browsers that execute JavaScript, a scripting
 language that can interact with HTML code to make Web sites more dynamic and
 interactive.  JavaScript-enabled browsers represent nearly all browsers on the
 Web.
     Founded in 1996, WebSideStory provides hosted, real-time e-business
 intelligence services that are designed to help companies profit from their
 Web initiatives.  Each month, WebSideStory analyzes billions of page views for
 its customers.  This intelligence is made available to its clients in real
 time through any Internet connection.
     HitBox Enterprise is WebSideStory's premier Web audience analysis service
 for high-volume sites.  It provides real-time statistics about online visitor
 and customer behavior.  The service is designed to help businesses increase
 online revenue and improve profitability by measuring marketing return on
 investment, increasing visitor loyalty, tracking customer interest in products
 and services, improving customer service, and enhancing site design and
 navigation.  The service requires no hardware or software implementation, and
 does not drain valuable IT resources.
     For more information about HitBox Enterprise, call 1 (888) 844-8269 or
 visit www.hitboxenterprise.com.
 
     About WebSideStory
     Headquartered in San Diego, California, WebSideStory is the world's
 leading provider of hosted, real-time e-business intelligence services.
 WebSideStory's solutions help companies profit from their Web initiatives.
 Founded in 1996, WebSideStory's products and services deliver intelligence
 across the entire customer life cycle.  Each month, the company analyzes
 billions of page views for its customers.  For more information, contact
 WebSideStory, Inc.  Voice: (858) 546-0040.  Fax: (858) 546- 0480.  Address:
 10182 Telesis Court, 6th Floor, San Diego, CA 92121.  Email:
 press@websidestory.com.  Web: www.websidestory.com.
 
 

SOURCE WebSideStory, Inc.
    SAN DIEGO, April 3 /PRNewswire/ -- WebSideStory, Inc.
 (www.websidestory.com), the world's leading provider of hosted e-business
 intelligence services, today announced the results of a study that shows
 cookie rejection on the Internet is less than 1 percent.  In a sampling of
 more than 1 billion page views in its network of HitBox Enterprise sites,
 cookies were determined to be rejected only 0.68 percent of the time.  HitBox
 Enterprise (www.hitboxenterprise.com) is a real-time Web audience analysis
 service geared for high-volume sites.
     "With the public debate over online privacy heating up, we thought it was
 important to bring this information to light," said Randy Broberg, general
 counsel and chief privacy officer for WebSideStory.  "Although some Web
 surfers may not know how to disable cookies in their browsers, such a minute
 percentage indicates that cookies are simply not a big concern among most
 Internet users."
     The study of page views was taken during the month of February.  The
 sampled pages were viewed by browsers that execute JavaScript, a scripting
 language that can interact with HTML code to make Web sites more dynamic and
 interactive.  JavaScript-enabled browsers represent nearly all browsers on the
 Web.
     Founded in 1996, WebSideStory provides hosted, real-time e-business
 intelligence services that are designed to help companies profit from their
 Web initiatives.  Each month, WebSideStory analyzes billions of page views for
 its customers.  This intelligence is made available to its clients in real
 time through any Internet connection.
     HitBox Enterprise is WebSideStory's premier Web audience analysis service
 for high-volume sites.  It provides real-time statistics about online visitor
 and customer behavior.  The service is designed to help businesses increase
 online revenue and improve profitability by measuring marketing return on
 investment, increasing visitor loyalty, tracking customer interest in products
 and services, improving customer service, and enhancing site design and
 navigation.  The service requires no hardware or software implementation, and
 does not drain valuable IT resources.
     For more information about HitBox Enterprise, call 1 (888) 844-8269 or
 visit www.hitboxenterprise.com.
 
     About WebSideStory
     Headquartered in San Diego, California, WebSideStory is the world's
 leading provider of hosted, real-time e-business intelligence services.
 WebSideStory's solutions help companies profit from their Web initiatives.
 Founded in 1996, WebSideStory's products and services deliver intelligence
 across the entire customer life cycle.  Each month, the company analyzes
 billions of page views for its customers.  For more information, contact
 WebSideStory, Inc.  Voice: (858) 546-0040.  Fax: (858) 546- 0480.  Address:
 10182 Telesis Court, 6th Floor, San Diego, CA 92121.  Email:
 press@websidestory.com.  Web: www.websidestory.com.
 
 SOURCE  WebSideStory, Inc.