Coremetrics Customer Fila Wins 2005 WebAward

Web Marketing Association Recognizes Fila for Its Groundbreaking,

Customer-Targeted filativa.com Site



Sep 14, 2005, 01:00 ET from Coremetrics, Inc.

    SAN MATEO, Calif., Sept. 14 /PRNewswire/ -- Coremetrics(TM), the leading
 provider of hosted Web analytics and precision marketing solutions, today
 announced that Coremetrics customer Fila has been awarded a 2005 "Standard of
 Excellence" WebAward for filativa.com. Built using detailed analysis of
 visitor behavior by Coremetrics, Filativa was recognized as a sophisticated,
 trend-conscious site that offers customers a one-to-one shopping experience.
     Now in its ninth year, the WebAwards, sponsored by the Web Marketing
 Association (WMA), is the premier annual award competition that judges Web
 sites against an ever-increasing Internet standard and against peer sites
 within their industry. Judges of the WebAwards, which include members the
 media, advertising executives, site designers, content providers, and
 Webmasters, look for sites that demonstrate accomplishment in terms of design,
 technology, navigation and innovation. Filativa, the edgy, trend-setting new
 Web site from Italian footwear and apparel company Fila, was recognized for
 using sophisticated multimedia to offer customers a unique, targeted browsing
 and shopping experience. The site sells design-focused footwear and bags to a
 young, in-the-know crowd.
     "We're honored to receive a Standard of Excellence Award for
 filativa.com," said Rob McClellan, general manager of Fila Online. "By
 implementing Coremetrics, we've been able to bridge the gap between our
 branding objectives and the nuts and bolts of marketing, merchandising and
 site design to build a site that not only perfectly reflects our brand vision,
 but also offers customers a chance to develop a one-on-one relationship with
 Filativa."
     Fila is one of the world's leading luxury performance brands. The
 company's award-winning filativa.com site showcases the new Filativa line,
 which features products inspired by Fila's core sports categories of running,
 court and fitness fused with lifestyle activities and cultural influences to
 create footwear and apparel that appeals to a younger, more style-driven
 consumer. To build the Filativa site, Fila put customer behavioral data at the
 center of its Web design process. Using Coremetrics, Fila collects detailed
 behavioral data on site visitors and customers to create profile-based
 marketing and merchandising campaigns. Based on Coremetrics data, Fila is able
 to precisely design site elements based on customer interest. By ensuring that
 visitors are presented with the most relevant content and promotions, Fila
 optimizes the customer experience and has been able to increase conversion
 rates.
     For example, Fila leveraged detailed behavioral data to design Flash-based
 site navigation and merchandising that mimics the experience of walking
 through a store aisle, only with better music and more information. Product
 descriptions include links to the actual Filativa product designers' blogs,
 allowing visitors to interact directly with the people designing the Filativa
 products for sale on the site.
     "Fila has scored a huge win with filativa.com and we're pleased
 Coremetrics was able to play an integral role in the creation of the
 award-winning site," said Joe Davis, president and CEO of Coremetrics. "By
 utilizing Coremetrics to accurately collect and analyze all online customer
 behavioral data, Fila has created a new brand that speaks directly to a young,
 hip audience -- and a site that builds a truly one-to-one relationship with
 these tech-savvy customers."
 
     About Coremetrics
     Coremetrics is the leading provider of on-demand Web analytics and
 precision marketing solutions, offering the industry's only Web analytics
 platform that captures and stores all customer and visitor clickstream
 activity to build LIVE (Lifetime Individual Visitor Experience) Profiles.
 Representing the single most accurate and comprehensive source of online
 customer data, LIVE Profiles serve as the foundation for all successful
 eBusiness initiatives. Leading online brands rely on Coremetrics LIVE Profiles
 to monitor and optimize the performance of multiple marketing campaigns,
 improve cross-sell and multichannel initiatives, and precisely target
 customers through intelligent marketing campaigns. Coremetrics services more
 than 450 brands and has delivered over $250 million in documented ROI in the
 past two years. The company is privately held with funding from Accel Partners
 and Highland Capital Partners and is headquartered in San Mateo, California
 with offices in Austin, Texas and London, England. To learn more about
 Coremetrics, visit www.coremetrics.com or call 877-721-CORE.
 Coremetrics has strongly supported online privacy since its inception. To
 learn more, visit www.coremetrics.com/privacy.
 
 

SOURCE Coremetrics, Inc.
    SAN MATEO, Calif., Sept. 14 /PRNewswire/ -- Coremetrics(TM), the leading
 provider of hosted Web analytics and precision marketing solutions, today
 announced that Coremetrics customer Fila has been awarded a 2005 "Standard of
 Excellence" WebAward for filativa.com. Built using detailed analysis of
 visitor behavior by Coremetrics, Filativa was recognized as a sophisticated,
 trend-conscious site that offers customers a one-to-one shopping experience.
     Now in its ninth year, the WebAwards, sponsored by the Web Marketing
 Association (WMA), is the premier annual award competition that judges Web
 sites against an ever-increasing Internet standard and against peer sites
 within their industry. Judges of the WebAwards, which include members the
 media, advertising executives, site designers, content providers, and
 Webmasters, look for sites that demonstrate accomplishment in terms of design,
 technology, navigation and innovation. Filativa, the edgy, trend-setting new
 Web site from Italian footwear and apparel company Fila, was recognized for
 using sophisticated multimedia to offer customers a unique, targeted browsing
 and shopping experience. The site sells design-focused footwear and bags to a
 young, in-the-know crowd.
     "We're honored to receive a Standard of Excellence Award for
 filativa.com," said Rob McClellan, general manager of Fila Online. "By
 implementing Coremetrics, we've been able to bridge the gap between our
 branding objectives and the nuts and bolts of marketing, merchandising and
 site design to build a site that not only perfectly reflects our brand vision,
 but also offers customers a chance to develop a one-on-one relationship with
 Filativa."
     Fila is one of the world's leading luxury performance brands. The
 company's award-winning filativa.com site showcases the new Filativa line,
 which features products inspired by Fila's core sports categories of running,
 court and fitness fused with lifestyle activities and cultural influences to
 create footwear and apparel that appeals to a younger, more style-driven
 consumer. To build the Filativa site, Fila put customer behavioral data at the
 center of its Web design process. Using Coremetrics, Fila collects detailed
 behavioral data on site visitors and customers to create profile-based
 marketing and merchandising campaigns. Based on Coremetrics data, Fila is able
 to precisely design site elements based on customer interest. By ensuring that
 visitors are presented with the most relevant content and promotions, Fila
 optimizes the customer experience and has been able to increase conversion
 rates.
     For example, Fila leveraged detailed behavioral data to design Flash-based
 site navigation and merchandising that mimics the experience of walking
 through a store aisle, only with better music and more information. Product
 descriptions include links to the actual Filativa product designers' blogs,
 allowing visitors to interact directly with the people designing the Filativa
 products for sale on the site.
     "Fila has scored a huge win with filativa.com and we're pleased
 Coremetrics was able to play an integral role in the creation of the
 award-winning site," said Joe Davis, president and CEO of Coremetrics. "By
 utilizing Coremetrics to accurately collect and analyze all online customer
 behavioral data, Fila has created a new brand that speaks directly to a young,
 hip audience -- and a site that builds a truly one-to-one relationship with
 these tech-savvy customers."
 
     About Coremetrics
     Coremetrics is the leading provider of on-demand Web analytics and
 precision marketing solutions, offering the industry's only Web analytics
 platform that captures and stores all customer and visitor clickstream
 activity to build LIVE (Lifetime Individual Visitor Experience) Profiles.
 Representing the single most accurate and comprehensive source of online
 customer data, LIVE Profiles serve as the foundation for all successful
 eBusiness initiatives. Leading online brands rely on Coremetrics LIVE Profiles
 to monitor and optimize the performance of multiple marketing campaigns,
 improve cross-sell and multichannel initiatives, and precisely target
 customers through intelligent marketing campaigns. Coremetrics services more
 than 450 brands and has delivered over $250 million in documented ROI in the
 past two years. The company is privately held with funding from Accel Partners
 and Highland Capital Partners and is headquartered in San Mateo, California
 with offices in Austin, Texas and London, England. To learn more about
 Coremetrics, visit www.coremetrics.com or call 877-721-CORE.
 Coremetrics has strongly supported online privacy since its inception. To
 learn more, visit www.coremetrics.com/privacy.
 
 SOURCE  Coremetrics, Inc.