Corporate Image and Brand-Building to be Examined at Conference Board Meeting in Miami

Apr 03, 2001, 01:00 ET from The Conference Board

    NEW YORK, April 3 /PRNewswire/ -- Corporate image experts will meet next
 month in Miami to discuss brand building in a tight, competitive market.
     The Conference Board's 2001 Latin American Corporate Image Conference:
 Brand-Building in the Era of Intense Competition will be held April 19-20 at
 the Intercontinental Hotel in Miami.
     The conference is being sponsored by FutureBrand and supported by Time
 Magazine.
     "Succeeding in Latin America with your products and services demands a
 distinct corporate image and a unique brand personality," says Lee Hornick,
 Conference Program Director.  "This conference will put the spotlight on
 innovative and effective ways to position your corporate image, brands, and
 reputation in Mexico, Central America, and South America."
     The opening session, "Branding for Greater Impact," will feature Claude
 Salzberger, President and Chief Creative Officer, FutureBrand and Luis Cova,
 Managing Director, FutureBrand Andean & Caribbean Region.
     The luncheon keynote address will be "Meeting the Unpredictable Demands of
 the Marketplace" by Fernando Figueredo, Vice President, Corporate
 Communications, AOL - Latin America.
     "Strategic Image Development: Igniting Brand Creativity and Uniqueness"
 will be addressed by Alan Schulman, Executive Director, Media & Entertainment,
 FutureBrand.
     "Creating and Managing Brand Equity: Growing and Leveraging Brand Value"
 will be examined by a senior executive from Philip Morris International, and
 Joseph Pantigoso, Executive Director, Landor Associates.
     "Net Impact: Branding for E-Commerce Success" will be addressed by Antonio
 Botas-Banuelos, Senior Vice President Marketing, Terralycos, and Jean
 Rozwadowski, President, Latin America & The Caribbean, Mastercard
 International.
     A panel session, "Brand Leadership and Value Creation," will feature
 Joseph Bogardus, Director, Communications & Marketing Officer, Latin American
 Region Eastman Kodak Company, Sabrina Crow, Chief Executive Officer, Freedom
 Magazines International, Richard Hine, Vice President, Time Inc., Latin
 America, and Augusto Fernandez-Kegel, Vice President, Product Marketing &
 E-Business, AeroMexico.
     "Internal Branding: Working with Employees to Deliver the Brand's Message"
 will be examined by Barbara Bengolea de Ferrari, Director of Corporate
 Communications, Loma Negra, and Alan Bergstrom, President & Chief Executive
 Officer, The Brand Consultancy.
     "Brand Renewal: Repositioning and Identifying New Opportunities" will be
 discussed by Vicente Llatas, Chief Operating Officer, Cantv.
 
     Media are invited to attend the conference and can register by calling
 Frank Tortorici at (212) 339-0231 or Carol Courter at (212) 339-0232.
 
     A COPY OF THE PROGRAM CAN BE ACCESSED FROM THE CONFERENCE BOARD'S WEBSITE
 AT HTTP://WWW.CONFERENCE-BOARD.ORG.
 
 

SOURCE The Conference Board
    NEW YORK, April 3 /PRNewswire/ -- Corporate image experts will meet next
 month in Miami to discuss brand building in a tight, competitive market.
     The Conference Board's 2001 Latin American Corporate Image Conference:
 Brand-Building in the Era of Intense Competition will be held April 19-20 at
 the Intercontinental Hotel in Miami.
     The conference is being sponsored by FutureBrand and supported by Time
 Magazine.
     "Succeeding in Latin America with your products and services demands a
 distinct corporate image and a unique brand personality," says Lee Hornick,
 Conference Program Director.  "This conference will put the spotlight on
 innovative and effective ways to position your corporate image, brands, and
 reputation in Mexico, Central America, and South America."
     The opening session, "Branding for Greater Impact," will feature Claude
 Salzberger, President and Chief Creative Officer, FutureBrand and Luis Cova,
 Managing Director, FutureBrand Andean & Caribbean Region.
     The luncheon keynote address will be "Meeting the Unpredictable Demands of
 the Marketplace" by Fernando Figueredo, Vice President, Corporate
 Communications, AOL - Latin America.
     "Strategic Image Development: Igniting Brand Creativity and Uniqueness"
 will be addressed by Alan Schulman, Executive Director, Media & Entertainment,
 FutureBrand.
     "Creating and Managing Brand Equity: Growing and Leveraging Brand Value"
 will be examined by a senior executive from Philip Morris International, and
 Joseph Pantigoso, Executive Director, Landor Associates.
     "Net Impact: Branding for E-Commerce Success" will be addressed by Antonio
 Botas-Banuelos, Senior Vice President Marketing, Terralycos, and Jean
 Rozwadowski, President, Latin America & The Caribbean, Mastercard
 International.
     A panel session, "Brand Leadership and Value Creation," will feature
 Joseph Bogardus, Director, Communications & Marketing Officer, Latin American
 Region Eastman Kodak Company, Sabrina Crow, Chief Executive Officer, Freedom
 Magazines International, Richard Hine, Vice President, Time Inc., Latin
 America, and Augusto Fernandez-Kegel, Vice President, Product Marketing &
 E-Business, AeroMexico.
     "Internal Branding: Working with Employees to Deliver the Brand's Message"
 will be examined by Barbara Bengolea de Ferrari, Director of Corporate
 Communications, Loma Negra, and Alan Bergstrom, President & Chief Executive
 Officer, The Brand Consultancy.
     "Brand Renewal: Repositioning and Identifying New Opportunities" will be
 discussed by Vicente Llatas, Chief Operating Officer, Cantv.
 
     Media are invited to attend the conference and can register by calling
 Frank Tortorici at (212) 339-0231 or Carol Courter at (212) 339-0232.
 
     A COPY OF THE PROGRAM CAN BE ACCESSED FROM THE CONFERENCE BOARD'S WEBSITE
 AT HTTP://WWW.CONFERENCE-BOARD.ORG.
 
 SOURCE  The Conference Board