Coty Inc. Awards First Scholarship in Association With Parsons School of Design

Fragrance Leader Awards Scholarships to Students Exhibiting Remarkable

Potential in the Art of Product Design



Apr 16, 2001, 01:00 ET from Coty Inc.

    NEW YORK, April 16 /PRNewswire/ -- Coty Inc., the world's leading
 multi-brand manufacturer and marketer of personal fragrance, today announced a
 new scholarship program developed in association with the Product Design
 Department at New York's Parsons School of Design. Open to Parsons students
 who participated in a Coty-sponsored class and design competition at the
 renowned school, the program was initiated in Fall 2000, the first semester
 during which the class was offered.  The recipients of the first scholarships
 are Wilhelm Liden and Elizabeth Linstrom.  Proceeds from the sale of 001Coty,
 a new limited edition, unisex fragrance to be sold exclusively on the Internet
 at http://www.001Coty.com, starting in June 2001, will support the funding for
 the program.
     Coty's Ideas+Image department, led by Douglas Toews, executive vice
 president, Ideas+Image, approached Parsons about developing a program that
 supported up-and-coming design talent. "Parsons maintains an excellent
 reputation as the starting point for many of today's leading fashion and
 product designers," explains Toews. "Coty is always looking to help develop
 new talent and discover surprising design ideas that apply to our industry."
 The program was orchestrated by Raymond Nadeau, vice president, New Ideas, in
 the Ideas+Image department.
     Nadeau assisted Parsons instructor, Hugh Phear, and established the
 judging criteria for the scholarship competition.  "The criteria included
 originality, general aesthetics/design, commercial appeal and overall concept
 cohesiveness," says Nadeau.  "We wanted the students to understand that ideas
 are today's business collateral -- that product design is driving business and
 that they, as future product designers, are driving design.  We hoped they
 would leave the class with an appreciation of concept as it applies to both
 aesthetics and commerce."
     In winning this year's scholarships, Wilhelm Liden focused on the notion
 of truth, incorporating innovative new labeling technology, while Elizabeth
 Linstrom took an environmental approach, focusing on sustainable, eco-friendly
 ideas.
 
     About Parsons
     For over a hundred years, Parsons has been a center for educating artists
 and designers, and a leader in defining new forms of design practice.  Since
 founding the first American campus abroad in 1920, Parsons has continued to
 expand, becoming one of the most well-known and highly respected international
 schools of design.  The heart of Parsons is in New York City's Greenwich
 Village, the world-renowned center for art and design.
     Parsons' commitment to excellence is evident in its students, faculty and
 distinguished Alumni. Parsons School of Design is one of the most selective
 design schools in the United States.  Its faculty is comprised of successful
 working artists and designers, many of whom are regarded as innovators in
 their respective fields.
     Parsons is also the most international school of design in the world, with
 affiliate campuses located in France, The Dominican Republic, Japan and South
 Korea.  The school also participates in exchange programs around the globe,
 with such countries as Israel, Sweden, The Netherlands and the United Kingdom.
 Additional information is available at http://www.Parsons.edu.
 
     About Coty Inc.
     Coty Inc. is the world's leading manufacturer and marketer of personal
 fragrances and a leader in the categories of color cosmetics and skin
 treatments in both the mass and prestige markets, with over US$1.7 billion in
 annual net sales.  The privately held company is headquartered in New York
 City and was organized in 1996 to operate the worldwide fragrance and
 cosmetics business of Germany's Joh. A. Benckiser GmbH.
     Coty was originally founded in 1904 by Francois Coty in Paris, when he
 established the modern fragrance industry.  For almost 100 years, Coty has
 developed hundreds of products that are sold around the world.  Today, Coty
 Inc. is a global company with operations in over 25 countries.  Coty brands
 include Adidas, The Healing Garden, Rimmel, Margaret Astor, Calgon, Stetson,
 Jovan and Club Med.  The company's prestige fragrance and cosmetics brands are
 sold by its Lancaster Group and include Lancaster, Davidoff, JOOP!, Chopard,
 Jil Sander, Isabella Rossellini's Manifesto, Vivienne Westwood Boudoir and
 Yue-Sai Kan.  Additional information is available at http://www.Coty.com.
 
     Contact:  Vicki Crafton of LaForce & Stevens, 212-242-9353, for Coty Inc.
 
 

SOURCE Coty Inc.
    NEW YORK, April 16 /PRNewswire/ -- Coty Inc., the world's leading
 multi-brand manufacturer and marketer of personal fragrance, today announced a
 new scholarship program developed in association with the Product Design
 Department at New York's Parsons School of Design. Open to Parsons students
 who participated in a Coty-sponsored class and design competition at the
 renowned school, the program was initiated in Fall 2000, the first semester
 during which the class was offered.  The recipients of the first scholarships
 are Wilhelm Liden and Elizabeth Linstrom.  Proceeds from the sale of 001Coty,
 a new limited edition, unisex fragrance to be sold exclusively on the Internet
 at http://www.001Coty.com, starting in June 2001, will support the funding for
 the program.
     Coty's Ideas+Image department, led by Douglas Toews, executive vice
 president, Ideas+Image, approached Parsons about developing a program that
 supported up-and-coming design talent. "Parsons maintains an excellent
 reputation as the starting point for many of today's leading fashion and
 product designers," explains Toews. "Coty is always looking to help develop
 new talent and discover surprising design ideas that apply to our industry."
 The program was orchestrated by Raymond Nadeau, vice president, New Ideas, in
 the Ideas+Image department.
     Nadeau assisted Parsons instructor, Hugh Phear, and established the
 judging criteria for the scholarship competition.  "The criteria included
 originality, general aesthetics/design, commercial appeal and overall concept
 cohesiveness," says Nadeau.  "We wanted the students to understand that ideas
 are today's business collateral -- that product design is driving business and
 that they, as future product designers, are driving design.  We hoped they
 would leave the class with an appreciation of concept as it applies to both
 aesthetics and commerce."
     In winning this year's scholarships, Wilhelm Liden focused on the notion
 of truth, incorporating innovative new labeling technology, while Elizabeth
 Linstrom took an environmental approach, focusing on sustainable, eco-friendly
 ideas.
 
     About Parsons
     For over a hundred years, Parsons has been a center for educating artists
 and designers, and a leader in defining new forms of design practice.  Since
 founding the first American campus abroad in 1920, Parsons has continued to
 expand, becoming one of the most well-known and highly respected international
 schools of design.  The heart of Parsons is in New York City's Greenwich
 Village, the world-renowned center for art and design.
     Parsons' commitment to excellence is evident in its students, faculty and
 distinguished Alumni. Parsons School of Design is one of the most selective
 design schools in the United States.  Its faculty is comprised of successful
 working artists and designers, many of whom are regarded as innovators in
 their respective fields.
     Parsons is also the most international school of design in the world, with
 affiliate campuses located in France, The Dominican Republic, Japan and South
 Korea.  The school also participates in exchange programs around the globe,
 with such countries as Israel, Sweden, The Netherlands and the United Kingdom.
 Additional information is available at http://www.Parsons.edu.
 
     About Coty Inc.
     Coty Inc. is the world's leading manufacturer and marketer of personal
 fragrances and a leader in the categories of color cosmetics and skin
 treatments in both the mass and prestige markets, with over US$1.7 billion in
 annual net sales.  The privately held company is headquartered in New York
 City and was organized in 1996 to operate the worldwide fragrance and
 cosmetics business of Germany's Joh. A. Benckiser GmbH.
     Coty was originally founded in 1904 by Francois Coty in Paris, when he
 established the modern fragrance industry.  For almost 100 years, Coty has
 developed hundreds of products that are sold around the world.  Today, Coty
 Inc. is a global company with operations in over 25 countries.  Coty brands
 include Adidas, The Healing Garden, Rimmel, Margaret Astor, Calgon, Stetson,
 Jovan and Club Med.  The company's prestige fragrance and cosmetics brands are
 sold by its Lancaster Group and include Lancaster, Davidoff, JOOP!, Chopard,
 Jil Sander, Isabella Rossellini's Manifesto, Vivienne Westwood Boudoir and
 Yue-Sai Kan.  Additional information is available at http://www.Coty.com.
 
     Contact:  Vicki Crafton of LaForce & Stevens, 212-242-9353, for Coty Inc.
 
 SOURCE  Coty Inc.