Cranel, Inc. Announces Branding Campaign to Sharpen Focus

Sister brand strategy to expand imaging, storage and service divisions



Apr 25, 2001, 01:00 ET from RMD Public Relations

    COLUMBUS, Ohio, April 25 /PRNewswire/ -- In a strategic move to provide
 more focus to the customers it serves, Cranel, Inc. has chosen to align the
 company's businesses into separate brands.  The company, with annual sales of
 $125 million, has separately branded the document imaging, storage and service
 arms of the parent company and will foster the growth of each division as a
 separate brand.
     "Today we begin the first page of a new chapter in our history.  A precise
 focus on each of our customer segments is the new mission for each of the
 Cranel divisions," said Cranel, Inc. President James Wallace.
     Wallace cited the broadness of industries served by Cranel brands as the
 impetus to focus the divisions into stand-alone brands.  "The sister brand
 strategy will allow each brand to be experts in the needs of industries
 served.  In today's digital economy, service and intelligence are the driving
 forces for success.  We feel this shift will position all Cranel brands for
 increased growth and better relationships with their business partners."
     The newly defined national brands are positioned to meet the unique needs
 of specific customers they serve.
 
     * Cranel Imaging, the brand most identified with the Cranel brand name,
       will retain its original name and mission which is to provide imaging
       value-added resellers with industry leading document imaging products
       and related services.
     * Adexis, formerly Cranel Storage, provides a focused expertise in
       implementing data access, management and protection solutions.  Adexis
       specializes in the areas of online storage, backup and recovery, and
       high availability/clustering, providing consulting, installation,
       training and support of all solutions with unsurpassed dedication, drive
       and focus on customer needs.
     * Versitec, formerly Cranel Service, provides unparalleled information
       technology service and support to a variety of technology segments
       including document imaging and data storage. Versitec manages every
       aspect of the service process to offer a single maintenance point of
       contact.
 
     About Cranel, Inc.
     Cranel, Inc., an information technology solutions company and brand parent
 of Adexis, Cranel Imaging and Versitec, provides business partners with best
 of breed storage, imaging and support products and services. Additional
 information on the Cranel family of brands may be found at www.Cranel.com .
 
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SOURCE RMD Public Relations
    COLUMBUS, Ohio, April 25 /PRNewswire/ -- In a strategic move to provide
 more focus to the customers it serves, Cranel, Inc. has chosen to align the
 company's businesses into separate brands.  The company, with annual sales of
 $125 million, has separately branded the document imaging, storage and service
 arms of the parent company and will foster the growth of each division as a
 separate brand.
     "Today we begin the first page of a new chapter in our history.  A precise
 focus on each of our customer segments is the new mission for each of the
 Cranel divisions," said Cranel, Inc. President James Wallace.
     Wallace cited the broadness of industries served by Cranel brands as the
 impetus to focus the divisions into stand-alone brands.  "The sister brand
 strategy will allow each brand to be experts in the needs of industries
 served.  In today's digital economy, service and intelligence are the driving
 forces for success.  We feel this shift will position all Cranel brands for
 increased growth and better relationships with their business partners."
     The newly defined national brands are positioned to meet the unique needs
 of specific customers they serve.
 
     * Cranel Imaging, the brand most identified with the Cranel brand name,
       will retain its original name and mission which is to provide imaging
       value-added resellers with industry leading document imaging products
       and related services.
     * Adexis, formerly Cranel Storage, provides a focused expertise in
       implementing data access, management and protection solutions.  Adexis
       specializes in the areas of online storage, backup and recovery, and
       high availability/clustering, providing consulting, installation,
       training and support of all solutions with unsurpassed dedication, drive
       and focus on customer needs.
     * Versitec, formerly Cranel Service, provides unparalleled information
       technology service and support to a variety of technology segments
       including document imaging and data storage. Versitec manages every
       aspect of the service process to offer a single maintenance point of
       contact.
 
     About Cranel, Inc.
     Cranel, Inc., an information technology solutions company and brand parent
 of Adexis, Cranel Imaging and Versitec, provides business partners with best
 of breed storage, imaging and support products and services. Additional
 information on the Cranel family of brands may be found at www.Cranel.com .
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X39581627
 
 SOURCE  RMD Public Relations