Creator of Fox Kids Club Magazine Joins #1 Youth Entertainment Community as Chief Marketing Officer

One of the Web's Hottest Sites Expands Team With Entertainment Veteran



Apr 04, 2001, 01:00 ET from NeoPets, Inc.

    GLENDALE, Calif., April 4 /PRNewswire/ -- NeoPets, Inc. announces the
 addition of Peter Green as Chief Marketing Officer.  NeoPets, Inc. is the
 parent company of NeoPets.com, the first global online youth network, and is
 the Web's most popular Gen Y (ages 6-22) site.  Green brings his extensive
 experience in the youth entertainment sector to all aspects of NeoPets.
     "Peter's experience is invaluable to NeoPets as we embark on the
 licensing, packaging, and distribution of NeoPets products," said Doug
 Dohring, Chairman and Chief Executive Officer of the company.  "Bringing Peter
 onto the management team is integral to our efforts to consistently deliver
 products and new content to our existing 8.5 million members and the more than
 30,000 new members who register on the NeoPets site each and every day."
     Green's position and responsibilities include developing NeoPets'
 corporate image, branding, acquiring of new advertising and sponsorship
 partners to the company, and serving as an advisor for the creation of
 NeoPets' future online and offline products and projects.  Additionally, Green
 will implement public service and social programs for NeoPets.
     "I am pleased and excited to be part of a company experiencing such
 exponential growth in this important youth market segment," said Green.  "With
 the incredible momentum of the company, having grown to over 8 million members
 in less than a year, NeoPets is truly a phenomenon."
     Prior to joining NeoPets, Green serviced a broad client base including
 Disney, Warner Bros., Universal, DreamWorks, Sony, Fox, and Paramount Studios;
 ABC, NBC, CBS, Fox and the WB television networks; Ogilvy & Mather, J. Walter
 Thompson, Young & Rubicam, DDB, Grey Advertising, FCB, and Chiat/Day
 advertising companies through Peter Green Design, his marketing and design
 firm of twenty years.  Among other major projects, Green helped create the Fox
 Kids Club for Fox Television, and produced its quarterly magazine with a
 circulation of 5,000,000 for twelve consecutive years.
 
     About NeoPets
     NeoPets.com is consistently ranked among the "stickiest" sites on the
 Internet (referring to time spent and content viewed per user) by Media
 Metrix, Nielsen/Net Ratings and PC Data.  Its 8.5 million members, residing in
 the U.S., Canada, the United Kingdom, Australia, Singapore, and other
 countries, have adopted over 12 million virtual NeoPets.  Its 65 member staff
 creates all content for the site.  NeoPets, Inc. is a privately held company
 headquartered in Glendale, California.
 
 

SOURCE NeoPets, Inc.
    GLENDALE, Calif., April 4 /PRNewswire/ -- NeoPets, Inc. announces the
 addition of Peter Green as Chief Marketing Officer.  NeoPets, Inc. is the
 parent company of NeoPets.com, the first global online youth network, and is
 the Web's most popular Gen Y (ages 6-22) site.  Green brings his extensive
 experience in the youth entertainment sector to all aspects of NeoPets.
     "Peter's experience is invaluable to NeoPets as we embark on the
 licensing, packaging, and distribution of NeoPets products," said Doug
 Dohring, Chairman and Chief Executive Officer of the company.  "Bringing Peter
 onto the management team is integral to our efforts to consistently deliver
 products and new content to our existing 8.5 million members and the more than
 30,000 new members who register on the NeoPets site each and every day."
     Green's position and responsibilities include developing NeoPets'
 corporate image, branding, acquiring of new advertising and sponsorship
 partners to the company, and serving as an advisor for the creation of
 NeoPets' future online and offline products and projects.  Additionally, Green
 will implement public service and social programs for NeoPets.
     "I am pleased and excited to be part of a company experiencing such
 exponential growth in this important youth market segment," said Green.  "With
 the incredible momentum of the company, having grown to over 8 million members
 in less than a year, NeoPets is truly a phenomenon."
     Prior to joining NeoPets, Green serviced a broad client base including
 Disney, Warner Bros., Universal, DreamWorks, Sony, Fox, and Paramount Studios;
 ABC, NBC, CBS, Fox and the WB television networks; Ogilvy & Mather, J. Walter
 Thompson, Young & Rubicam, DDB, Grey Advertising, FCB, and Chiat/Day
 advertising companies through Peter Green Design, his marketing and design
 firm of twenty years.  Among other major projects, Green helped create the Fox
 Kids Club for Fox Television, and produced its quarterly magazine with a
 circulation of 5,000,000 for twelve consecutive years.
 
     About NeoPets
     NeoPets.com is consistently ranked among the "stickiest" sites on the
 Internet (referring to time spent and content viewed per user) by Media
 Metrix, Nielsen/Net Ratings and PC Data.  Its 8.5 million members, residing in
 the U.S., Canada, the United Kingdom, Australia, Singapore, and other
 countries, have adopted over 12 million virtual NeoPets.  Its 65 member staff
 creates all content for the site.  NeoPets, Inc. is a privately held company
 headquartered in Glendale, California.
 
 SOURCE  NeoPets, Inc.