Crest® Debuts Crest® Pro-Health® Complete Rinse

New Mouth Rinse Helps Users Attain a Better Dental Check-Up Through the Use of Fluoride

Oct 07, 2010, 09:00 ET from Procter & Gamble

CINCINNATI, Oct. 7 /PRNewswire/ -- Crest® is proud to introduce the newest addition to the Crest Pro-Health family, Crest® Pro-Health® Complete Rinse, with fluoride for tooth care.  Crest Pro-Health Complete Rinse provides six benefits in one: re-builds enamel, helps prevent cavities, cleans teeth & gums, kills bad breath germs, and freshens breath. It helps users achieve a better check-up at their next dental visit by strengthening teeth and helping to prevent cavities.

"We wanted to create a mouth rinse that, when paired with brushing, would provide comprehensive oral care," says Christine McGovern, Brand Manager, Procter & Gamble. "Crest Pro-Health Complete Rinse provides benefits for your mouth with the added power of fluoride to help individuals improve their oral health. With the use of this new rinse, we hope individuals will have more confidence in the health of their mouths going into their next dental check-up."

Fluoride is proven to help strengthen teeth, prevent cavities, and with regular use can improve the overall health of teeth. Through the use of Crest Pro-Health Complete Rinse and with regular brushing, individuals can achieve comprehensive care for their smile.

Crest Pro-Health has also partnered with Dr. Jamie Sands, a family and cosmetic dentist based in Studio City, CA, to offer consumers easy tips and tools to help improve their oral health.  Consumers can access information and expert advice from Dr. Sands, as well as test their oral health knowledge by visiting AOL Health's Dental Health Care Center at AOLHealth.com.

For more information about Crest Pro-Health Complete Rinse, visit www.crestprohealth.com.

About Procter & Gamble

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 135,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

SOURCE Procter & Gamble



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