Crosswalk.com Reports Continued Growth in Web Site Traffic During the First Quarter of 2001

Apr 17, 2001, 01:00 ET from Crosswalk.com, Inc.

    CHANTILLY, Va., April 17 /PRNewswire/ -- Crosswalk.com (Nasdaq:   AMEN), the
 leading standalone Christian Web site on the Internet, today announced traffic
 statistics for the quarter ended March 2001, which included a consistent
 increase in average monthly pageviews and registered users of Crosswalk.com
 (http://www.crosswalk.com).  The combination of average monthly Web site and
 e-mail newsletter impressions totaled more than 39.4 million, up from 38.1
 million last quarter.
 
     *  Pageviews.  Average monthly pageviews grew 7.2% to 22,317,502,
     compared with 20,825,393 last quarter.  Over the year, average monthly
     pageviews increased 20.6%, compared with 18,503,272 during the first
     quarter of 2000.
 
     *  E-mail newsletter impressions.  With a consistently growing subscriber
     base and more than 600,000 daily newsletters to distribute, the Company
     chose to significantly upgrade newsletter delivery software for increased
     speed, stability and security.  This transition was completed in the
     first quarter, along with the discontinuation of several non-revenue-
     producing newsletters.  In spite of these changes, average monthly
     newsletter impressions during the quarter still remained the same as last
     quarter, at approximately 17.2 million, reflecting continued user loyalty
     and the Company's focus on this advertising venue.
 
     *  Registered users/unique visitors.  The number of active, registered
     users at the end of the quarter was reported at 1,396,868, which
     represents a growth of 9.8% over the 1,272,006 registered users reported
     at the end of 2000.  In the future, Crosswalk.com plans to report and
     track unique visitors rather than registered users.  Unique visitors are
     determined through analysis of visitor data in Web server files, and will
     provide a much more accurate and industry-comparative measurement. The
     Company believes that this reporting change will deliver statistics more
     relevant to its base and pipeline of advertising customers.
 
     "Our gains over the past quarter in content quality and audience traffic
 demonstrate the value of our service and brand, as well as the power of our
 efficient, low-cost viral marketing designs," said Scott Fehrenbacher,
 president and CEO of Crosswalk.com.  "These results reflect our commitment to
 providing excellence in service and content to our audience, and we actively
 acknowledge God's blessings on our efforts.  We will continue reaching for
 cost effectiveness, improved and expanded revenue streams, and strategic
 advances through creative and bold partnership opportunities which will soon
 be the subject of future announcements.  Significantly, our aim is clearly set
 on moving toward profitability as well as protecting and expanding our
 dominant market leadership position."
 
     Crosswalk.com also reported the current Nielsen NetRatings data in the
 category of Religion & Spirituality Web sites:
 
     *  In terms of repeat visits per person, a key measure of customer
     loyalty, Crosswalk.com ranks first with an average of 5.06, or 117% more
     than the Religion & Spirituality category average (March 2001).
 
     *  Crosswalk.com stands in the top five Web sites for time spent per
     person (20 minutes and 22 seconds average), or 44% above the Religion &
     Spirituality category average (March 2001).
 
     Crosswalk.com provides a comprehensive range of content and community
 services to support the integration of faith and values into everyday life.
 Featured channels include Entertainment, News, Money, Spiritual Life,
 Homeschool, Teens, Family Living, Sports, Women, Travel and "Live It-Today's
 best advice from Christian books." Free to viewers, key services include:
 Bible Study Tools, "The most comprehensive online Bible resource;" the
 Crosswalk.com Goshen Web Directory, "The largest Christian directory on the
 Web;" My Investigator, "The nation's leading source for cultural investment
 screening;" and over three dozen free e-mail newsletters.
 
     Safe Harbor -- This press release includes forward-looking statements that
 involve risks and uncertainties, including, but not limited to, product
 offerings and performance, the management of growth, market acceptance of
 certain products and other risks. These forward-looking statements are made in
 reliance on the "Safe Harbor" provisions of the Private Securities Litigation
 Reform Act of 1995. For further information about these factors that could
 affect Crosswalk.com, Inc.'s future results please see the company's filings
 with the Securities and Exchange Commission.  Prospective investors are
 cautioned that forward-looking statements are not guarantees of performance.
 Actual results may differ materially from management expectations.  Copies of
 these filings are available upon request from Crosswalk.com, Inc. investor
 relations.
 
 

SOURCE Crosswalk.com, Inc.
    CHANTILLY, Va., April 17 /PRNewswire/ -- Crosswalk.com (Nasdaq:   AMEN), the
 leading standalone Christian Web site on the Internet, today announced traffic
 statistics for the quarter ended March 2001, which included a consistent
 increase in average monthly pageviews and registered users of Crosswalk.com
 (http://www.crosswalk.com).  The combination of average monthly Web site and
 e-mail newsletter impressions totaled more than 39.4 million, up from 38.1
 million last quarter.
 
     *  Pageviews.  Average monthly pageviews grew 7.2% to 22,317,502,
     compared with 20,825,393 last quarter.  Over the year, average monthly
     pageviews increased 20.6%, compared with 18,503,272 during the first
     quarter of 2000.
 
     *  E-mail newsletter impressions.  With a consistently growing subscriber
     base and more than 600,000 daily newsletters to distribute, the Company
     chose to significantly upgrade newsletter delivery software for increased
     speed, stability and security.  This transition was completed in the
     first quarter, along with the discontinuation of several non-revenue-
     producing newsletters.  In spite of these changes, average monthly
     newsletter impressions during the quarter still remained the same as last
     quarter, at approximately 17.2 million, reflecting continued user loyalty
     and the Company's focus on this advertising venue.
 
     *  Registered users/unique visitors.  The number of active, registered
     users at the end of the quarter was reported at 1,396,868, which
     represents a growth of 9.8% over the 1,272,006 registered users reported
     at the end of 2000.  In the future, Crosswalk.com plans to report and
     track unique visitors rather than registered users.  Unique visitors are
     determined through analysis of visitor data in Web server files, and will
     provide a much more accurate and industry-comparative measurement. The
     Company believes that this reporting change will deliver statistics more
     relevant to its base and pipeline of advertising customers.
 
     "Our gains over the past quarter in content quality and audience traffic
 demonstrate the value of our service and brand, as well as the power of our
 efficient, low-cost viral marketing designs," said Scott Fehrenbacher,
 president and CEO of Crosswalk.com.  "These results reflect our commitment to
 providing excellence in service and content to our audience, and we actively
 acknowledge God's blessings on our efforts.  We will continue reaching for
 cost effectiveness, improved and expanded revenue streams, and strategic
 advances through creative and bold partnership opportunities which will soon
 be the subject of future announcements.  Significantly, our aim is clearly set
 on moving toward profitability as well as protecting and expanding our
 dominant market leadership position."
 
     Crosswalk.com also reported the current Nielsen NetRatings data in the
 category of Religion & Spirituality Web sites:
 
     *  In terms of repeat visits per person, a key measure of customer
     loyalty, Crosswalk.com ranks first with an average of 5.06, or 117% more
     than the Religion & Spirituality category average (March 2001).
 
     *  Crosswalk.com stands in the top five Web sites for time spent per
     person (20 minutes and 22 seconds average), or 44% above the Religion &
     Spirituality category average (March 2001).
 
     Crosswalk.com provides a comprehensive range of content and community
 services to support the integration of faith and values into everyday life.
 Featured channels include Entertainment, News, Money, Spiritual Life,
 Homeschool, Teens, Family Living, Sports, Women, Travel and "Live It-Today's
 best advice from Christian books." Free to viewers, key services include:
 Bible Study Tools, "The most comprehensive online Bible resource;" the
 Crosswalk.com Goshen Web Directory, "The largest Christian directory on the
 Web;" My Investigator, "The nation's leading source for cultural investment
 screening;" and over three dozen free e-mail newsletters.
 
     Safe Harbor -- This press release includes forward-looking statements that
 involve risks and uncertainties, including, but not limited to, product
 offerings and performance, the management of growth, market acceptance of
 certain products and other risks. These forward-looking statements are made in
 reliance on the "Safe Harbor" provisions of the Private Securities Litigation
 Reform Act of 1995. For further information about these factors that could
 affect Crosswalk.com, Inc.'s future results please see the company's filings
 with the Securities and Exchange Commission.  Prospective investors are
 cautioned that forward-looking statements are not guarantees of performance.
 Actual results may differ materially from management expectations.  Copies of
 these filings are available upon request from Crosswalk.com, Inc. investor
 relations.
 
 SOURCE  Crosswalk.com, Inc.