SAN FRANCISCO, Nov. 2, 2011 /PRNewswire/ -- CrowdOptic, a maker of crowd-powered mobile solutions for the enterprise, today announced that is has been awarded the Frost & Sullivan 2011 Annual Product Innovation Award in recognition of its groundbreaking technology for live events that monitors crowds and displays information live on fans' smartphones. CrowdOptic's mobile analytics solution tracks and analyzes crowd behavior using smartphones, including where fans are pointing their phones and the attributes of their devices, to monitor crowd attention in fine detail and reveal shifts in crowd momentum all in real time. This insight allows venue owners, sponsors and advertisers to generate hyper-targeted advertising and broadcasting during live events, improve live event security, and enhance the overall live event experience for fans.
In recognizing CrowdOptic for this distinction as the most innovative product in its category, Frost & Sullivan reviewed a range of technologies and considered the CrowdOptic solution outstanding for the strength of the analytics solution underpinning its augmented reality display capabilities, and accordingly, the value its application can bring to end-users.
The analysts noted that the "abundantly simple" technology has the potential for exceptionally rapid uptake by end users and anticipates that CrowdOptic, launched in mid-2011, will quickly become a major player in the mobile application market. The report states that: "CrowdOptic's unique augmented reality technology has significant potential to gain adoption among end-users due to its utility and convenient functionality. This technology is able to enhance the overall experience for end-users during a variety of events with relevant information that is both dynamic and insightful. This will also help to increase support by venue and facility owners, allowing them to enhance their own capabilities by utilizing the strategic marketing and analytical capabilities of the application."
"Frost & Sullivan anticipates that CrowdOptic will be able to stand above the ongoing flood of new mobile application developers and differentiate themselves due to the relevance and simplicity that their technology brings to its users," said Brent Iadarola, Global Program Director for Frost & Sullivan's Mobile & Wireless Communications Group. "CrowdOptic's augmented reality application continues to impress the industry with its ability to facilitate and enhance the end-user experience for a variety of events and venues, while remaining unobtrusive to the overall experience."
CrowdOptic was created by the team that pioneered similar capabilities in a risk engine scoring technology used for online authentication security to protect major consumer websites, including banks and e-commerce sites, and was later acquired in 2007 by Oracle.
To learn more about CrowdOptic and read the full analyst report from Frost & Sullivan, visit http://www.crowdoptic.com/frost_sullivan_award.php.
CrowdOptic helps event companies monitor and harness the electronic buzz in the crowd. With our unique proprietary technology, we monitor and track what crowds are looking at and what they're photographing and sharing during a live event, all in real time. We allow event organizers to display information on the fans' mobile phones depending on what the fans are looking at. And we alert the enterprise instantly to shifts in crowd focus and momentum. CrowdOptic is a privately-held, venture-backed company based in San Francisco. For more information, visit www.crowdoptic.com.
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