CTV Delivers Exclusive Coverage of the Biggest Sporting Event in North America, SUPER BOWL XLVIII, on Sunday, February 2

Jan 27, 2014, 12:36 ET from CTV

- More than six hours of pre-game programming kicks off Sunday at 12 noon ET on CTV -
- CTV offers live streaming of the SUPER BOWL on CTV.ca -
- Labatt Breweries of Canada, Ford of Canada, McDonalds Restaurants of Canada, and Nissan Canada all return as major on-air sponsors -
- New episode of the CTV Original Series MASTERCHEF CANADA kicks off immediately following the big game -

To tweet this release: http://bit.ly/MliXes

TORONTO, Jan. 27, 2014 /CNW/ - CTV announced today its broadcast plans, sponsor details, and associated programming for the biggest annual television event in North America, the SUPER BOWL. CTV culminates its broadcast of the 2013-14 NFL season with exclusive Canadian coverage of SUPER BOWL XLVIII featuring the AFC Champion Denver Broncos taking on the NFC Champion Seattle Seahawks on Sunday, Feb. 2 (coverage begins at 12 noon ET). For the second year in a row, CTV will also offer live streaming of the game in Canada on CTV.ca.

CTV's extensive live coverage of SUPER BOWL XLVIII from MetLife Stadium in East Rutherford, N.J. airs live nationally on Sunday, Feb. 2 beginning at 12 noon ET, with six-and-a-half consecutive hours of pre-game programming (see below for details; visit CTV.ca to confirm local broadcast times).

In addition, RDS has live French-language coverage of SUPER BOWL XLVIII beginning at 5 p.m. ET. Radio coverage is also available on TSN Radio stations across the country and nationally online at TSN.ca/Radio.

Last year's SUPER BOWL broadcast on CTV and RDS was the most-watched broadcast of the year in Canada with a combined television audience of 7.38 million viewers.

Mobile coverage of SUPER BOWL XLVIII is available exclusively on Bell Mobile TV.

Sponsors and Advertising
Each year, the SUPER BOWL ranks as the single hottest property for Canadian advertisers, and SUPER BOWL XLVIII is no exception with CTV exceeding all sales objectives.

Labatt Breweries of Canada returns as presenting sponsor of the SUPER BOWL on CTV, with Ford of Canada, McDonalds Restaurants of Canada, and Nissan Canada all returning as quarter sponsors.

Key advertisers for CTV's SUPER BOWL XLVIII coverage also include Bell, Bank of Montreal, Disney, H&R Block, H&M, Kia, Mazda, Petro Canada brand, SunCor, Telus, and Wonderful Pistachios, among others.

Bell Media Promotional Campaign
Bell Media will leverage the SUPER BOWL as television's premier promotional outlet with a wide range of never-seen-before on-air creative for its marquee programming. Viewers can expect to see new creative supporting THE OSCARS®, MASTERCHEF CANADA, and SPUN OUT on CTV, the Space original series ORPHAN BLACK, TRADECENTRE and THE MASTERS on TSN, plus the new slate of NFL games coming to Bell Media next season.

All original promotions were created in-house by the award-winning Bell Media Agency.

Broadcast Team
The SUPER BOWL XLVIII broadcast team is led by NFL on FOX play-by-play Joe Buck, who is calling his fourth SUPER BOWL alongside analyst and Pro Football Hall of Famer Troy Aikman. Joining them are sideline reporters Pam Oliver, Erin Andrews, and rules analyst Mike Pereira, who will be in the booth to offer insight into controversial plays and penalties.

During halftime, the Pepsi Super Bowl XLVIII Halftime Show, features Grammy® Award winner Bruno Mars performing with the legendary Red Hot Chili Peppers.

TSN sets up the NFL's grandest stage on SPORTSCENTRE, Canada's #1 sports news and information show. Beginning today and continuing through to SUPER BOWL Sunday, SPORTSCENTRE will feature daily reports from Rod Smith, analysts Chris Schultz and Jesse Palmer, and reporter Farhan Lalji, who are all in East Rutherford.

All this week, SPORTSCENTRE will also feature SUPER BOWL-themed Top 10 countdowns and a series of SUPER BOWL essays written and narrated by the National Post's Bruce Arthur.

Also on site at SUPER BOWL XLVIII are TSN Radio 1050 Toronto host Dave Naylor, as well as TSN Radio 1290 Winnipeg hosts Gary Lawless and Andrew 'Hustler' Paterson and TEAM 1040 host Bob "The Moj" Marjanovich.  Beginning Wednesday, TSN DRIVE WITH DAVE NAYLOR on TSN 1050, HUSTLER AND LAWLESS on TSN 1290, and BOB "THE MOJ" MARJANOVICH on TEAM 1040, will each be broadcast live from Radio Row.

Leading up to the big game, all TSN Radio stations will deliver SUPER BOWL news and analysis from TSN's best-in-class team of football Insiders and experts.

SUPER BOWL SUNDAY Programming on CTV and TSN
Chris Berman hosts a special four-hour edition of ESPN's popular pre-game show with analysts Cris Carter, Mike Ditka, Tom Jackson, Keyshawn Johnson, and NFL Insiders Chris Mortensen and Adam Schefter in New York City's Herald Square, while Suzy Kolber, Trent Dilfer, Ray Lewis, and Steve Young will join the show from MetLife Stadium. Reporters Ed Werder, Sal Paolantonio, and Josina Anderson will also contribute live updates.

Produced by Emmy Award-winning NFL Films and narrated by Andre Braugher, ROAD TO THE SUPER BOWL features an inside look at the most unforgettable moments, greatest performances and most dominant teams of the 2013 NFL season. From opening kickoff in Week 1 to the AFC and NFC Championship Games, ROAD TO THE SUPER BOWL captures the best of more than 100 players and coaches wired for sound, accented by NFL Films' classic slow-motion footage.

Produced by NFL Films, FOOTBALL AMERICA: OUR STORIES is the culmination of a season-long project built around the single question: "Why do we love football?" NFL Films gathered thousands of answers from fans across all walks of life, including familiar faces such as Whoopi Goldberg, LL Cool J, and Joe Montana. FOOTBALL AMERICA: OUR STORIES, narrated by Forest Whitaker, explores those answers and celebrates the five winners of a once-in-a-lifetime trip to the Super Bowl.

As co-hosts of America's highest-rated and most-watched NFL pregame show for 20 straight seasons, NFL on FOX's Terry Bradshaw and Curt Menefee are joined by analysts Howie Long, Michael Strahan, Jimmy Johnson, NFL Insider Jay Glazer and rules analyst Mike Pereira to take viewers to SUPER BOWL kickoff. The SUPER BOWL XLVIII broadcast team of Joe Buck, Troy Aikman, Pam Oliver, and Erin Andrews also contribute pre-game reports. The pre-game show also features Michael Strahan and Charissa Thompson chatting with celebrities as they arrive on the red carpet for the big game.

Joe Buck and Troy Aikman call SUPER BOWL XLVIII with reporting by Pam Oliver and Erin Andrews.

10 p.m. ET (approximately) - MASTERCHEF CANADA (CTV)
The third and first elimination episode of MASTERCHEF CANADA airs immediately following SUPER BOWL XLVIII. In this episode, the Top 16 home cooks enter the MASTERCHEF CANADA kitchen for the first time and face their first Mystery Box Challenge. A classic and highly versatile ingredient sends them in both sweet and savoury directions. The winner of the Mystery Box gets a huge advantage in the Elimination Challenge choosing between the judges' favourite ingredients from the Canadian land, sea, and air. A shocking elimination reminds the home cooks that they are only as good as their last dish.

SPORTSCENTRE's Rod Smith is joined by analysts Chris Schultz and Jesse Palmer live on the field at MetLife Stadium to deliver post-game reaction.

11:30 p.m. ET - NFL PRIMETIME (TSN)
Host Trey Wingo and NFL analysts Tim Hasselbeck and Merril Hoge break down SUPER BOWL XLVIII.


NFL on Bell Media
The 2013-14 NFL season is the final year before the recently announced multi-year extension of Bell Media and the National Football League's broadcast partnership that brings the 4 p.m. Sunday package to CTV and TSN for the first time, allowing for a full day of Sunday NFL programming on Bell Media channels in addition to the existing agreement for primetime games on TSN.

#CTV and #SB48


About CTV
CTV is Canada's #1 private broadcaster. Featuring a wide range of quality news, sports, information, and entertainment programming, CTV has been Canada's most-watched television network for the past 12 years in a row. CTV is a division of Bell Media, Canada's premier multimedia company with leading assets in television, radio, digital, and Out-of-Home. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada's largest communications company. More information about CTV can be found on the network's website at CTV.ca.

Source: BBM Canada

For electronic measurement data that dates back to 1994. Audiences prior to August 31, 2009 are based on BBM Nielsen Media Research Mark II meters.