'Cubby' Cashes in for Children's Cancer Research

Kay Jewelers' 'Cubby' Bear Raises $1 million for St. Jude Children's

Research Hospital(R)



Apr 13, 2001, 01:00 ET from St. Jude Children's Research Hospital

    MEMPHIS, Tenn., April 13 /PRNewswire/ -- He's cute and cuddly.  But
 "Cubby" isn't your average teddy bear.  He's helped national retailer Kay
 Jewelers raise $1 million for St. Jude Children's Research Hospital.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/20010413/CHFFNS1 )
     On Thursday, April 12, Kay Jewelers' managers and executives presented St.
 Jude with a check for $650,000 -- the amount of money recently raised through
 the sale of "Cubby."  Combined with last year's $350,000 donation, "Cubby" has
 now raised $1 million for the world-renowned hospital.
     "Cubby" was available for $9.95 during the holiday season at Kay Jewelers.
 All profits, more than $3 from each sale, came directly to the hospital.  The
 company sold nearly twice as many bears in 2000-more than 160,000 bears in
 just 54 days.
     "We asked our store managers to show people how to hug this bear and it
 flew off the shelves," said Terry Burman, company chairman and CEO.
 "'Cubby's' charm and cause captured the hearts of our customers."
     Now that $1 million has been raised for St. Jude, Kay Jewelers is edging
 closer to its long-term goal, a $1.5 million endowment of the hospital's Solid
 Tumor Clinic.  The contribution will assist in the development of treatments
 to increase cure rates for tumors in the bone, brains and eyes of children.
     "St. Jude is extremely appreciative of the support of Kay Jewelers," said
 Richard Shadyac, national executive director of ALSAC/St. Jude, the hospital's
 fund-raising arm.  "The company's generous contributions help make possible
 our hospital's life-saving work."
     St. Jude Children's Research Hospital, in Memphis, Tenn., was founded by
 the late entertainer Danny Thomas.  The hospital is an internationally
 recognized biomedical research center dedicated to finding cures for
 catastrophic diseases of childhood.  The hospital's work is supported through
 funds raised by the American Lebanese Syrian Associated Charities (ALSAC).
 All St. Jude patients are treated regardless of their ability to pay.  ALSAC
 covers all costs of treatment beyond those reimbursed by third party insurers,
 and total costs for families who have no insurance.  For more information,
 please visit www.stjude.org.
     Kay Jewelers has more than 665 stores nationwide.  Its parent company,
 Akron, Ohio-based Sterling Jewelers Inc., operates more than 1,000 stores in
 45 states and employs more than 8,200 people.  Sterling Jewelers Inc., is the
 U.S. subsidiary of the London-based Signet Group plc, making it part of the
 largest specialty retail jewelry organization in the world.
 
 

SOURCE St. Jude Children's Research Hospital
    MEMPHIS, Tenn., April 13 /PRNewswire/ -- He's cute and cuddly.  But
 "Cubby" isn't your average teddy bear.  He's helped national retailer Kay
 Jewelers raise $1 million for St. Jude Children's Research Hospital.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/20010413/CHFFNS1 )
     On Thursday, April 12, Kay Jewelers' managers and executives presented St.
 Jude with a check for $650,000 -- the amount of money recently raised through
 the sale of "Cubby."  Combined with last year's $350,000 donation, "Cubby" has
 now raised $1 million for the world-renowned hospital.
     "Cubby" was available for $9.95 during the holiday season at Kay Jewelers.
 All profits, more than $3 from each sale, came directly to the hospital.  The
 company sold nearly twice as many bears in 2000-more than 160,000 bears in
 just 54 days.
     "We asked our store managers to show people how to hug this bear and it
 flew off the shelves," said Terry Burman, company chairman and CEO.
 "'Cubby's' charm and cause captured the hearts of our customers."
     Now that $1 million has been raised for St. Jude, Kay Jewelers is edging
 closer to its long-term goal, a $1.5 million endowment of the hospital's Solid
 Tumor Clinic.  The contribution will assist in the development of treatments
 to increase cure rates for tumors in the bone, brains and eyes of children.
     "St. Jude is extremely appreciative of the support of Kay Jewelers," said
 Richard Shadyac, national executive director of ALSAC/St. Jude, the hospital's
 fund-raising arm.  "The company's generous contributions help make possible
 our hospital's life-saving work."
     St. Jude Children's Research Hospital, in Memphis, Tenn., was founded by
 the late entertainer Danny Thomas.  The hospital is an internationally
 recognized biomedical research center dedicated to finding cures for
 catastrophic diseases of childhood.  The hospital's work is supported through
 funds raised by the American Lebanese Syrian Associated Charities (ALSAC).
 All St. Jude patients are treated regardless of their ability to pay.  ALSAC
 covers all costs of treatment beyond those reimbursed by third party insurers,
 and total costs for families who have no insurance.  For more information,
 please visit www.stjude.org.
     Kay Jewelers has more than 665 stores nationwide.  Its parent company,
 Akron, Ohio-based Sterling Jewelers Inc., operates more than 1,000 stores in
 45 states and employs more than 8,200 people.  Sterling Jewelers Inc., is the
 U.S. subsidiary of the London-based Signet Group plc, making it part of the
 largest specialty retail jewelry organization in the world.
 
 SOURCE  St. Jude Children's Research Hospital