CultureWorx CEO: 'Big Brother Was Wrong'

Performance Management Software Company's 'Operating System for Human

Behavior' Proves Orwell's Novel Had The Wrong Idea About Managing People



Apr 13, 2001, 01:00 ET from CultureWorx

    MOUNT PROSPECT, Ill., April 13 /PRNewswire/ -- In George Orwell's
 legendary novel 1984, the oppressive government known as "Big Brother" uses
 negative, immediate and certain consequences to completely control the
 behaviors, thoughts and feelings of the citizens.  Big Brother not only wanted
 people to obey, it wanted them to like it too.
     Bruce Moeller, President and CEO of CultureWorx, a behavior-based
 Performance Management software company, says, "Big Brother was wrong."
     "Positive, immediate and certain consequences are the most effective means
 of getting people to do what you want, when you want and like it too,"
 stresses Moeller.  "And any manager today who follows an 'Orwellian' approach
 is in for a lot of hard work and limited success."
     CultureWorx combines proven behavior science principles with the latest
 technology to provide an "Operating System for Human Behavior."  The key
 scientific principle engaged in the solution is the fact that when people
 receive positive, immediate and certain consequences for their behaviors and
 activities, they will sustain repetition of those behaviors consistently.
     "Positive, immediate and certain consequences are 100% effective as a
 directing and motivating factor when applied properly," explains Moeller.  "We
 call our software an 'operating system for human behavior' because, like an
 operating system in your computer, it delivers reliable, predictable and
 sustainable results through the use of consequences," Moeller explains.
     CultureWorx empowers managers to provide immediate and certain
 consequences for behaviors and activities on a daily basis.  This encourages
 the workforce and affiliates of the organization, such as partners and
 vendors, to concentrate on those behaviors and tasks that drive toward
 achieving corporate objectives.
     Through the CultureWorx "operating system," employees receive timely,
 accurate direction on objectives, expectations and appropriate action.
 Managers receive continual feedback enabling them to evaluate performance and
 assess progress immediately.  An employee's pay can be based upon the same
 performance record, rising and falling each month within a pre-determined
 range.  This performance-linked compensation exerts real control over a
 company's direction, and fosters the productive culture managers are paid to
 create.  CultureWorx is working on a "performance stock ticker" feature that
 translates personal performance into a tangible value for the company,
 allowing managers and employees to track their value against the
 organization's workforce market.
     "It's corporate America's version of the 'Thought Police'," jokes Moeller,
 referring to the organization in 1984 that patrolled and coerced the citizenry
 to do Big Brother's bidding.  "There's a big difference, though.  Our software
 is used to apply positive consequences.  The software can apply negative
 consequences but we don't recommend going that route.   Consequences can be
 anything from recognition to pay for performance, using the 'performance stock
 ticker.'  Consequences also could be merchandise and travel.  It's up to the
 client."
     Positive, immediate and certain consequences shape corporate culture
 quickly with lasting results.  "Many companies have increasing customer
 satisfaction as an enterprise-wide goal," Moeller explains.  "But what does
 this mean to the person who drives a forklift in the warehouse?  Well, the
 CultureWorx operating system identifies activities that increase customer
 satisfaction and communicates them directly to the forklift operator.  For
 example, stacking crates properly prevents damage and assures the customer
 receives quality materials that won't be rejected or returned.  Through
 CultureWorx, the forklift operator can receive daily reinforcement for every
 properly stacked crate.  No method creates a customer-focused employee
 faster."
     "Big Brother crushed individual talent in favor of its own agenda," smiles
 Moeller.  "CultureWorx creates a win-win situation for companies and their
 employees.  Workers see what it takes to increase their own value, and
 managers reap better profits as a result of an invigorated workforce.  The
 organizational culture becomes what every CEO wants.  Employees take control
 of their jobs, focusing activities that increase their value and the company's
 bottom line."
 
     About CultureWorx:
     Mount Prospect, Illinois-based CultureWorx is a leading-edge provider of
 behavior-based Performance Management software solutions.  The company's
 technology empowers managers to provide positive, immediate and certain
 consequences for behaviors and activities that drive the execution of
 corporate strategy.  The result is real-time performance management that stops
 unproductive activities, focuses initiative and motivates people to repeat the
 behaviors and activities that achieve company goals.  CultureWorx invigorates
 the workforce and helps create and sustain high-performance companies.
 Additional information is available on the Web at http://www.cultureworx.com
 or by calling Eric Webb at (847) 437-4433 x123.
 
     CONTACT:  Eric Webb of Cultureworx, 847-437-4433 ext. 123, or fax
 847-437-9903, or eric.webb@cultureworx.com , or Bob Dirkes of Tech Image Ltd.,
 847-632-0040 ext. 237, or fax 847-632-1841, or bob.dirkes@techimage.com .
 
 

SOURCE CultureWorx
    MOUNT PROSPECT, Ill., April 13 /PRNewswire/ -- In George Orwell's
 legendary novel 1984, the oppressive government known as "Big Brother" uses
 negative, immediate and certain consequences to completely control the
 behaviors, thoughts and feelings of the citizens.  Big Brother not only wanted
 people to obey, it wanted them to like it too.
     Bruce Moeller, President and CEO of CultureWorx, a behavior-based
 Performance Management software company, says, "Big Brother was wrong."
     "Positive, immediate and certain consequences are the most effective means
 of getting people to do what you want, when you want and like it too,"
 stresses Moeller.  "And any manager today who follows an 'Orwellian' approach
 is in for a lot of hard work and limited success."
     CultureWorx combines proven behavior science principles with the latest
 technology to provide an "Operating System for Human Behavior."  The key
 scientific principle engaged in the solution is the fact that when people
 receive positive, immediate and certain consequences for their behaviors and
 activities, they will sustain repetition of those behaviors consistently.
     "Positive, immediate and certain consequences are 100% effective as a
 directing and motivating factor when applied properly," explains Moeller.  "We
 call our software an 'operating system for human behavior' because, like an
 operating system in your computer, it delivers reliable, predictable and
 sustainable results through the use of consequences," Moeller explains.
     CultureWorx empowers managers to provide immediate and certain
 consequences for behaviors and activities on a daily basis.  This encourages
 the workforce and affiliates of the organization, such as partners and
 vendors, to concentrate on those behaviors and tasks that drive toward
 achieving corporate objectives.
     Through the CultureWorx "operating system," employees receive timely,
 accurate direction on objectives, expectations and appropriate action.
 Managers receive continual feedback enabling them to evaluate performance and
 assess progress immediately.  An employee's pay can be based upon the same
 performance record, rising and falling each month within a pre-determined
 range.  This performance-linked compensation exerts real control over a
 company's direction, and fosters the productive culture managers are paid to
 create.  CultureWorx is working on a "performance stock ticker" feature that
 translates personal performance into a tangible value for the company,
 allowing managers and employees to track their value against the
 organization's workforce market.
     "It's corporate America's version of the 'Thought Police'," jokes Moeller,
 referring to the organization in 1984 that patrolled and coerced the citizenry
 to do Big Brother's bidding.  "There's a big difference, though.  Our software
 is used to apply positive consequences.  The software can apply negative
 consequences but we don't recommend going that route.   Consequences can be
 anything from recognition to pay for performance, using the 'performance stock
 ticker.'  Consequences also could be merchandise and travel.  It's up to the
 client."
     Positive, immediate and certain consequences shape corporate culture
 quickly with lasting results.  "Many companies have increasing customer
 satisfaction as an enterprise-wide goal," Moeller explains.  "But what does
 this mean to the person who drives a forklift in the warehouse?  Well, the
 CultureWorx operating system identifies activities that increase customer
 satisfaction and communicates them directly to the forklift operator.  For
 example, stacking crates properly prevents damage and assures the customer
 receives quality materials that won't be rejected or returned.  Through
 CultureWorx, the forklift operator can receive daily reinforcement for every
 properly stacked crate.  No method creates a customer-focused employee
 faster."
     "Big Brother crushed individual talent in favor of its own agenda," smiles
 Moeller.  "CultureWorx creates a win-win situation for companies and their
 employees.  Workers see what it takes to increase their own value, and
 managers reap better profits as a result of an invigorated workforce.  The
 organizational culture becomes what every CEO wants.  Employees take control
 of their jobs, focusing activities that increase their value and the company's
 bottom line."
 
     About CultureWorx:
     Mount Prospect, Illinois-based CultureWorx is a leading-edge provider of
 behavior-based Performance Management software solutions.  The company's
 technology empowers managers to provide positive, immediate and certain
 consequences for behaviors and activities that drive the execution of
 corporate strategy.  The result is real-time performance management that stops
 unproductive activities, focuses initiative and motivates people to repeat the
 behaviors and activities that achieve company goals.  CultureWorx invigorates
 the workforce and helps create and sustain high-performance companies.
 Additional information is available on the Web at http://www.cultureworx.com
 or by calling Eric Webb at (847) 437-4433 x123.
 
     CONTACT:  Eric Webb of Cultureworx, 847-437-4433 ext. 123, or fax
 847-437-9903, or eric.webb@cultureworx.com , or Bob Dirkes of Tech Image Ltd.,
 847-632-0040 ext. 237, or fax 847-632-1841, or bob.dirkes@techimage.com .
 
 SOURCE  CultureWorx