CUPS Frozen Yogurt to Open Second New Jersey Location in East Hanover on October 21

First 100 customers on Opening Day will receive a $10 CUPS gift card

Oct 18, 2011, 09:30 ET from CUPS Frozen Yogurt

EAST HANOVER, N.J., Oct. 18, 2011 /PRNewswire/ -- CUPS Frozen Yogurt, the beach-themed self-serve fro-yo concept, is opening its second location at 11 am on Friday, October 21 at 364 State Route 10 in East Hanover, New Jersey.

To celebrate the grand opening, the first 100 customers will receive a $10 CUPS gift card.  Additionally, CUPS Facebook fans ( can download and print out a coupon for free four ounces to be redeemed at the new East Hanover location. The coupon is good from October 21-28.

"After opening our first location in Clifton last year, we've had lots of requests from our customers to open a CUPS location in the East Hanover area." said Rick Barbrick, President and COO of The Briad Group, and CUPS co-founder. "We are glad to be in East Hanover now and hope to bring more CUPS locations throughout the Tri-State area."

Since opening in November last year, CUPS has taken the Tri-State area by storm becoming the local hot spot for teenagers and adults alike who make their own fro-yo concoctions choosing from 24 yogurt flavors and over 50 different toppings and three sauces.

CUPS, however, is much more than great frozen yogurt.  According to Barbrick, CUPS was designed around the experience.  "It's more of a nightclub kind of experience. We have loud dance music with lighting and murals that give us a little bit of an edge, a little bit of a vibe versus a normal yogurt bar or ice cream shop."

The East Hanover CUPS will be open from 11 am to 10:30 pm, Sunday through Thursday and from 11 am to midnight on Friday and Saturday. For more information, call 973-386-0702 or visit

About CUPS Frozen Yogurt:

Marry the beach party and bikinis with 21st century contemporary and you have CUPS Frozen Yogurt.  This fun loving environment takes you back to the yellow polka dot bikini and beach party theme with a play on "cups" in a slightly suggestive, irreverent, yet modern way.

Guests are charged by the ounce so no matter how you fill your "Cups," you will always get a tasty treat at a great deal.

CUPS frozen yogurt products are Kosher certified by KOAOA Kosher and are made with live and active cultures, so they're good for you too.

SOURCE CUPS Frozen Yogurt