Custom Design Mother's Day Gifts; Fingerhut Offers Unique Service to Visitors

Apr 17, 2001, 01:00 ET from Fingerhut Companies, Inc.

    MINNEAPOLIS, April 17 /PRNewswire/ -- Shopping for jewelry for Mother's
 Day can be simple with the "Design Your Own Ring(SM)" center at Fingerhut.com.
 A customized family or gemstone ring can be designed as a gift that is unique
 and special.
     The "Design Your Own Ring(SM)" center guides you through different design
 choices from band style and color, stone size and shape, and color/clarity.
 The design choices made are reflected in a graphic that allows an alternate
 view and close up view of the ring.  The cost of the ring is updated with
 every design choice made.  Costs range from as low as $80 for gemstone rings
 up to $5,000 for precious stones.
     Another benefit of the site is visitors can name their design and save it
 under an online "jewelry box."  Customers can also e-mail siblings or fathers
 their ring creation for their input on Mother's gift.  It can take four to six
 weeks for shipment as rings are individually crafted to the customers' exact
 specifications.  In addition, shoppers have a 30-day home trial of every ring
 purchase.
     The design center is great for families who want to create a unique gift
 their mother will treasure.  It is also beneficial for mothers who may want to
 e-mail their families some hints for Mother's Day gifts.
     Custom designed Mother's Day rings can be complemented with a bouquet of
 flowers or a dozen roses that can be conveniently ordered on Fingerhut.com at
 the PC Flowers & Gifts(R) center.  Costs for floral bouquets range from $40 to
 more than $100 with additional handling charges.  Customers can avoid jewelry
 stores and floral shops this Mother's Day and buy gifts online at
 http://www.Fingerhut.com
     Fingerhut Companies, Inc. is a leading database marketing company selling
 a broad range of products and services direct-to-the-consumer through
 catalogs, direct marketing and the Internet.  The company is a wholly owned
 subsidiary of Federated Department Stores, Inc. (NYSE:   FD).  Based in
 Minnetonka, Minn., Fingerhut is the second largest consumer cataloger in the
 country.  In addition to the Fingerhut catalog, the company publishes Figi's,
 Old Pueblo Traders, Bedford Fair, Willow Ridge, Brownstone Studio, Lew Magram
 and Popular Club.  Fingerhut can also be found on the Internet at
 http://www.fingerhut.com and http://www.fingerhut.com/espanol
 
 

SOURCE Fingerhut Companies, Inc.
    MINNEAPOLIS, April 17 /PRNewswire/ -- Shopping for jewelry for Mother's
 Day can be simple with the "Design Your Own Ring(SM)" center at Fingerhut.com.
 A customized family or gemstone ring can be designed as a gift that is unique
 and special.
     The "Design Your Own Ring(SM)" center guides you through different design
 choices from band style and color, stone size and shape, and color/clarity.
 The design choices made are reflected in a graphic that allows an alternate
 view and close up view of the ring.  The cost of the ring is updated with
 every design choice made.  Costs range from as low as $80 for gemstone rings
 up to $5,000 for precious stones.
     Another benefit of the site is visitors can name their design and save it
 under an online "jewelry box."  Customers can also e-mail siblings or fathers
 their ring creation for their input on Mother's gift.  It can take four to six
 weeks for shipment as rings are individually crafted to the customers' exact
 specifications.  In addition, shoppers have a 30-day home trial of every ring
 purchase.
     The design center is great for families who want to create a unique gift
 their mother will treasure.  It is also beneficial for mothers who may want to
 e-mail their families some hints for Mother's Day gifts.
     Custom designed Mother's Day rings can be complemented with a bouquet of
 flowers or a dozen roses that can be conveniently ordered on Fingerhut.com at
 the PC Flowers & Gifts(R) center.  Costs for floral bouquets range from $40 to
 more than $100 with additional handling charges.  Customers can avoid jewelry
 stores and floral shops this Mother's Day and buy gifts online at
 http://www.Fingerhut.com
     Fingerhut Companies, Inc. is a leading database marketing company selling
 a broad range of products and services direct-to-the-consumer through
 catalogs, direct marketing and the Internet.  The company is a wholly owned
 subsidiary of Federated Department Stores, Inc. (NYSE:   FD).  Based in
 Minnetonka, Minn., Fingerhut is the second largest consumer cataloger in the
 country.  In addition to the Fingerhut catalog, the company publishes Figi's,
 Old Pueblo Traders, Bedford Fair, Willow Ridge, Brownstone Studio, Lew Magram
 and Popular Club.  Fingerhut can also be found on the Internet at
 http://www.fingerhut.com and http://www.fingerhut.com/espanol
 
 SOURCE  Fingerhut Companies, Inc.