Customer Communications Group Gets 'Wild 'N' Crazy' With Spencer Gifts; CCG Selected to Refine Customer Loyalty Program

Apr 27, 2001, 01:00 ET from Customer Communications Group

    DENVER, April 27 /PRNewswire/ -- Customer Communications Group (CCG) is
 using its extensive retail-client experience to enhance the Wild 'N' Crazy(TM)
 Club, a customer loyalty club for specialty merchant Spencer Gifts, Inc.
     "Loyal customers try more, buy more, spend more, and talk more about their
 positive experience than do fair-weather customers," said Sandra Gudat,
 president and CEO of Customer Communications Group. "CCG will be helping
 Spencer Gifts enhance and retain the strong customer relationships it has
 worked hard to build -- and reward those customers for their loyalty."
     Operating www.spencergifts.com and 700 retail stores throughout the United
 States, Canada and the United Kingdom, Spencer Gifts plans to meet the
 changing needs of its best customers through club promotions, rewards and
 previews of the newest products.
     CCG will be conducting primary research with Spencer's customers to
 evaluate the awareness, understanding and value of the Wild 'N' Crazy Club.
 Previously working with companies like Dillard's, Pier 1 Imports and Kohl's
 Department Stores, CCG will apply their expertise to Spencer's to help them
 determine the right mix of rewards and communication that will make their
 program appealing, driving sales and ROI.
 
     About Spencer Gifts
     Spencer Gifts, Inc., is a premier retail specialty gift chain specializing
 in unique, trendy, fad-based merchandise that was a founded in 1947 as a
 catalog company specializing in gadgets.  It has grown to a 700 retail store
 chain throughout the United States, Canada and the United Kingdom under the
 names Spencer Gifts, DAPY, GLOW!, Universal Studio stores and Spirit Halloween
 Superstores.  Spencer Gifts also operates an e-commerce site at
 www.spencergifts.com.  Spencer Gifts is a unit of Universal Studios
 (www.universal studios.com), a part of CANAL+, the TV and Film division of
 Vivendi Universal, a new global leader in media and communications.
 
     About Customer Communications Group
     Customer Communications Group (CCG) pioneered the concept of relationship
 marketing more than 20 years ago and continues to prove its leadership
 position by delivering results that can increase sales 8 percent to 15 percent
 and generate 200 percent to 400 percent ROI.
     As a full-service marketing agency, CCG offers expertise in strategic
 consulting, data-driven research, creative communication and multimedia
 solutions ranging from print production to Web development.  CCG also offers
 creative and production services for newsletters, magazines, collateral
 materials, fax-back systems, e-mail and direct marketing communications that
 support cross-sell, upsell, customer retention and reactivation efforts.
     Implementing profitable programs for Fortune 1000 clients in industries
 including retail, financial and telecommunications, CCG clients have included
 Nordstrom, Pier 1 Imports, IBM, Citibank, Wells Fargo, Mellon Bank, and Tommy
 Hilfiger.
     For more information about Customer Communications Group, visit
 www.customer.com or contact Sandra Gudat, president of Customer Communications
 Group, 12600 W. Cedar Drive, Denver, CO 80228; (303) 986-3000; (800) 525-0313;
 Fax (303) 989-4805; or sandra@customer.com.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X44654119
 
 

SOURCE Customer Communications Group
    DENVER, April 27 /PRNewswire/ -- Customer Communications Group (CCG) is
 using its extensive retail-client experience to enhance the Wild 'N' Crazy(TM)
 Club, a customer loyalty club for specialty merchant Spencer Gifts, Inc.
     "Loyal customers try more, buy more, spend more, and talk more about their
 positive experience than do fair-weather customers," said Sandra Gudat,
 president and CEO of Customer Communications Group. "CCG will be helping
 Spencer Gifts enhance and retain the strong customer relationships it has
 worked hard to build -- and reward those customers for their loyalty."
     Operating www.spencergifts.com and 700 retail stores throughout the United
 States, Canada and the United Kingdom, Spencer Gifts plans to meet the
 changing needs of its best customers through club promotions, rewards and
 previews of the newest products.
     CCG will be conducting primary research with Spencer's customers to
 evaluate the awareness, understanding and value of the Wild 'N' Crazy Club.
 Previously working with companies like Dillard's, Pier 1 Imports and Kohl's
 Department Stores, CCG will apply their expertise to Spencer's to help them
 determine the right mix of rewards and communication that will make their
 program appealing, driving sales and ROI.
 
     About Spencer Gifts
     Spencer Gifts, Inc., is a premier retail specialty gift chain specializing
 in unique, trendy, fad-based merchandise that was a founded in 1947 as a
 catalog company specializing in gadgets.  It has grown to a 700 retail store
 chain throughout the United States, Canada and the United Kingdom under the
 names Spencer Gifts, DAPY, GLOW!, Universal Studio stores and Spirit Halloween
 Superstores.  Spencer Gifts also operates an e-commerce site at
 www.spencergifts.com.  Spencer Gifts is a unit of Universal Studios
 (www.universal studios.com), a part of CANAL+, the TV and Film division of
 Vivendi Universal, a new global leader in media and communications.
 
     About Customer Communications Group
     Customer Communications Group (CCG) pioneered the concept of relationship
 marketing more than 20 years ago and continues to prove its leadership
 position by delivering results that can increase sales 8 percent to 15 percent
 and generate 200 percent to 400 percent ROI.
     As a full-service marketing agency, CCG offers expertise in strategic
 consulting, data-driven research, creative communication and multimedia
 solutions ranging from print production to Web development.  CCG also offers
 creative and production services for newsletters, magazines, collateral
 materials, fax-back systems, e-mail and direct marketing communications that
 support cross-sell, upsell, customer retention and reactivation efforts.
     Implementing profitable programs for Fortune 1000 clients in industries
 including retail, financial and telecommunications, CCG clients have included
 Nordstrom, Pier 1 Imports, IBM, Citibank, Wells Fargo, Mellon Bank, and Tommy
 Hilfiger.
     For more information about Customer Communications Group, visit
 www.customer.com or contact Sandra Gudat, president of Customer Communications
 Group, 12600 W. Cedar Drive, Denver, CO 80228; (303) 986-3000; (800) 525-0313;
 Fax (303) 989-4805; or sandra@customer.com.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X44654119
 
 SOURCE  Customer Communications Group