Customized Land Rover Defenders Seat 18 For Busch Gardens' 'Rhino Rally' Adventure

Theme Park's Visitors Will Journey By Land Rover

To View Exotic African Wildlife



Apr 11, 2001, 01:00 ET from Land Rover North America, Inc.

    NEW YORK, April 11 /PRNewswire/ -- Beginning April 30, visitors to Busch
 Gardens Tampa Bay in Tampa, Fla. will be able to climb aboard special, 18-seat
 Land Rover Defender 110s for "Rhino Rally," billed as the world's boldest off-
 road safari and wild-river adventure.  The fully-operating, customized Land
 Rovers will take guests on an innovative tour through 16 acres of the park's
 world-renowned "Serengeti Plain," giving them a close-up look at free-roaming
 rhinoceroses, elephants, Cape buffalo, crocodiles, zebra, flamingoes and other
 exotic African species.
     (Photo:  NewsCom:  http://www.newscom.com/cgi-bin/prnh/20010411/DCW037 )
     "Land Rovers have been universal symbols for off-road adventure and safari
 for over 50 years," said Howard Mosher, president and CEO of Land Rover North
 America, Inc.  "These fully-operating Defender 110s, customized in-house by
 Land Rover, will add greatly to the authenticity and excitement of the Busch
 Gardens 'Rhino Rally' experience.  We're proud to be an integral part of the
 adventure."
     Rhino Rally is an eight-minute or longer, two-part adventure ride that
 lets up to 17 guests view more than 100 exotic African animals in an on-land
 safari -- that is, before their Land Rover Defender is swept away in a raging
 flash of whitewater from which it must "escape."
     "Rhino Rally cannot be compared to any other attraction in the global
 theme park industry," said Mark Rose, vice president of design and engineering
 for Busch Gardens Tampa Bay.  "The up-close animal experiences, coupled with
 the Land Rover journey and surprise elements, including a water ride, make
 Rhino Rally the most innovative attraction in the world."
     The working Land Rover Defenders used in the Rhino Rally are modified
 extensively to seat up to 17 passengers and one driver.  Their 110-inch
 wheelbases have been stretched to 147 inches to accommodate the passengers.
 Four roof-mounted fog lamps illuminate the terrain of the park's "Serengeti
 Plain."  A full complement of off-road equipment, including spare tires, a
 tire jack, ladders and full brush bars add to the authenticity of the
 vehicles.
     Snorkels -- elevated air intake mounts attached to many Land Rovers used
 in extreme off-road adventures -- allow the vehicle's engine to take in air
 during the wild-river portion of the Rhino Rally adventure.  The Defender
 vehicles, of which 16 were built for Busch Gardens Tampa Bay's Rhino Rally,
 were manufactured in the United Kingdom by Land Rover and modified in-house by
 Land Rover Special Vehicles, an operation that builds specialty one-off and
 fleet vehicles for individuals and government organizations, including
 militaries.
     Complete Rhino Rally information, including ride and animal facts, bit
 streaming animation and video can be found at http://www.rhinorally.com .
     Since it opened in March 1959, Busch Gardens Tampa Bay has been a pioneer
 in wildlife conservation and preservation.  More than two dozen endangered and
 threatened exotic species from around the world reside at the park.  In 1965
 it became the world's first zoo featuring free-roaming herds of majestic
 African species.  Busch Gardens Tampa Bay is one of the Anheuser Busch
 Adventure Parks.
 
     Land Rover North America, Inc., established in 1986, imports and
 distributes Range Rover and Discovery Series II vehicles manufactured for sale
 in the U.S. by Land Rover Group Limited in Solihull, England.  Land Rover's
 worldwide operations are wholly owned by Ford Motor Co., Dearborn, Mich.  For
 additional information about Land Rover, call 800-FINE-4WD or visit
 http://www.landrover.com .
 
 

SOURCE Land Rover North America, Inc.
    NEW YORK, April 11 /PRNewswire/ -- Beginning April 30, visitors to Busch
 Gardens Tampa Bay in Tampa, Fla. will be able to climb aboard special, 18-seat
 Land Rover Defender 110s for "Rhino Rally," billed as the world's boldest off-
 road safari and wild-river adventure.  The fully-operating, customized Land
 Rovers will take guests on an innovative tour through 16 acres of the park's
 world-renowned "Serengeti Plain," giving them a close-up look at free-roaming
 rhinoceroses, elephants, Cape buffalo, crocodiles, zebra, flamingoes and other
 exotic African species.
     (Photo:  NewsCom:  http://www.newscom.com/cgi-bin/prnh/20010411/DCW037 )
     "Land Rovers have been universal symbols for off-road adventure and safari
 for over 50 years," said Howard Mosher, president and CEO of Land Rover North
 America, Inc.  "These fully-operating Defender 110s, customized in-house by
 Land Rover, will add greatly to the authenticity and excitement of the Busch
 Gardens 'Rhino Rally' experience.  We're proud to be an integral part of the
 adventure."
     Rhino Rally is an eight-minute or longer, two-part adventure ride that
 lets up to 17 guests view more than 100 exotic African animals in an on-land
 safari -- that is, before their Land Rover Defender is swept away in a raging
 flash of whitewater from which it must "escape."
     "Rhino Rally cannot be compared to any other attraction in the global
 theme park industry," said Mark Rose, vice president of design and engineering
 for Busch Gardens Tampa Bay.  "The up-close animal experiences, coupled with
 the Land Rover journey and surprise elements, including a water ride, make
 Rhino Rally the most innovative attraction in the world."
     The working Land Rover Defenders used in the Rhino Rally are modified
 extensively to seat up to 17 passengers and one driver.  Their 110-inch
 wheelbases have been stretched to 147 inches to accommodate the passengers.
 Four roof-mounted fog lamps illuminate the terrain of the park's "Serengeti
 Plain."  A full complement of off-road equipment, including spare tires, a
 tire jack, ladders and full brush bars add to the authenticity of the
 vehicles.
     Snorkels -- elevated air intake mounts attached to many Land Rovers used
 in extreme off-road adventures -- allow the vehicle's engine to take in air
 during the wild-river portion of the Rhino Rally adventure.  The Defender
 vehicles, of which 16 were built for Busch Gardens Tampa Bay's Rhino Rally,
 were manufactured in the United Kingdom by Land Rover and modified in-house by
 Land Rover Special Vehicles, an operation that builds specialty one-off and
 fleet vehicles for individuals and government organizations, including
 militaries.
     Complete Rhino Rally information, including ride and animal facts, bit
 streaming animation and video can be found at http://www.rhinorally.com .
     Since it opened in March 1959, Busch Gardens Tampa Bay has been a pioneer
 in wildlife conservation and preservation.  More than two dozen endangered and
 threatened exotic species from around the world reside at the park.  In 1965
 it became the world's first zoo featuring free-roaming herds of majestic
 African species.  Busch Gardens Tampa Bay is one of the Anheuser Busch
 Adventure Parks.
 
     Land Rover North America, Inc., established in 1986, imports and
 distributes Range Rover and Discovery Series II vehicles manufactured for sale
 in the U.S. by Land Rover Group Limited in Solihull, England.  Land Rover's
 worldwide operations are wholly owned by Ford Motor Co., Dearborn, Mich.  For
 additional information about Land Rover, call 800-FINE-4WD or visit
 http://www.landrover.com .
 
 SOURCE  Land Rover North America, Inc.