CYBRA Partners With Life IT to Distribute MarkMagic and EdgeMagic in Europe and the UK

CYBRA Corporation names Life IT, a supplier of software, technology and IT support in the retail, banking, and manufacturing sectors, to distribute CYBRA's Auto-ID products in the European market.

Sep 27, 2011, 13:12 ET from CYBRA Corporation

YONKERS, N.Y., Sept. 27, 2011 /PRNewswire/ -- CYBRA Corporation (OTC BB: CYRP), the developer of award-winning MarkMagic™ Bar Code Labels, RFID Tags, Electronic Forms, Software, report writing and EdgeMagic® Integrated RFID Control Software, has appointed Life IT as a reseller and development partner. Life IT will resell CYBRA's product suite and integrate bar code and RFID technology for supply chain and warehouse management customers across the UK, Finland, Sweden, Holland and Germany. The IT supplier firm recently purchased PSS (Professional Software Solutions), a software distributor for IBM Mid-Range systems, in an effort to grow its customer base and expand its range of services. Life IT specializes in IBM business software for companies with 100 to 10,000 employees, and offers software solutions for all computing environments, with a special emphasis on the IBM System i, iSeries and AS/400 platforms. 

Headquartered in Wilmslow, UK, Life IT focuses on support and consultancy for key technologies within the IBM and Microsoft portfolio. As an IBM Premier Business Partner, Life IT extends its core System i & Domino services with IBM hardware and software licensing, renewals & replacement. Its  IBM Premier Business Partner status makes it particularly qualified to distribute MarkMagic and EdgeMagic software.

"We are excited to have Life IT join us as an international MarkMagic distributor," says Harold Brand, CYBRA's President. "We believe their strong presence in Europe, along with their deep understanding of the iSeries platform and their proven integration expertise will open up many new opportunities to expand the use of CYBRA's products in Europe and the UK."

"The acquisition means we will be able to offer everything a customer needs to implement identity technology including bar code scanners, RFID readers, printers, and bar code labels for a wide range of applications such as asset tracking, stock control, compliance, and time and attendance," explains Jill Sherratt, chief executive, Life IT.

MarkMagic customers in Europe and the UK include: McCormick Manufacturing, BOC Transhield, Alfred Dunhill, Kimberly Clark Ltd., Medisense, Parker Hannifin, Barlow Science, and NYK Logistics.

About CYBRA Corporation

CYBRA Corporation is a leader in bar code and RFID technology serving customers in a wide range of industries. Thousands of organizations worldwide rely on CYBRA's innovative solutions daily as the Auto-ID engine underlying their critical applications for retail compliance, shipping, inventory, warehouse management, in-plant printing and print and apply automation.

A GS1 Solution Provider and an IBM Business Partner since 1989, CYBRA develops solutions in partnership with Alien Technologies, Avery Dennison, Impinj, Motorola, Psion Teklogix, SATO, Zebra Technologies, and other leading printer, reader, and RFID tag manufacturers. CYBRA is represented by a network of value added resellers throughout the United States and sales and support offices overseas.

MarkMagic™ Bar Code Labels, RFID Tags and Forms Software empowers customers to design virtually any type of Auto-ID document — labels, forms, RFID tags, tickets, magnetic stripe plastic cards — and print them on hundreds of types of general and specialized printers from laser to thermal to automated applicators. MarkMagic has been selected as the Auto-ID print engine of such leading software developers as Manhattan Associates™, Infor™ and VAI™.

CYBRA's latest product, EdgeMagic®, is a platform for rapidly building integrated applications that locate objects and people using RFID, RTLS and other tracking technologies. EdgeMagic provides customers with the ability to quickly implement EPC (Electronic Product Code) compliance systems, and RFID closed loop track and trace applications.

CYBRA software solutions run on all major computing platforms including IBM Power Systems (System i, iSeries, AS/400, AIX) as well as Linux, Unix, and Microsoft Windows.

CYBRA Corporation is located at One Executive Boulevard, Yonkers, NY 10701. Product information is available toll free at 1-800-CYBRA-88. CYBRA's web site is located at To request information via e-mail, write to

About Life IT

Life IT Limited is located at 2 The Beeches Beech Lane, Wilmslow, Cheshire SK9 5ER. The telephone number is +44 (0)1625 547979 and the fax number is +44 (0)1625 548112. The company's e-mail address is and the web site is

CYBRA Media Contact:
Sheldon R. Reich
V.P., Solutions
CYBRA Corporation
Tel 914-963-6600 x 209

CYBRA Investor Relations:
Yael Brand
Marketing & Investor Relations
CYBRA Corporation
(914) 963-6600 x 223

Forward-Looking Statements

This release and other statements issued or made from time to time by the Company or its representatives contain forward-looking statements within the meaning of Rule 175 of the Securities Act of 1933, as amended, and Rule 3b-6 of the Securities Exchange Act of 1934, as amended, that involve substantial risks and uncertainties. These forward-looking statements are not historical facts, but rather are based on current expectations, estimates and projections about our industry, our beliefs and our assumptions. Words such as "anticipates", "expects", "intends", "plans", "believes", "seeks" and "estimates" and variations of these words and similar expressions are intended to identify forward-looking statements. These statements are not guarantees of future performance and are subject to risks, uncertainties and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements.

These forward-looking statements include statements regarding projected revenue and income in future quarters and our beliefs with respect to the growth in the demand for our products. Other risks and uncertainties that may affect our business include our ability to expand beyond the IBM System i market for MarkMagic and expand into the radio frequency identification ("RFID") market with EdgeMagic; our ability to penetrate the emerging and competitive market for bar code and RFID encoding software; our ability to introduce, produce, improve and market new and existing products, such as MarkMagic and EdgeMagic, and the market acceptance of these and other products; the impact of competitive products and pricing; and our timely development of new products and market acceptance of those products. Actual results may differ from those expressed or implied in our forward-looking statements. These statements represent beliefs and expectations only as of the date they were made. We may elect to update forward-looking statements, but we expressly disclaim any obligation to do so, even if our beliefs and expectations change. In addition to the statements described above, such forward-looking statements include the risks and uncertainties described more fully in our reports filed or to be filed with the Securities and Exchange Commission, including our annual reports on Form 10-K and quarterly reports on Form 10-Q.

SOURCE CYBRA Corporation