Cybuy and NetMarketing Join to Provide 'Results-Driven' Digital Advertising Campaigns

Apr 17, 2001, 01:00 ET from Cybuy

    NEW YORK, April 17 /PRNewswire/ -- Cybuy, a digital marketing solutions
 provider, and NetMarketing, a full-service Internet marketing and consulting
 company, have established a strategic alliance giving NetMarketing's clients
 access to Cybuy's commerce-enabling technology.  Enabling consumers to
 complete transactions directly within an e-mail or banner ad, Cybuy's products
 transforms online marketing into a direct sales channel, giving NetMarketing's
 clients the ability to generate immediate returns on every click.
     "NetMarketing is an ideal partner for Cybuy because they are dedicated to
 implementing digital marketing strategies that produce immediate and
 measurable returns," said Dominic DiMascia, CEO of Cybuy.  "With the shift in
 online advertising from impressions and eyeballs to conversions and sales,
 Cybuy is pioneering solutions for the marketers who now yearn to turn clicks
 into cash by immediately capitalizing on the consumer's desire to purchase."
     NetMarketing will incorporate Cybuy E-mail and the recently unveiled Cybuy
 Banner into their strategic online marketing methodology, which includes
 planning, brand awareness, audience development, click conversion, and
 customer retention.  NetMarketing has worked with Mercedes-Benz of North
 America, Barnes&Noble.com, Harman Consumer Group and Red Herring Events.
 Committed to "returning net results one click at a time," NetMarketing can now
 deploy the Cybuy digital advertising solutions that can increase conversion
 rates by as much as five hundred percent.
     "Cybuy has been highly responsive to our needs and those of our
 customers," said Angelo A. Rossetti, Co-Founder/Managing Partner,
 NetMarketing, LLC.  "We foresee success meshing our results-based Internet
 marketing and consulting efforts with Cybuy's commerce-enablement technology."
 
     About Cybuy
     Cybuy is a digital marketing solutions provider that offers products to
 strengthen digital marketing programs by transforming the marketing vehicle
 into an additional sales channel.  These solutions allow consumers to purchase
 products directly from e-mail, Web advertising and interactive television
 (iTV).  Cybuy's commerce-enablement products increase campaign effectiveness
 by shortening the distance between offer and purchase.  Easy for marketers to
 employ, the technology requires no integration and is available through a
 network of reseller partners.  Cybuy is funded by NatWest, part of The Royal
 Bank of Scotland Group, one of the world's largest financial services
 institutions.
 
     About NetMarketing
     NetMarketing(SM) is a full-service Internet marketing and consulting
 company founded in 1995 specializing in the strategic application of Internet
 marketing technologies.  NetMarketing's motto is "Returning Net Results ...
 One Click at a Time."  Core competencies include: Strategic planning, online
 brand awareness, audience development, click conversion and customer
 acquisition/retention.  Services include online promotion, online advertising,
 online media relations, traditional marketing integration and online tracking.
 Some companies who have chosen NetMarketing include Advanstar Communications,
 Mercedes-Benz of North America, Barnes&Noble.com, HotJobs.com, Kaye Insurance
 Associates, DoubleClick, eInvestmentClubs, Inc. EmployeeMatters/Intuit,
 Disney, Harman Consumer Group, GartnerGroup and Red Herring Events.
 
 

SOURCE Cybuy
    NEW YORK, April 17 /PRNewswire/ -- Cybuy, a digital marketing solutions
 provider, and NetMarketing, a full-service Internet marketing and consulting
 company, have established a strategic alliance giving NetMarketing's clients
 access to Cybuy's commerce-enabling technology.  Enabling consumers to
 complete transactions directly within an e-mail or banner ad, Cybuy's products
 transforms online marketing into a direct sales channel, giving NetMarketing's
 clients the ability to generate immediate returns on every click.
     "NetMarketing is an ideal partner for Cybuy because they are dedicated to
 implementing digital marketing strategies that produce immediate and
 measurable returns," said Dominic DiMascia, CEO of Cybuy.  "With the shift in
 online advertising from impressions and eyeballs to conversions and sales,
 Cybuy is pioneering solutions for the marketers who now yearn to turn clicks
 into cash by immediately capitalizing on the consumer's desire to purchase."
     NetMarketing will incorporate Cybuy E-mail and the recently unveiled Cybuy
 Banner into their strategic online marketing methodology, which includes
 planning, brand awareness, audience development, click conversion, and
 customer retention.  NetMarketing has worked with Mercedes-Benz of North
 America, Barnes&Noble.com, Harman Consumer Group and Red Herring Events.
 Committed to "returning net results one click at a time," NetMarketing can now
 deploy the Cybuy digital advertising solutions that can increase conversion
 rates by as much as five hundred percent.
     "Cybuy has been highly responsive to our needs and those of our
 customers," said Angelo A. Rossetti, Co-Founder/Managing Partner,
 NetMarketing, LLC.  "We foresee success meshing our results-based Internet
 marketing and consulting efforts with Cybuy's commerce-enablement technology."
 
     About Cybuy
     Cybuy is a digital marketing solutions provider that offers products to
 strengthen digital marketing programs by transforming the marketing vehicle
 into an additional sales channel.  These solutions allow consumers to purchase
 products directly from e-mail, Web advertising and interactive television
 (iTV).  Cybuy's commerce-enablement products increase campaign effectiveness
 by shortening the distance between offer and purchase.  Easy for marketers to
 employ, the technology requires no integration and is available through a
 network of reseller partners.  Cybuy is funded by NatWest, part of The Royal
 Bank of Scotland Group, one of the world's largest financial services
 institutions.
 
     About NetMarketing
     NetMarketing(SM) is a full-service Internet marketing and consulting
 company founded in 1995 specializing in the strategic application of Internet
 marketing technologies.  NetMarketing's motto is "Returning Net Results ...
 One Click at a Time."  Core competencies include: Strategic planning, online
 brand awareness, audience development, click conversion and customer
 acquisition/retention.  Services include online promotion, online advertising,
 online media relations, traditional marketing integration and online tracking.
 Some companies who have chosen NetMarketing include Advanstar Communications,
 Mercedes-Benz of North America, Barnes&Noble.com, HotJobs.com, Kaye Insurance
 Associates, DoubleClick, eInvestmentClubs, Inc. EmployeeMatters/Intuit,
 Disney, Harman Consumer Group, GartnerGroup and Red Herring Events.
 
 SOURCE  Cybuy