Cybuy Transforms Banner Advertisements Into Direct Sales Vehicles

Cybuy Banner Makes Online Advertising Campaigns Work Harder by Shortening The

Distance Between Offer and Sale



Apr 02, 2001, 01:00 ET from Cybuy

    NEW YORK, April 2 /PRNewswire/ -- iEB Conference & Expo - Cybuy announces
 the availability of Cybuy Banner, a commerce-enabled advertising solution
 designed to shorten the distance between offer and purchase.  Cybuy Banners
 enable consumers to complete a purchase directly from an online ad -- without
 being diverted to another Web page -- minimizing purchase abandonment and
 driving sales.  The entire process, from initial interest to order submission,
 requires three clicks, as compared to the standard "click-through" procedure,
 which asks the user to embark on a time consuming purchase process traversing
 multiple links and pages.
     Today's online advertisers are seeking tools to help their advertising
 perform better; the Cybuy Banner technology provides tremendous benefits. Most
 significantly, it minimizes barriers to sale and maximizes conversions.  The
 solution provides a quick, easy, secure purchase process; requires a lower
 bandwidth than some rich media solutions and does not require plug-ins or time
 consuming downloads.  With Cybuy's rapid set-up and campaign launch process,
 there is no strain on internal IT resources.
     "Commerce-enabling technology has proven to be the surest way to increase
 returns and maximize the effectiveness of digital marketing," stated Dominic
 DiMascia, CEO of Cybuy.  "With a recent Cybuy commerce-enabled e-mail campaign
 yielding a more than 500% increase in conversion rates vs. a standard e-mail
 marketing campaign, Cybuy Banner has the real potential to turn clicks into
 cash, boosting incremental sales for the advertiser."
     Cybuy Banners work with all online advertisements, including the latest
 standards approved by the Internet Advertising Board (IAB). The Cybuy Banner
 technology is powered by the company's proprietary transaction management
 system, which can manage all processes from order capture and credit card
 processing to supply chain routing.
 
     About Cybuy
     Cybuy is a leading transaction-service provider that commerce-enables
 digital advertising, removing barriers to sale and creating new opportunities
 to drive sales.  Cybuy's proprietary technology enables purchasing directly
 through e-mail, banner ads and content, on the Internet or in interactive
 television. Cybuy's complete solution integrates order capture, transaction
 processing and supply chain management.  Cybuy is funded by NatWest, part of
 The Royal Bank of Scotland Group, one of the world's largest financial
 services institutions.
 
 

SOURCE Cybuy
    NEW YORK, April 2 /PRNewswire/ -- iEB Conference & Expo - Cybuy announces
 the availability of Cybuy Banner, a commerce-enabled advertising solution
 designed to shorten the distance between offer and purchase.  Cybuy Banners
 enable consumers to complete a purchase directly from an online ad -- without
 being diverted to another Web page -- minimizing purchase abandonment and
 driving sales.  The entire process, from initial interest to order submission,
 requires three clicks, as compared to the standard "click-through" procedure,
 which asks the user to embark on a time consuming purchase process traversing
 multiple links and pages.
     Today's online advertisers are seeking tools to help their advertising
 perform better; the Cybuy Banner technology provides tremendous benefits. Most
 significantly, it minimizes barriers to sale and maximizes conversions.  The
 solution provides a quick, easy, secure purchase process; requires a lower
 bandwidth than some rich media solutions and does not require plug-ins or time
 consuming downloads.  With Cybuy's rapid set-up and campaign launch process,
 there is no strain on internal IT resources.
     "Commerce-enabling technology has proven to be the surest way to increase
 returns and maximize the effectiveness of digital marketing," stated Dominic
 DiMascia, CEO of Cybuy.  "With a recent Cybuy commerce-enabled e-mail campaign
 yielding a more than 500% increase in conversion rates vs. a standard e-mail
 marketing campaign, Cybuy Banner has the real potential to turn clicks into
 cash, boosting incremental sales for the advertiser."
     Cybuy Banners work with all online advertisements, including the latest
 standards approved by the Internet Advertising Board (IAB). The Cybuy Banner
 technology is powered by the company's proprietary transaction management
 system, which can manage all processes from order capture and credit card
 processing to supply chain routing.
 
     About Cybuy
     Cybuy is a leading transaction-service provider that commerce-enables
 digital advertising, removing barriers to sale and creating new opportunities
 to drive sales.  Cybuy's proprietary technology enables purchasing directly
 through e-mail, banner ads and content, on the Internet or in interactive
 television. Cybuy's complete solution integrates order capture, transaction
 processing and supply chain management.  Cybuy is funded by NatWest, part of
 The Royal Bank of Scotland Group, one of the world's largest financial
 services institutions.
 
 SOURCE  Cybuy