Cypress Golf Solutions Prepares to Launch Internet Golf Marketing Program in Portland, Oregon

Nov 11, 2002, 00:00 ET from Cypress Golf Solutions

    PORTLAND, Ore., Nov. 11 /PRNewswire/ -- Cypress Golf Solutions, an
 Internet-based Golf course marketing company, is planning to launch their
 Internet Golf marketing program in the greater Portland Oregon Metro area.
 The program, which has been highly successful in Phoenix and Tucson, Arizona,
 will give Portland Golfers and courses a new and exciting way to tee-it-up.
     Cypress started the program with a beta course in the Portland market just
 over a year ago and has had tremendous success.  The Cypress system sold over
 2,500 rounds and brought in over $100,000 in greens fees for their beta course
 alone.  The rounds were sold via direct email and through local and national
 web sites including: OregonGolf.com , Travelocity.com , DiscountGolfUSA.com ,
 the Nike corporate intranet, Golf 503.com , RoomsPortland.com and others.
     "A great deal of our success is due to our email and web-based marketing
 software," says Frank Halpin, co-founder and CTO of Cypress.  "The software
 performs the most advanced customer profiling ever seen in the Golf industry."
 The software tracks hundreds of customer data points, such as the days and
 times they are available to play Golf, how many players are normally in their
 party and how much they are willing to pay for certain tee times.  The system
 then direct-markets tee times and special offers, based on the profile
 information, right to their inbox.
     "It really has a two-fold advantage," says Brett Darrow, co-founder and
 CEO of Cypress.  "The customer is able to precisely control the types of
 offers they receive and the Golf course is able to market and sell distressed
 inventory under a new and discreet pricing model."  The system maintains a
 number of safeguards and detailed reports that allow the course to engage in
 this new marketing approach without eroding their traditional customer base.
     In addition to the web-based marketing tools, Cypress also builds and
 hosts web sites for many of their courses, provides e-commerce engines for
 purchases, such as player cards; and interfaces with tee sheet vendors and tee
 time distributors including EZLinks and GolfSwitch.
     The Cypress revenue model is performance based.  "We only make money if we
 can sell rounds for our courses," says Darrow.  Cypress does not charge any
 upfront or flat fees for their services.  "This keeps us focused on our
 primary objective, selling more rounds of Golf and increasing the course's
 bottom line," Darrow says.
     If you would like to contact Cypress Golf Solutions to learn more about
 their program just visit their web site at
 http://www.CypressGolfSolutions.com .
 
     For further information, please contact Frank Halpin, +1-503-273-8321,
 fhalpin@cypressgolfsolutions.com .
 
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SOURCE Cypress Golf Solutions
    PORTLAND, Ore., Nov. 11 /PRNewswire/ -- Cypress Golf Solutions, an
 Internet-based Golf course marketing company, is planning to launch their
 Internet Golf marketing program in the greater Portland Oregon Metro area.
 The program, which has been highly successful in Phoenix and Tucson, Arizona,
 will give Portland Golfers and courses a new and exciting way to tee-it-up.
     Cypress started the program with a beta course in the Portland market just
 over a year ago and has had tremendous success.  The Cypress system sold over
 2,500 rounds and brought in over $100,000 in greens fees for their beta course
 alone.  The rounds were sold via direct email and through local and national
 web sites including: OregonGolf.com , Travelocity.com , DiscountGolfUSA.com ,
 the Nike corporate intranet, Golf 503.com , RoomsPortland.com and others.
     "A great deal of our success is due to our email and web-based marketing
 software," says Frank Halpin, co-founder and CTO of Cypress.  "The software
 performs the most advanced customer profiling ever seen in the Golf industry."
 The software tracks hundreds of customer data points, such as the days and
 times they are available to play Golf, how many players are normally in their
 party and how much they are willing to pay for certain tee times.  The system
 then direct-markets tee times and special offers, based on the profile
 information, right to their inbox.
     "It really has a two-fold advantage," says Brett Darrow, co-founder and
 CEO of Cypress.  "The customer is able to precisely control the types of
 offers they receive and the Golf course is able to market and sell distressed
 inventory under a new and discreet pricing model."  The system maintains a
 number of safeguards and detailed reports that allow the course to engage in
 this new marketing approach without eroding their traditional customer base.
     In addition to the web-based marketing tools, Cypress also builds and
 hosts web sites for many of their courses, provides e-commerce engines for
 purchases, such as player cards; and interfaces with tee sheet vendors and tee
 time distributors including EZLinks and GolfSwitch.
     The Cypress revenue model is performance based.  "We only make money if we
 can sell rounds for our courses," says Darrow.  Cypress does not charge any
 upfront or flat fees for their services.  "This keeps us focused on our
 primary objective, selling more rounds of Golf and increasing the course's
 bottom line," Darrow says.
     If you would like to contact Cypress Golf Solutions to learn more about
 their program just visit their web site at
 http://www.CypressGolfSolutions.com .
 
     For further information, please contact Frank Halpin, +1-503-273-8321,
 fhalpin@cypressgolfsolutions.com .
 
                      Make Your Opinion Count - Click Here
                http://tbutton.prnewswire.com/prn/11690X65321957
 
 SOURCE  Cypress Golf Solutions