DAG Signs Contract with Mandalay

Agreement with Mandalay Sports Entertainment and Mandalay E-Media

Confirms Promotion and Marketing for Distribution of MatRats



Apr 26, 2001, 01:00 ET from Digital Artisans Guild Inc.

    CALGARY, April 26 /PRNewswire/ -Digital Artisans Guild Inc. (CDNX -
 "DAG") and Mandalay Sports Entertainment and Mandalay E-Media (collectively
 "Mandalay") have confirmed the details and formalized the agreement between
 their respective companies. The contract now confirms and solidifies a two-
 year agreement originally architected and outlined in a February 22nd Press
 Release, whereby Mandalay will aggressively work to promote and advance DAG's
 MatRats, a high energy wrestling and music show targeting teens and young
 adults.
     The agreement secures Mandalay in a role where it will work to secure
 domestic and international distribution, as well as to develop and assist in
 the execution of a complete marketing and merchandising plan for the MatRats
 property. Further to the agreement, Mandalay and DAG will also negotiate the
 terms of an equity position to be taken up by Mandalay in DAG. The parties
 agreed to enter into a separate formal agreement regarding the details of the
 equity position. The agreement was signed April 18th by DAG President and CEO,
 Milton Kiehlbauch, and Vice President and COO, Graham Owen, along with
 Mandalay principals.
     "In the past few months of this relationship, Mandalay has already far
 surpassed any of the expectations we had for both the promotion of MatRats,
 and key alliances in the entertainment community.," says Owen. "Their creative
 and business expertise has been a pleasure to experience, and has helped sling
 shot our business plan for MatRats in a way we could not have done on our
 own."
     This signed contract both validates and advances DAG's efforts in
 producing engaging, interactive television programming, and confirms a clear
 distribution path for DAG's shows at the highest level. A major network deal
 is contemplated shortly, and will provide a launch-pad for the delivery of the
 most advanced and entertaining productions worldwide.
 
     About DAG
     ---------
     Based in Calgary, Alberta, since 1996, DAG has been a lead participant in
 the evolution of advanced visual communication and technology for the
 international film and television market. With the global expansion of both
 broadcast television and the internet, DAG is positioned to be a leader in
 high definition television (HDTV) content creation, web-casting and compelling
 interactive programming.
     DAG is listed on the Canadian Venture Exchange. To access or trade DAG's
 stock, check out:
 http://www.cdnx.com/Quotes/Companyinfo.asp?sSymbol(equals)DAG
 
     About Mandalay Sports Entertainment
     -----------------------------------
     Created in 1996, Mandalay Sports Entertainment is a premier national
 sports entertainment provider that leverages a strong brand, dynamic
 management and sizable resources and assets to create, produce and deliver
 cutting edge sports entertainment properties across all media. MSE is poised
 to change the face of sports entertainment through the integration of its
 three strategic divisions - Professional Sports Franchises, Entertainment and
 Sports Entertainment Consulting and Advertising - with related entities in
 each area of operation.
 
     About Mandalay E-Media
     ----------------------
     Created in 1998, Mandalay E-Media facilitates all the new media
 initiatives for the Mandalay family of companies as well as a variety of
 clients in the technology and entertainment arena. With services ranging from
 online branding and marketing to professional services and consulting, the
 company has a proven track record in the creation of content for Internet,
 broadband and wireless applications. Mandalay E-Media's primary focus is
 geared towards enabling technologies that enhance the content experience in a
 wide variety of platforms. The company has strategic alliances and
 relationships in place with a number of innovative companies, including
 Radical Communications, Yahoo Internet Life, Digital Convergence Inc., and
 many others. In addition, Mandalay E-Media is aggressively pursuing the
 development and creation of numerous interactive television programs.
     The Canadian Venture Exchange Inc. has not reviewed and does not accept
 responsibility for the accuracy or the contents of this press release.
 
 

SOURCE Digital Artisans Guild Inc.
    CALGARY, April 26 /PRNewswire/ -Digital Artisans Guild Inc. (CDNX -
 "DAG") and Mandalay Sports Entertainment and Mandalay E-Media (collectively
 "Mandalay") have confirmed the details and formalized the agreement between
 their respective companies. The contract now confirms and solidifies a two-
 year agreement originally architected and outlined in a February 22nd Press
 Release, whereby Mandalay will aggressively work to promote and advance DAG's
 MatRats, a high energy wrestling and music show targeting teens and young
 adults.
     The agreement secures Mandalay in a role where it will work to secure
 domestic and international distribution, as well as to develop and assist in
 the execution of a complete marketing and merchandising plan for the MatRats
 property. Further to the agreement, Mandalay and DAG will also negotiate the
 terms of an equity position to be taken up by Mandalay in DAG. The parties
 agreed to enter into a separate formal agreement regarding the details of the
 equity position. The agreement was signed April 18th by DAG President and CEO,
 Milton Kiehlbauch, and Vice President and COO, Graham Owen, along with
 Mandalay principals.
     "In the past few months of this relationship, Mandalay has already far
 surpassed any of the expectations we had for both the promotion of MatRats,
 and key alliances in the entertainment community.," says Owen. "Their creative
 and business expertise has been a pleasure to experience, and has helped sling
 shot our business plan for MatRats in a way we could not have done on our
 own."
     This signed contract both validates and advances DAG's efforts in
 producing engaging, interactive television programming, and confirms a clear
 distribution path for DAG's shows at the highest level. A major network deal
 is contemplated shortly, and will provide a launch-pad for the delivery of the
 most advanced and entertaining productions worldwide.
 
     About DAG
     ---------
     Based in Calgary, Alberta, since 1996, DAG has been a lead participant in
 the evolution of advanced visual communication and technology for the
 international film and television market. With the global expansion of both
 broadcast television and the internet, DAG is positioned to be a leader in
 high definition television (HDTV) content creation, web-casting and compelling
 interactive programming.
     DAG is listed on the Canadian Venture Exchange. To access or trade DAG's
 stock, check out:
 http://www.cdnx.com/Quotes/Companyinfo.asp?sSymbol(equals)DAG
 
     About Mandalay Sports Entertainment
     -----------------------------------
     Created in 1996, Mandalay Sports Entertainment is a premier national
 sports entertainment provider that leverages a strong brand, dynamic
 management and sizable resources and assets to create, produce and deliver
 cutting edge sports entertainment properties across all media. MSE is poised
 to change the face of sports entertainment through the integration of its
 three strategic divisions - Professional Sports Franchises, Entertainment and
 Sports Entertainment Consulting and Advertising - with related entities in
 each area of operation.
 
     About Mandalay E-Media
     ----------------------
     Created in 1998, Mandalay E-Media facilitates all the new media
 initiatives for the Mandalay family of companies as well as a variety of
 clients in the technology and entertainment arena. With services ranging from
 online branding and marketing to professional services and consulting, the
 company has a proven track record in the creation of content for Internet,
 broadband and wireless applications. Mandalay E-Media's primary focus is
 geared towards enabling technologies that enhance the content experience in a
 wide variety of platforms. The company has strategic alliances and
 relationships in place with a number of innovative companies, including
 Radical Communications, Yahoo Internet Life, Digital Convergence Inc., and
 many others. In addition, Mandalay E-Media is aggressively pursuing the
 development and creation of numerous interactive television programs.
     The Canadian Venture Exchange Inc. has not reviewed and does not accept
 responsibility for the accuracy or the contents of this press release.
 
 SOURCE Digital Artisans Guild Inc.