Dakim Hires Kluge Strategic To Manage All Online Efforts

Nov 17, 2008, 10:30 ET from Dakim, Inc.

SANTA MONICA, Calif., Nov. 17 /PRNewswire/ -- Dakim, Inc. announced today that it has hired Kluge Strategic, Inc. of Burbank, CA, to develop and manage all online marketing efforts for the Dakim(R) BrainFitness(TM) system, the leading brain training platform to help seniors combat dementia and memory loss.

Kluge Strategic (http://www.klugestrategic.com) is a recently formed online branding agency specializing in website development, strategic planning, and driving online website traffic. Kluge has been tasked to completely re-design and re-engineer Dakim's website and full range of online marketing efforts.

"We have the #1 brain fitness product for seniors in America and a completely different approach to the product category than any other company. The challenge is to present our product, mission and message in a way that reflects our differentiators," said Dan Michel, CEO of Dakim. "Kluge Strategic's marketplace analysis, branding recommendations, vision for our website, and overall counsel clearly demonstrated their grasp of our product, their creative capabilities, and their expertise in all areas of online marketing."

"Every senior fears dementia. Dakim has developed the most promising self-help defense against the problem in the market today," said Kenneth Gal, CEO of Kluge Strategic. "For us, this is not just a marketing project; it is a way to make a contribution to promoting graceful aging for all of us. It is a privilege to be involved with this company."

The Dakim BrainFitness system is a touch screen-based brain training machine offering multimedia brain games presented in a game show-like format that encourages the sustained use considered to be a key factor in preserving brain function. The product is currently the most widely adopted brain fitness system in senior living communities. A home unit will be introduced in early 2009.

Dakim's activities are based on standardized neurologic tests that have been transformed into entertaining exercises featuring audio, video, music, humor, cultural references from seniors' past, and friendly voiceovers that both explain the exercise and provide encouragement -- even if users give the wrong answers.

The Dakim BrainFitness system is also the first to provide frequent exercise updates and self-adjust the level of challenge for ability levels ranging from active seniors to early-stage Alzheimer's patients. Users simply touch the screen to give answers, eliminating the need for a mouse or keyboard that may be difficult for those with memory impairments or without computer skills.

About Kluge Strategic, Inc.

Kluge Strategic (http://www.klugestrategic.com) is an online agency specializing online branding, website development and strategic planning. Their clients include Dakim, Skateboard TV, a leader in action sports content, en2go, the premier online HD streaming platform, TheRack, the world's only portable dip machine that allows you to perform 19 additional exercises, and Jess Weiner, author and nationally recognized self esteem expert for women.

About Dakim, Inc.

Dakim, Inc., is the leading provider of brain fitness programs designed to help seniors reduce their risk of memory loss and dementia. The Dakim BrainFitness System is a touch screen-based mental stimulation system that offers a constantly changing series of rigorous but entertaining multimedia activities to help seniors preserve brain function. Home users can use it to combat a decline in brain function; institutions and home caregivers can use it to provide effective mental stimulation while reducing the cost of resident care. The company is headquartered in Santa Monica, CA. For more information, visit http://www.dakim.com.

SOURCE Dakim, Inc.