Data Distilleries Expands Software Alliance With Siebel Systems

Data Distilleries' Predictive Modeling and Real-Time Marketing Capabilities To

Complement Siebel Marketing to Optimize Customer Interactions and Achieve

Higher Customer Value



Apr 26, 2001, 01:00 ET from Data Distilleries

    AMSTERDAM, Netherlands, April 26 /PRNewswire/ -- At the Siebel European
 User Week Conference in Cannes, France, Data Distilleries, the leading
 provider of open analytical CRM solutions announced that it has become a
 Premier Software Partner in the Siebel Alliance Program.  Siebel Systems,
 Inc., (Nasdaq:   SEBL), is the world's leading supplier of eBusiness
 applications software.  As part of this expanded alliance, Data Distilleries
 will integrate and validate its predictive modeling and real-time marketing
 software with Siebel Marketing.  In addition, the companies will engage in
 joint development, joint marketing and collaborative sales programs.
     Siebel Marketing is a comprehensive suite of applications that enables
 marketers to strategically plan, manage and execute highly personalized
 multichannel marketing programs.  Data Distilleries' software dynamically
 generates models anticipating customer preferences and behavior, allowing for
 real-time recommendations and better targeted campaigns based on cross-sell,
 up-sell and retention profiles.  The integrated solution will enable customers
 to more accurately predict customer behavior, improve the effectiveness of
 marketing programs, deliver real-time personalization and further increase
 customer loyalty and profitability.
     "Together, Siebel Systems and Data Distilleries offer a best-of-class
 solution that will allow our joint customers to easily leverage advanced
 predictive modeling to dramatically increase the effectiveness of their
 marketing and customer loyalty programs," said Daniel Lackner, Vice President
 and General Manager of Marketing Automation and Analytics Products at Siebel
 Systems.  "This will be a significant contribution to our strategic push into
 the analytic market."
     "This partnership is extremely strategic to Data Distilleries and will
 give companies seamless access to advanced analytics within the market-leading
 marketing automation application," said Rob Baldock, CEO of Data Distilleries.
 "The combination of Siebel Marketing and our software will ensure that
 marketers across the world have access to a system that will at long last
 deliver the promise of effective and profitable one-to-one marketing."
     The integrated solution will include pre-packaged predictive models for
 customer profiling, segmentation, and personalization.  These predictive
 models will enable companies to better segment their customers and prospects
 according to interests, buying patterns and behavior, so they can execute
 better targeted campaigns and optimize their customer relationships.  In
 addition, Data Distilleries has integrated their real-time recommendation
 engine with Siebel Systems' multichannel personalization technology.  This
 enables deployment of rich, self-learning models through the call center, web
 site and other channels to provide customers with personalized product offers
 in real time.
     The scope of the alliance includes joint software development and
 integration, marketing and collaborative sales programs.  It strengthens the
 terms of the partnership that Siebel Systems and Data Distilleries initially
 announced in December 1999.  The integrated solutions will be available in Q3
 2001.
 
     About Siebel Systems
     Siebel Systems, Inc. (Nasdaq:   SEBL) is the world's leading provider of
 eBusiness applications software.  Siebel Systems provides an integrated family
 of eBusiness applications software enabling multichannel sales, marketing, and
 customer service systems to be deployed over the Web, call centers, field,
 reseller channels, and retail and dealer networks.  Siebel Systems' sales and
 service facilities are located in more than 37 countries.  For more
 information, please visit Siebel Systems' Web site at www.siebel.com.
 
     About Data Distilleries
     Data Distilleries is the leading provider of open analytical CRM solutions
 that help companies active in the B2C market understand, build and manage
 their customer relationships with the objective to optimize their value.
 Organizations can use the software to analyze customer data throughout the
 entire company to generate up-to-date customer profiles.  These can then be
 used to personalize customer relations in real time, whether through
 traditional or electronic channels.  The software can be integrated with any
 brand and any type of sales and marketing software available in the market.
 Web site: www.datadistilleries.com.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X58903510
 
 

SOURCE Data Distilleries
    AMSTERDAM, Netherlands, April 26 /PRNewswire/ -- At the Siebel European
 User Week Conference in Cannes, France, Data Distilleries, the leading
 provider of open analytical CRM solutions announced that it has become a
 Premier Software Partner in the Siebel Alliance Program.  Siebel Systems,
 Inc., (Nasdaq:   SEBL), is the world's leading supplier of eBusiness
 applications software.  As part of this expanded alliance, Data Distilleries
 will integrate and validate its predictive modeling and real-time marketing
 software with Siebel Marketing.  In addition, the companies will engage in
 joint development, joint marketing and collaborative sales programs.
     Siebel Marketing is a comprehensive suite of applications that enables
 marketers to strategically plan, manage and execute highly personalized
 multichannel marketing programs.  Data Distilleries' software dynamically
 generates models anticipating customer preferences and behavior, allowing for
 real-time recommendations and better targeted campaigns based on cross-sell,
 up-sell and retention profiles.  The integrated solution will enable customers
 to more accurately predict customer behavior, improve the effectiveness of
 marketing programs, deliver real-time personalization and further increase
 customer loyalty and profitability.
     "Together, Siebel Systems and Data Distilleries offer a best-of-class
 solution that will allow our joint customers to easily leverage advanced
 predictive modeling to dramatically increase the effectiveness of their
 marketing and customer loyalty programs," said Daniel Lackner, Vice President
 and General Manager of Marketing Automation and Analytics Products at Siebel
 Systems.  "This will be a significant contribution to our strategic push into
 the analytic market."
     "This partnership is extremely strategic to Data Distilleries and will
 give companies seamless access to advanced analytics within the market-leading
 marketing automation application," said Rob Baldock, CEO of Data Distilleries.
 "The combination of Siebel Marketing and our software will ensure that
 marketers across the world have access to a system that will at long last
 deliver the promise of effective and profitable one-to-one marketing."
     The integrated solution will include pre-packaged predictive models for
 customer profiling, segmentation, and personalization.  These predictive
 models will enable companies to better segment their customers and prospects
 according to interests, buying patterns and behavior, so they can execute
 better targeted campaigns and optimize their customer relationships.  In
 addition, Data Distilleries has integrated their real-time recommendation
 engine with Siebel Systems' multichannel personalization technology.  This
 enables deployment of rich, self-learning models through the call center, web
 site and other channels to provide customers with personalized product offers
 in real time.
     The scope of the alliance includes joint software development and
 integration, marketing and collaborative sales programs.  It strengthens the
 terms of the partnership that Siebel Systems and Data Distilleries initially
 announced in December 1999.  The integrated solutions will be available in Q3
 2001.
 
     About Siebel Systems
     Siebel Systems, Inc. (Nasdaq:   SEBL) is the world's leading provider of
 eBusiness applications software.  Siebel Systems provides an integrated family
 of eBusiness applications software enabling multichannel sales, marketing, and
 customer service systems to be deployed over the Web, call centers, field,
 reseller channels, and retail and dealer networks.  Siebel Systems' sales and
 service facilities are located in more than 37 countries.  For more
 information, please visit Siebel Systems' Web site at www.siebel.com.
 
     About Data Distilleries
     Data Distilleries is the leading provider of open analytical CRM solutions
 that help companies active in the B2C market understand, build and manage
 their customer relationships with the objective to optimize their value.
 Organizations can use the software to analyze customer data throughout the
 entire company to generate up-to-date customer profiles.  These can then be
 used to personalize customer relations in real time, whether through
 traditional or electronic channels.  The software can be integrated with any
 brand and any type of sales and marketing software available in the market.
 Web site: www.datadistilleries.com.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X58903510
 
 SOURCE  Data Distilleries