Data Distilleries Sells Worldwide aCRM Software License to ABN AMRO

Apr 19, 2001, 01:00 ET from Data Distilleries

    AMSTERDAM, the Netherlands, April 19 /PRNewswire/ -- ABN AMRO, one of the
 world's largest banks, is investing in a global analytical CRM solution from
 Data Distilleries to optimize its multi-channel distribution strategy.  Data
 Distilleries will help the bank serve its customers proactively, according to
 their individual needs and wishes.  ABN AMRO will introduce the analytical CRM
 software into its Consumer & Commercial Clients segments for its call centers,
 direct mail, Internet and bank branches.  As a result, tens of millions of
 customer contacts will be proactively managed each year with the aid of Data
 Distilleries software.
     In recent years, ABN AMRO has made significant investments in its
 integrated multi-channel distribution strategy.  This strategy aims to provide
 the bank with unambiguous customer information so that it can offer a
 consistent service -- no matter what channel is used or when the customer
 makes contact.  Analytical CRM will help the bank offer the best possible
 response to its customers' constantly changing needs.  Data Distilleries will
 provide DD Series, their analytical CRM product, enabling the bank to develop
 greater insight into consumer behavior.  The solution lets users work online
 or offline to make the best matches between customers, offers, channels and
 times -- all of which allows greater efficiency and effectiveness.
     According to Rob Baldock, Data Distilleries CEO, "ABN AMRO has millions of
 contacts every year in the Netherlands alone -- so the global potential is
 huge.  It's an enormous challenge to translate customer information into
 applicable customer profiles.  Not only does Data Distilleries provide the
 technology to extract information from large amounts of data, it will also
 help them apply it directly in real-time environments like the Internet and at
 their call center.  The highly competitive nature of the financial market
 means this is increasingly important."
     The strength of Data Distilleries software lies in its ability to generate
 information in the form of customer profiles from large amounts of data.
 These real-time recommendations -- through one or more channels -- are of
 great importance as they can be used to generate personalized banners on the
 customer's screen.  Call center agents can see pop-up screens indicating that
 the customer might be interested in a specific product.  Reactions to a banner
 or a verbal offer can be registered and used to further refine the profile.
 In short, real-time recommendations help the bank to increase the quality of
 its service.
     "Being able to respond appropriately to our customer's needs -- no matter
 what channel they choose -- is so important that we decided to perform a
 thorough analysis of the analytical CRM applications on offer," said Joep
 Vaessen, Head of Marketing Intelligence at ABN AMRO, Netherlands.  "We chose
 Data Distilleries because it will help us generate results very quickly.
 What's more, the software integrates extremely well with operational CRM and
 back-office systems."
 
     About Data Distilleries
     Data Distilleries is the leading provider of open analytical CRM solutions
 that help companies active in the B2C market understand, build and manage
 their customer relationships with the objective to optimize their value.
 Organizations can use the software to analyze customer data throughout the
 entire company to generate up-to-date customer profiles.  These can then be
 used to personalize customer relations in real time, whether through
 traditional or electronic channels.  The software can be integrated with any
 brand and any type of sales and marketing software available in the market.
 Data Distilleries has signed partnership agreements with CRM and e-business
 leaders such as Siebel Systems, BroadVision, and Accenture.  The company's
 customer base includes such trend-setting companies as the Postbank (ING
 Group), Spaarbeleg (Aegon), Libertel-Vodafone, and CenterParcs. Website:
 www.datadistilleries.com
 
 

SOURCE Data Distilleries
    AMSTERDAM, the Netherlands, April 19 /PRNewswire/ -- ABN AMRO, one of the
 world's largest banks, is investing in a global analytical CRM solution from
 Data Distilleries to optimize its multi-channel distribution strategy.  Data
 Distilleries will help the bank serve its customers proactively, according to
 their individual needs and wishes.  ABN AMRO will introduce the analytical CRM
 software into its Consumer & Commercial Clients segments for its call centers,
 direct mail, Internet and bank branches.  As a result, tens of millions of
 customer contacts will be proactively managed each year with the aid of Data
 Distilleries software.
     In recent years, ABN AMRO has made significant investments in its
 integrated multi-channel distribution strategy.  This strategy aims to provide
 the bank with unambiguous customer information so that it can offer a
 consistent service -- no matter what channel is used or when the customer
 makes contact.  Analytical CRM will help the bank offer the best possible
 response to its customers' constantly changing needs.  Data Distilleries will
 provide DD Series, their analytical CRM product, enabling the bank to develop
 greater insight into consumer behavior.  The solution lets users work online
 or offline to make the best matches between customers, offers, channels and
 times -- all of which allows greater efficiency and effectiveness.
     According to Rob Baldock, Data Distilleries CEO, "ABN AMRO has millions of
 contacts every year in the Netherlands alone -- so the global potential is
 huge.  It's an enormous challenge to translate customer information into
 applicable customer profiles.  Not only does Data Distilleries provide the
 technology to extract information from large amounts of data, it will also
 help them apply it directly in real-time environments like the Internet and at
 their call center.  The highly competitive nature of the financial market
 means this is increasingly important."
     The strength of Data Distilleries software lies in its ability to generate
 information in the form of customer profiles from large amounts of data.
 These real-time recommendations -- through one or more channels -- are of
 great importance as they can be used to generate personalized banners on the
 customer's screen.  Call center agents can see pop-up screens indicating that
 the customer might be interested in a specific product.  Reactions to a banner
 or a verbal offer can be registered and used to further refine the profile.
 In short, real-time recommendations help the bank to increase the quality of
 its service.
     "Being able to respond appropriately to our customer's needs -- no matter
 what channel they choose -- is so important that we decided to perform a
 thorough analysis of the analytical CRM applications on offer," said Joep
 Vaessen, Head of Marketing Intelligence at ABN AMRO, Netherlands.  "We chose
 Data Distilleries because it will help us generate results very quickly.
 What's more, the software integrates extremely well with operational CRM and
 back-office systems."
 
     About Data Distilleries
     Data Distilleries is the leading provider of open analytical CRM solutions
 that help companies active in the B2C market understand, build and manage
 their customer relationships with the objective to optimize their value.
 Organizations can use the software to analyze customer data throughout the
 entire company to generate up-to-date customer profiles.  These can then be
 used to personalize customer relations in real time, whether through
 traditional or electronic channels.  The software can be integrated with any
 brand and any type of sales and marketing software available in the market.
 Data Distilleries has signed partnership agreements with CRM and e-business
 leaders such as Siebel Systems, BroadVision, and Accenture.  The company's
 customer base includes such trend-setting companies as the Postbank (ING
 Group), Spaarbeleg (Aegon), Libertel-Vodafone, and CenterParcs. Website:
 www.datadistilleries.com
 
 SOURCE  Data Distilleries