Davidoff of Geneva Opens new Madison Avenue Flagship Store

Sep 13, 2011, 09:00 ET from Oettinger Davidoff Group

NEW YORK, Sept. 13, 2011 /PRNewswire/ -- Oettinger Davidoff Group, the Switzerland-based premium tobacco company, has opened their newly relocated Davidoff flagship store at 515 Madison Avenue at the corner of 53rd Street, one block south of their previous location. The beautifully appointed shop features a 300 square foot smoking lounge, walk-in humidor stocked with the most sought after cigars in the industry, including the complete range of Davidoff cigars, and a full selection of smokers accessories.

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"The Davidoff Flagship Stores are at the core of the Davidoff Brand discovery with meticulous focus on a first rate customer and retail experience," says Hans-Kristian Hoejsgaard, new President and CEO of the Oettinger Davidoff Group. "Quality discerning cigar smokers can enjoy the smokers lounge, which is an integral part of the new Madison Avenue store. As the new CEO, I am proud to preside over the opening of our new Flagship store in New York City 100 years after Davidoff opened the first store in Geneva. It is only fitting we inaugurate a new Flagship location in Manhattan, the most important Premium Cigar market in the world and a top priority for Davidoff's future focus on the US market." The store also plays host to the only S.T. Dupont Shop-in-Shop in the United States.

According to President of Davidoff Distribution Group, Dr. Peter Baenninger, "New York refines traditions and defines trends for the entire USA. That's why the prime location of the new flagship store on Madison Avenue is of immense importance for the Oettinger Davidoff Group's North American business."

General Manager for Davidoff's New York City operations, Luis M. Torres adds, "This new store represents the clear commitment of the Oettinger Davidoff Group to our U.S. operations. We have maintained a Davidoff Flagship on Madison Avenue since 1987, and we will continue to do so for years to come."

On September 8, 2011, select guests and members of the press joined in a grand celebration at the new Davidoff Madison Flagship location. Those sharing in this special evening sampled exquisite wines and a handmade cigar produced in very limited quantities as a tribute to the new location.

This opening also helps commemorate the 100th Anniversary of the Davidoff "retail experience", with the first shop having opened in Geneva, Switzerland in 1911. Oettinger Davidoff Group purchased its second New York City store at The Shops at Columbus Circle in the Time Warner Center as well as De La Concha on Avenue of the Americas in 2006. Today, over 60 Davidoff Flagship Stores around the globe offer fine cigars and a unique shopping experience to their valuable customers.

SOURCE Oettinger Davidoff Group