DC Brands International, Inc. Says Hats Off to Script to Screen!

Oct 12, 2011, 08:45 ET from DC Brands International, Inc.

DENVER, Oct. 12, 2011 /PRNewswire/ -- DC Brands International, Inc. a publicly reporting company under the ticker symbol (HRDN - News), today wants to tip its hat to Script to Screen and express it's excitement in being inundated with extremely positive feedback from the huge number of shareholders and first time viewers that swarmed the infomercial link to see the final, "ready to air" version of the Fat Fighter infomercial.

The company's President and CEO Richard Pearce said, "We have invested well over a half a million dollars, and a tremendous amount of man hours over these last eight months, to get this great marketing vehicle completed. Our staff was swamped with calls and inquiries yesterday, and the energy that was spent just keeping up with the frenzy was infectious. There were even local shareholders that took the time to walk in our office to compliment us, and express their excitement for the final version of the infomercial."

Pearce continued, "I would like to say that although our team has worked extremely hard on this project, the real credit for this awesome finished product is due to the masterful professionals at Script to Screen. The team at Script to Screen has been fantastic to work with, and the job they have done on this project has more than impressed me. I can see why they are considered a leader in direct response TV, and it's pretty clear to me how they have been responsible for taking so many companies from relative obscurity to house hold brand names. This significant investment in one project has definitely caused me many sleepless nights throughout this process, but after seeing this response, and seeing the uptick in online orders for Fat Fighter and Cleanse+, we are all chomping at the bit to get this infomercial rolling on a national scale."

Pearce concluded with, "We are currently working diligently with our media partners to develop a proposed initial media purchase strategy for the national roll out, and on behalf of all of us here at DC Brands, we want to express our appreciation and thanks to everyone for the support and kind words."

For more information on Fat Fighter and the family of H.A.R.D. Nutrition Functional Beverages go to www.hardnutrition.com

To view the "ready to air" version of the Fat Fighter infomercial go to http://www.hardnutrition.com/tv

For more information on Script to Screen go to www.scripttoscreen.com  

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (HRDN), presently specializes in the manufacturing of its functional beverages and health products. Established in 1998, DC Brands began producing a number of lines of energy drinks in 2005.  DC Brands then purchased the assets of H.A.R.D. Nutrition and began its quest to produce a new health line of products.  DC Brands has recently announced the release of its new H.A.R.D. Nutrition Functional Water Systems, which it expects will revolutionize the functional beverage category.

For more information on DC Brands International, visit its website at www.hardnutrition.com.

This release includes forward-looking statements on our current expectations and projections about future events. In some cases forward-looking statements can be identified by terminology such as "may," "should," "potential," "continue," "expects," "anticipates," "intends," "plans," "believes," "estimates," and similar expressions. These statements are based upon current beliefs, expectations and assumptions and are subject to a number of risks and uncertainties, many of which are difficult to predict and include statements relating to Pearce's optimism on the anticipated success of a national airing of the Fat Fighter infomercial and any increased sales directly related thereto.

The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements. Important factors that could cause actual results to differ materially from those reflected in our forward-looking statements include, among others, the positive acceptance and reaction of potential consumers to the Fat Fighter infomercial and anticipated increased sales of Fat Fighter, Cleanz+, and the other H.A.R.D. Nutrition Functional Beverages, our financial condition and other risk factors affecting our business as described in our recent Registration Statement on Form S-1. The information in this release is provided only as of the date of this release, and we undertake no obligation to update any forward-looking statements contained in this release based on new information, future events, or otherwise, except as required by law.

CONTACT:  Wade Brantley

SOURCE DC Brands International, Inc.