BURLINGTON, Vt., April 29, 2014 /PRNewswire/ -- Dealer.com, a Dealertrack Technologies Solution (Nasdaq: TRAK), announced the addition of e-Dealer Solutions and CallSource to its Certified Provider Program. As part of the program, e-Dealer's and CallSource's trusted technologies are seamlessly integrated into the Dealer.com solution, providing dealers and OEMs with advanced analytics and training to help retailers convert more leads into sales. Customers have easy access to these new technologies through the Dealer.com ControlCenter.
"Dealerships need to have the right software tools and sales approach to work successfully with today's car shopper, who is doing the majority of their research legwork online," said Mike DeCecco, director of Business Development at Dealer.com. "At Dealer.com, we are dedicated toward helping our dealer customers leverage the advanced tools that bring them closer to their customers and to closing the deal. We are proud to add these two providers, e-Dealer Solutions and CallSource, to our Certified Provider Program, both of which play an important role in strengthening customer service."
To qualify for Dealer.com's Certified Provider Program, companies and their products must have proven value, security, efficiency, and return on investment, giving customers added assurance that they are choosing high-quality, complementary software and services.
e-Dealer Solutions provides car dealerships with online, in-person and DVD-based training to improve salespeople's phone skills, e-mail compositions, and daily operating processes. The company's on-demand training modules enable dealerships and their sales teams to establish guidelines for effective communication with customers, leveraging online communication, e-mail, phone and voicemail, as well as value-added showroom appointments to increase the likelihood of sales.
"Many customers continue to contact dealerships through phone calls and emails, and that first point of interaction is critical to the success of the deal," said Jennifer Suzuki, founder and president of e-Dealer Solutions. "It's essential that salespeople master phone and email skills to handle inquiries effectively, and having our solution seamlessly integrated into the Dealer.com makes it easier than ever for dealers to access these tools. Our online training programs focus on building the necessary skills salespeople and managers need in today's dynamic automotive market."
CallSource offers OEMs and dealerships advanced call-tracking technologies to collect business intelligence about online shoppers and evaluate the effectiveness of dealer marketing programs. Automatic call tracking technologies filter out irrelevant contacts to deliver only real prospect contacts to sales teams, count the average time spent on each call, provide real-time alerts of missed calls and determine which marketing sources produce the most leads. Combining this actionable call data with insight from CallSource's team of analysts, dealerships can also identify opportunities to strengthen sales skills and provide appropriate training to help increase lead generation and better convert sales.
"Our goal is to empower dealers to increase their sales and marketing performance by streamlining access to our services," said Andrew Price, president of CallSource Automotive. "Teaming up with Dealer.com allows us to more effectively measure dealership performance and provide more accurate ROI analysis for Dealer.com customers through one easy platform."
Both e-Dealer Solutions and CallSource are available now through the Dealer.com Certified Provider Program.
About Dealer.com (www.dealer.com) Dealer.com, a Dealertrack Technologies Solution (NASDAQ: TRAK), provides an integrated platform of Inventory, Advertising, Website and CRM products which allow OEMs, dealer groups, retailers and agencies to leverage advanced digital technology and data to better engage and connect with their customers. Based in Burlington, Vermont, Dealer.com practices a deep commitment to its culture of innovation, with a focus on health and wellness, making it one of the most desirable places to work, and a valuable partner for automotive retailers.