Deborah Fine Named President and CEO of Direct Brands, Inc.

Leading media executive and multi-platform brand-builder joins company that is home to legendary direct-to-consumer brands including Book-of-the-Month Club, Columbia House, Doubleday Book Club and The Literary Guild

Sep 29, 2009, 15:09 ET from Direct Brands, Inc.

NEW YORK, Sept. 29 /PRNewswire/ -- Deborah Fine has been named the President and CEO of Direct Brands, Inc., the largest direct marketer of books, DVDs and recorded music in the U.S. and Canada. The announcement was made by Jahm Najafi, CEO of Najafi Companies. Fine joins the company after serving as the President of iVillage Properties, a division of NBC Universal Digital Media, where she led one of the world's largest online communities for women to record profit. She has dedicated her career to building successful brands and multi-platform businesses.


"Deborah's leadership, vision and success in building and growing businesses have been demonstrated again and again. We are confident that her talent, energy, passion and brand-building expertise will drive the future success of our business," said Jahm Najafi. "We are thrilled that she will be leading our team."

"I am proud and privileged to lead a company that offers the best in media products. This business has tremendous potential for innovation and growth based on its legendary brands and dedicated team," said Fine.

Direct Brands, Inc., and its sister company Bookspan, owned by Najafi Companies since 2008, are home to such well-known consumer brands as Book-of-the-Month Club, Columbia House, Doubleday Book Club and The Literary Guild. The company has an active membership base of well over six and a half million customers.

Fine joined NBC Universal in 2006 as President, iVillage Properties, where she was responsible for leading one of the world's first and largest online communities for women. With 27 million members globally, the iVillage portfolio of businesses includes, Your Total,, and

Prior to working for iVillage Properties, Fine was the Chief Executive Officer of Victoria's Secret PINK. She led PINK into a diverse lifestyle brand and the development of a multi-channel web strategy. From 2001-2005, Fine was the Founder and President of Avon Future where she created and launched Mark, a global cosmetic and accessory business designed to attract the next generation of Avon buyers and sellers both online and through the direct selling channel. Prior to joining Avon, Fine spent 23 years in the media business, holding executive positions with Condé Nast Publications, including serving as Vice President and Publisher of Glamour and Publisher of Bride's, their two largest businesses.

Fine has received diverse and numerous industry honors including the Luella Bennack Volunteer Award from The United Cerebral Palsy Foundation, Girl Scouts of America Woman of Distinction and the American Legacy Foundation Corporate Leadership Award. She has also been named one of Advertising Age's "Women to Watch". Fine is a passionate fundraiser for the Juvenile Diabetes Research Foundation and a member of the International Women's Forum. She was a mentor for The Fortune - U.S. State Department Global Women Leaders Mentoring Partnership in 2007 and 2008.

About Direct Brands:

Direct Brands, Inc. is one of the largest direct-to-consumer distributors of media products in the U.S. The company and its affiliate Bookspan are home to such market-leading book, DVD and music club brands as Book-of-the-Month Club, The Literary Guild, Doubleday Book Club, Mystery Guild, Black Expressions and Columbia House. The company serves millions of members in the U.S. and Canada through its various club catalogs and websites.

SOURCE Direct Brands, Inc.